Here are 8 things you need to know if you plan on having refreshments in your 10x10 booth display.

Like the attendees, your staff is also bound to get tired and hungry. Rather than having them wait in line for lunch service or even bring their own food or order some, ask the caterers to make some for them too.

If you want you can open the counter for staff from other trade show exhibits displays too!

We hope this article will help you plan the refreshments for your 10×10 booth display. Given how tough the competition is among various trade show exhibits displays, every exhibitor tries to outdo other exhibits. However, by providing food and comfortable seating you are effortlessly promoting your brand.

Tip of the Day: Place the refreshment counter at the back of the booth so that the attendees have to walk through the product display. While sparing a glance, the products might catch their eye.

If you need assistance in building cool trade show booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.

LET YOUR 10X10 BOOTH DISPLAY STAND OUT FROM THE CROWD

According to a recent survey, over 65 percent of attendees’ feel that attending trade shows help them to gain a greater understanding of products and services. It does not matter if you are represented by a 10×10 booth display or a 10×20 booth display or a 20×20 booth display.

What matters to the attendees is the level and quality of your booth display appearance and presentation.  

Although it might seem that 10 by 10 feet of space is a limited space, you can maximize the space with a 10×10 booth display if you are creative enough and realize your trade show objectives.

An eye-catching and unique 10×10 booth display will work as a powerful remainder to your existing and prospective customers’ that you mean business and are worth doing business with. Creating such a booth display is a necessity if you desire to catch the attention of the trade show attendees.

Hiring a professional booth display company with skilled designers will help to create an irresistible 10×10 booth display for your next trade show and stand out from the crowd.

HOW YOUR 10X10 BOOTH DISPLAY CAN STAND OUT?

As an exhibitor, you will naturally want your 10×10 booth display to stand out from the crowd. But that is easier said than done considering the fact that you will be up against competitors on the trade show floor. 

But as they say, ‘nothing is impossible’, you can achieve your desire with a combination of analytical thinking and creativity driven by the following ideas to inspire you.

USE VERTICAL SPACE TO THE MAXIMUM

At every trade show, the floor space for a 10×10 booth display will be limited. To make the maximum of what space you have, you need to think creatively to maximize the efficacy of your 10×10 booth display.

What you need to do is to use the available vertical space effectively as this will help you to make the best use of the height of your booth display. If you can get it right, then you can incorporate tall banners that feature your brand logo or key messages; or you can use hanging signs and shelving units to maximize the visual effect of your 10×10 booth display.

You need to make the maximum use of the available vertical space to be able to leverage vertical elements in a way that will draw the attention of the trade show audience towards your 10×10 booth display and make it a stand out at the trade show.

INCLUDE AN IMPACTFUL SIGNAGE

Investing in a high-quality and impactful signage for your 10×10 booth display will help to increase brand awareness at the trade show. So, have them as a part of your marketing mix to complement your 10×10 booth display.

The impact of signage is such that it is one of the first elements of a brand’s positioning that the attendees at trade show interact with. And when you incorporate it with the right fusion of color scheme, and lighting, the effect on the attendees can be tremendous.

The signage you select needs to 

• Be compact, visually appealing, and easy to see from a distance.  
• Include graphics or images to offer the attendees an immersive experience.
• Have text that is brief, concise, and crisp to make an effective impact on the attendees. To make the text easily readable even from a distance, use simple, bold fonts as they will enable the attendees to read and understand the key message.

Having signage to complement your 10×10 booth display is a cost-effective way to reach out to the attendees and extend the reach of your brand at the trade show. 

USE MINIMALIST DESIGN FOR YOUR BOOTH DISPLAY

Since a 10×10 booth display space will be smaller, use a minimalist design. They not only will suit your 10×10 booth display perfectly but will also help the booth display to generate maximum impact.

