Product Demonstrations using
Trade Show Display Rentals

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Interesting Product Demonstration Ideas for Your Next
Display Rental/ Tradeshow Display

After spending a significant amount on booth space buying, exhibition booth designing, and team travel and stay, you want to get the maximum return on your investment in tradeshows. One of the most proven methods to attract and inform customers about your products is via interesting product demonstrations that are integrated within your tradeshow displays or display rentals from the exhibition design agency.

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Interesting Product Demonstration Ideas Using
Trade Show Display Rentals

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Exhibiting at trade shows offers you a chance to present products to budding customers. A well-designed demo can be an effective way of garnering attention. On the other hand, a demo that’s dull and boring won’t benefit your brand, and will eventually become a waste of time and energy. In the USA you have to plan your product demonstrations and displays using the various trade show display rental options that are available to exhibitors who opt for modular structures rather than customized ones.
Here are 7 essential points to take your product demonstration on your trade show display a notch higher.

REASONS WHY WE LEAD

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Request A Free Quote

Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Request A Stall Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Request A Call Back

Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

1. Make Your Product Demo Audience-Specific.

Instead of rolling out the same product demo for every trade show that you attend, start creating a new demo for every new exhibition. The best product demos are the ones that are developed for a particular audience, as at each event, your audience is diverse.
It is ideal to create a base product demonstration and you can tweak and change it as per the tradeshow you are attending. You can also tweak it by geography and demographics of people who will be attending the tradeshow.
For example, if you are in the building materials industry then you will be interacting with architects, interior designers, builders, carpenters, contractors and applicators. You will agree that one kind of marketing communication will not suffice all of them, so why do you think the same kind of product demo would?

2. Focus on the Pain Points of the People who come to your exhibition booth

To find out about the problems that deter productivity or growth for your customers, conduct a simple email survey with your current email subscriber database so that you can then work towards eliminating those issues. Good salespeople are in touch with customers on a fixed basis, and they’re often the first ones to hear about new problems and trends.
While designing your next product demonstration for around your trade show display rental, make it a point to address the painpoints and explain why your product is ideal for those facing similar situations.

3. Integrate a Story into your Product Demonstration at your next Tradeshow

Since childhood, we have listened to and loved stories. We learn new things best when they are put to us interestingly in the form of stories. If you look at it from a broad perspective, the formation and evolution of any brand and its products is also always a story. Most people feel that a standard demo or a tour of a product’s features is boring. To avoid this, tell a story about a condition where the product might be utilised. Then use that story to outline the features that are most essential to the various audiences who have come to your exhibition stand.

For example, if you see car ads, they seldom just talk about torque and capacity and turning radius. They talk about emotions associated with the car, the journeys you can take and the safety and comfort it will give you and your family, etc. Obviously the features are weaved into the story, but the story is what makes the emotional connect. 

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4. Use Technology to up the ante of your trade show display rental

If your product isn’t the kind that offers a demonstration, or is too big or too heavy to bring to the exhibition stand, you can explore many technologies that give the most realistic virtual experience. Go high-tech and you don’t need your products on-site to let exhibition visitors experience them. A great media presentation, an animated video, a virtual reality experience – all are great alternatives to live product demos. 

5. Advertise your demonstration and put your best manpower at your exhibition booth

If you consider a tradeshow as an augmentation of your organization’s overall marketing, it’s easy to stand out and have more people at your demo. Good advertising will help make sure that people take the time to see your presentation. Generate buzz by endorsing the show and letting people know what you’ll be presenting. Appoint people with lively, charming manners, who have genuine fervour for your organization. 

6. Meet Your Audience Half-Way

A mobile exhibit might be the perfect choice if you want to do more than just a show. With a mobile exhibit, you can deliver your message directly to the people who need to hear it, wherever they might be. You can visit your county or state, or go even go the distance to hold product demos at selected locations. 

Fashioning a great demo for each tradeshow you attend does take some time. You will have to put in lots of time to explain your exhibition designing agency about your display requirements and how they can fit into their trade show display rentals or customized exhibition displays. But it’s worth it. The time and effort you set into preparing and organising an in-depth product demonstration will pay for itself in more leads and better brand discernibility.

Happy Exhibiting at your next Tradeshow!

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SOL Brand solutions
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About Us

SOL Brand Solutions Inc. is a brand Consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

Our Services

Trade Show Design
Booth Construction
Turnkey Project Management
Trade Show Consultant

Contact Us

SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
United States of America
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