While mosts costs related to international tradeshows are high, one small investment which has guaranteed returns is to have good staff at your exhibition booth. People might walk in seeing a magnificent custom trade show booth design and may be enamoured by technology at your tradeshow booth; but what goes a long way and builds business is having a pleasant conversation with a knowledgeable person who is genuinely interested in listening to your needs and catering to them. So make sure that the personnel you employ understands your company culture, your products and encourages visitors to build conversations around them.
On a concluding note, your exhibition booth design is way beyond 4 walls, meeting rooms and product counters. It is about the experience you provide to your visitors. The one thing that always works towards garnering booth success is to think from a visitor standpoint – think what the customer wants to see, experience and feel at the booth. Not just what marketing message you want them to go away with. This principal works well for 10 x 10 booths, 20 x 20 tradeshow booths and even large pavilions. If you want to design an experience for your brand, then don’t hesitate to contact us for more information.
Happy Exhibiting!