To retain the impact’s effect, avoid the use of 

• Excess of furniture items or decorations or other unwanted elements within the booth space as they tend to divert the visitors attention from the booth display. Instead, maintain a clean and neat booth space with a streamlined look. This will allow your products/services to take the center-stage along with your 10×10 booth display.
• Multiple colors as they tend to take away the gloss of the display booth design. Instead use a few simple colors that align perfectly with your brand’s profile and help your booth display to project a cohesive appearance. 

EYE-CATCHING GRAPHICS

Graphics are among the first things that the attendees notice. Based on the feedback they receive about its effect, other people take a decision whether to visit your 10×10 booth display or not.

To make a positive first impression, 

• Ensure that your 10×10 booth display contains rich-quality, eye-catching graphics that speaks effectively about your brand story; appropriate colors (should ideally follow a simple color scheme) that reflects the identity of your brand; and catchy, impact-making, and taglines in simple, bold fonts that will effectively transmit your brand’s message to the audience; and are easy to read from a distance. 

• Contain adequate white space in proper areas of your booth display design as they will make it look presentable and professional.

• Avoid the use of excess of text and images, at all costs. Additionally, also avoid the use of too small fonts or images as they will make it difficult for the audience to read and digest; and detailed explanations on graphics.  

Since time is crucial, your booth display design should ideally include 20 percent text; 40 percent images; and 40 percent white space. If done appropriately, it will allow the audience to read and follow along in less than three seconds to better understand your company and what it is offering.

INTERACTIVE ELEMENTS

Interactive elements are great for engaging the attendees and keeping them engrossed at the booth longer; and eventually, cultivate their favor for long-term benefits.

By incorporating interactive elements as a part of your 10×10 booth display, the attendees will be able to interact with your offerings in an immersive way. From touch-screens to photo booths, etc, there are several interactive elements that if properly used can effectively enhance the impact of your 10×10 booth display.  

A good example is that of a touch-screen kiosk set-up. It will encourage the attendees to browse through your product catalog or website or watch informative product demos or videos. Not only will the attendees find it useful but they will also be able to savor and relish a great immersive experience 

The other good example is that of Product Demonstrations or Samples of your products. Both will give the attendees a firsthand feel of your products and learn how they can benefit from them.

Ultimately, whatever interactive elements you use, keep them simple and intuitive without overdramatizing them. This will help the attendees to enjoy a truly engaging experience with your brand and offerings, without confusing them.

FURNITURE PLACEMENT

How you place the furniture items in your booth plays a vital role in shaping its look. For maximum effect choose the right furniture items that are in line with the look and feel of your 10×10 booth display; and then, place them strategically in the right areas of your booth. 

Avoid the use of bulky and heavy furniture pieces as they consume maximum space which is a luxury in a 10×10 booth display space. Instead, opt for light, portable furniture pieces as they go well with the space constraints of a 10×10 booth space.

ECO-FRIENDLY LIGHTING

According to a research study, proper eco-friendly lighting goes a long way to improve mood, and enliven the ambiance of any setting. When it comes to trade show booth displays, the use of eco-friendly lighting in the right depth will work wonders to enchant the attendees and keep them energized. 

For maximum effect, use a combination of eco-friendly ambient lighting and focused spotlights, as they help to draw the attention of the audience to specific areas of your 10×10 booth display that needs to be highlighted effectively.

LEVERAGE THE POWER OF INTERACTIVE TECHNOLOGY

The use of interactive technologies will enhance visitors-experience and make their time spent at your booth enriching. 

DIGITAL DISPLAYS

Use Digital Screens or Video Walls to showcase dynamic content of your products/services, instead of relying on traditional printed posters or leaflets. 

Product demos or engaging videos when infused with eye-catching digital displays can captivate the attention of the attendees and disseminate your message in a visually enticing manner.

SOCIAL MEDIA INTEGRATION

Social media integration when used as a part of your 10×10 booth display will encourage the attendees to engage with your brand on social media platforms. This it does by displaying social media feeds; or incorporating interactive social media walls.

