Imagine that Google put up an exhibition booth. How do you think this booth would look? Young, vibrant, interactive, immersive, engaging. Now imagine that Mercedes Benz put up and exhibition booth. How do you think this booth would look? Sophisticated, sleek, smart, bold and tech savvy. While booth Google and Mercedes Benz are leaders in their respective industries, you would agree that there is a world difference between the two brands. Something would look seriously odd if the exhibit rental structure selected by Google will host the mercedes brand. Customers would immediately feel a subsconscious disconnect.
Ensuring that your trade show booth rental matches your brand language is the most important aspect to consider while selecting from various options of booth banners and trade show display walls, structures and systems.