Trade Show Case Study

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The perfect design ideas for L-Shaped Exhibition Booth Designs
/Trade Show Booth Designs/ Custom Exhibits

Are L-shaped exhibition booth design layouts a challenge for designers? Is the traditional rectangle booth the ideal space? If you ever had these questions about your trade show booth designs then read this article to know how a custom exhibit made specially for an L shaped booth can actually work to your advantage. 

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A Case Study : L-Shaped Exhibition Booths and
How to Design Them Effectively

Exhibit Rentals booth designs

L-Shaped Exhibition Booths and How to Design Them Effectively

Many a times while booking an exhibition space, clients have to make the difficult choice between selecting a square/rectangle trade show booth layout in an average location or a corner L-shaped booth space in an excellent location which expects more footfalls. So, how does one decide which of the spaces will give the correct ROI for the company and justify the expense on the exhibition booth?

While most seasoned exhibitors are well aware about how to use rectangle booths, they often fumble about how to effectively use a L shaped exhibition stand layout in designing.

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Request A Stall Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

Exhibit Rentals exhibitions booth designs
Exhibit Rentals booth designs

Advantages of L Shaped Trade Show Booth Layouts

1. You can segment your exhibition booth design space in such a way that one side can be designed for high-end customers, or for a complete lounge seating with a serving area, or even a product library and the other side can entertain walk-ins and general queries with a simple reception counter and high tables.

2. If you have niche products that you do not want to showcase to the general audience at large you can keep one side of the custom trade show booth private and ‘by-invite-only’ and the other side can be used to display generic products and brand information

3. Since you have an L shaped exhibition stand layout, 90% chances are that you are at a corner of the exhibition hall. Corners see the advantages of addressing 2 aisles with branding. So it’s a good idea to take your fascia or even avail of rigging so that your company branding can be seen from a distance.

Let us discuss a couple of L shaped booths and how they were designed

The exhibition booth design for CPHI WW client Nectar Lifesciences Ltd., was a unique one because of its L shaped layout exhibition stand layout. L-shaped booths have the main disadvantage of dividing the booth into 2 parts such that each space looks smaller. To give an element of continuity to the booth we have kept a continuous graphic that covers the entire exhibition booth. It gives a flow to the exhibition booth design and also unites it. The use of white colour makes the booth look large, as white reflects light and gives the feeling of being in a bright open space. The white is contrasted with a dash of the brand colour orange and the brand element of butterflies that add an element of warmth and aesthetics to the space. Lastly, the branding is done such that it addresses visitors from both sides. Also, care is taken not to make the fascia too bulky so as to retain the openness of the space.

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L-Shaped Exhibition Booth Layouts in USA v/s Europe

Exhibit Rentals exhibitions booth designs

If you are exhibiting within the USA then it might be rare that you have to get an exhibition booth design made for an L-shaped exhibition booth layout. This is primarily because here the organisers treat corners differently. Either they make them into temporary meeting rooms that can be booked for one-on-one meetings during the tradeshow, or they make these corners as service areas.

However, if you are planning to exhibit abroad maybe in Europe or the Middle East or Asia, then you will receive a lot of floorplan options that have L-Shaped exhibition booth layouts.

If you are a new exhibitor, chances are that you have not seen the exhibition hall in person. Hence designing the perfect orientation and plan for your exhibition might be a bit of challenge, and the irregular L-shaped booth might feel like a dead-end.

If you keep the above 3 points in mind and work with a good exhibition booth design company that understands the local rules as well as has experience at the venue, then you will find it quite easy to work around your odd exhibition booth layout

So, next time you have the choice of selecting an L-shaped exhibition booth layout in a high footfall location against a normal rectangular booth in a lower footfall hall, do not hesitate to select the L shaped space. It can be the highlighting factor of the booth and you may even prefer it to rectangular booths in the same hall next year. 

Also, if you need some expert advice while booking your exhibition booth space or even after you have booked the space, you need someone to conceptualize, design and execute a stand design that is in line with your brand imagery and trade show booth objectives then get in touch with us. We are a global company that has offices in the USA, Europe and Asia. With extensive exhibition booth building experience across geographies we understand the nitty-gritties of trade show booth design and build and can give you a stress free exhibition experience.

Happy Exhibiting!

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About Us

SOL Brand Solutions Inc. is a brand Consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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Trade Show Design
Booth Construction
Turnkey Project Management
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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
United States of America
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