Make the Perfect Exhibits Displays for Your
Product Demos at a Trade show
Product demonstrations and exhibits displays are one of the primary reasons people attend
trade shows. Get them incorporated in your exhibition booth design to engage
your audiences better!
Since time immemorial trade shows have been a platform where sellers put out their wares for sales. Yes, exhibitions have been focused on product demonstrations, sales and exhibits displays forever. Times have changed and exhibits displays have become more swanky and technology savvy – but the purpose of any trade show setup is yet etched in stone. Read this article to get some ideas on the creative booth displays that you can integrate into your exhibition booth design.
BROWSE EXHIBIT RENTALS BY DESIGN
Make the Perfect Exhibits Displays for Your Products Demos
at Trade Shows
Since time immemorial trade shows have been a platform where sellers put out their wares for sales. Yes, exhibitions have been focused on product demonstrations, sales and exhibits displays forever. Times have changed and product displays have become more swanky and technology savvy – but the purpose of any trade show setup is yet etched in stone. Read this article to get some ideas on the creative booth displays that you can integrate into your exhibition booth design.
Many companies have very big products like machines to exhibit, these are best done in a traditional way with some bit of technology integration. However, when your product is something small, making the product stand out in your trade show setup can be a really interesting exercise. Try out these strategies to allow your small products to gain prominence at your next trade show:
REASONS WHY WE LEAD
We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.
We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.
Reusable and Affordable
Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.
Get meaningful and attractive brand graphics to feature value to your fair booth rentals.
We build your booth displays at a production unit using leading-edge technology.
Digital is everything today, we assist you to build meaningful brand experience using technologies
Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.
Quality Execution Assured
Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals ﬁrst thenthe booth structure goes on site after thorough quality inspection for ﬁnal execution.
Right Value for Money
Out transparency policy and our principals is to have ﬁxed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client
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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your ﬂoorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.
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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.
Support Your Exhibits Displays Shelf with a Life Size Product Cut-Out
Let us explore the traditional options first. If your product is something small, for example a Gillette rasor, then you can do what P&G does at their exhibition booth. You can incorporate a life-size cutout or even a 3-dimensional mockup of the product. This can be seen from a distance in the aisle as an individual approaches the booth. Though you might feel that people do not really walk-in to your trade show setup because of a product cut-out, it plays a huge role on their subconscious mind. They observe the colours, the packaging (albeit subconsciously) and when they see the product on the shelf in the future, they are more likely to associate credibility with it. This is because their subconscious mind has taken a note of it before making them feel like ‘Oh! Haven’t I seen this before. It must be a good brand.’
Incorporate A Exhibits Display Alcove Into Your Exhibition Booth Design
If you’ve got small products such as nature friendly kitchen tools, feature these in the trade show exhibit within a well-lit nook. The alcove became a focus with messaging, product placement, and settled lighting to shine a light on small products. When you design such a section in your exhibit booth, make sure to think of these 3 things:
- Can I make it in a different material – example artificial grass. So if the entire booth is white, and only the product part is on artificial grass, it will definitely stand out. You could also use many more materials – steel finish laminates, backlit plexiglass displays, coloured carpets, velvets and furs. The choices are only limited by the imagination.
- Can I support this with a backlit graphic? Backlit graphics are extremely common on a trade show floor, but they yet are very impactful. If you support even a simple display with a backlit graphic then it will stand out in your exhibition booth design.
Incorporate Shelving in Your Trade Show Exhibit
Shelving is still a great preference to feature small products in a trade show exhibit. Whether kept along the back wall or along the sides of your trade show exhibit, your small products can be exhibited on shelves in a unique way. Product arrangement to synchronise with the graphics of the trade show booth design can aid small products to stand out more. If you opt for traditional shelving then make your exhibits displays have ample focused lighting so that they don’t look like they are in the dark.
Arrange Your Products in a Glass Display Case
If your products are extremely expensive and need the security of lock and key, you can consider a glass display case with RFID locks. For example, at the famous trade show JCK Las Vegas, exhibitors display and sell diamonds. Obviously, such products need a lot of security. So transparent glass shelves with good locks make for the perfect displays. The base of the displays is often made with black, purple or dark blue velvet that makes the diamonds stand out and also ensures that they do not get chipped in case they fall. For some exhibitors, they’ll have items that are treasured and want to display under glass. On the underside of the glass there is LED lighting done so that the diamonds are well lit and attractive.
On a concluding note, it is important to remember that your products are your heroes. They are the reasons why people enter your exhibition booth and make enquiries. So as much time your spend on selecting your perfect exhibition booth design, that much time needs to be spend on making the correct exhibits displays within that design. Small products often need exclusive attention when exhibiting. It can be difficult to accentuate them in the same ways that exhibitors would show off huge machinery, retail apparel, or larger consumer products. For more great ideas, get in touch with our experienced trade show consultants and design team. Their years of experience in the business can help lead you to design something that will help your products stand out.