The attendees will be able to see real-time information updates as well as posts pertaining to your brand and products. In turn, this will boost your brand’s visibility and at the same time, facilitate greater interaction of the attendees with your brand and offerings.

VIRTUAL REALITY / AUGMENTED REALITY

Integration of AR/VR into your 10×10 booth display will provide the attendees a truly immersive experience; and at the same time, also help to create an interactive booth environment.

Include Virtual Reality in your 10×10 booth display space and take your audience on a truly immersive experience. What makes VR a great choice to include is that the VR content does not have to be as complex as it is thought to be. Instead, it can be as simple as a 360 degree video to give the attendees a tour of your office or factory building or another event you participated in or have planned. This can leave a lasting positive impression on the attendees.

Augmented Reality (AR) on the other hand, synergizes real world and the virtual world after the super-imposition of virtual elements onto real world surroundings’. So effective is AR that as per a 2019 study report by Deloitte, 55 percent of the shoppers reveal that AR made their shopping more exciting; and 40 percent of the shoppers say they are ready to shell out more money if they can test an item via AR.  

With AR, Product Demos can be made more interesting and stimulating for the attendees. There will be no need to physically bring the product that cannot be tested on the trade show floor. You can also allow the attendees to explore your product and have content that can create a more exciting impact than 2D photos or slides. By effectively leveraging its capabilities, you can immerse your audience into your brand and products. Besides, AR technologies can also enable the attendees to visualize how your products will look and work in a real-world setting.

The combination of AR and VR can also be used to create a 3D model of your products in a way that will enable the attendees to get a personalized look at what your products does or what services can do.

VIDEO WALLS

If you want to display one seamless image of multiple images of your offerings across different panels, then opt for Video Walls.

What makes Video Walls so good is its sheer size and luminous brilliance makes booth displays more impressive when compared to standard monitors. Besides, you will have greater content options. Like for instance, you can feature attendees via social media feeds and show live virtual reality (VR or AR) content.

Then, there is LED engineered floors that can effectively transform your 10×10 booth display space into an immersive environment. 

If you want even your 10×10 booth display floor to provide the attendees a magical immersive experience, then try out LED engineered floors. They will envelop your booth in an immersive environment and enthrall the attendees.

So effective are Video Walls and LED Panels that many exhibitors are integrating them seamlessly into their booth display structure. This way, you can also add your logo; share visual content; and play videos at the same time. When you cover the walls of your 10×10 booth display with multiple video walls, it will transform into a truly immersive space.

3D PRINTERS

Another popular interactive technology is 3D Printers. You can use it to print a 3D model of your product on the spot and within seconds, have it ready for your booth attendees to examine the product up-close.

SOCIAL MEDIA WALL

Events like trade shows provide a fabulous opportunity to exhibitors like you to interact with visitors from all walks of life and background, from across the world.

Having a Social Media Wall will inspire interesting social media discussion with the attendees online and also create strong buzz around your brand as well as your 10×10 booth display. Besides, they will also allow your connections to last beyond the trade show. This will enhance your company’s online presence and promote healthy social media networking that will extend the reach of your company far outside the trade show venue.

Make the social media wall more fascinating by including a social photo booth; and incorporating featured posts, giveaways, etc. You can even have digital signage or interactive screens to complement it effectively and showcase your products/services on a feed later that also displays direct posts from users and fans of your brand.

QR CODES

To effectively follow your qualified leads, use QR Codes.

Although, social media is hugely popular, not everyone at trade shows use it. Many in fact avoid getting sidetracked or distracted by online content; and instead prefer to immerse themselves in the experience.

A great alternative to social media is QR Codes. Most attendees will prefer to scan the code and share photos related to your offerings or the trade show event itself or even your 10×10 booth display, whether they are displayed on a social media screen or printed, or not. For instance, attendees at a Delta Electronics Trade Show some years back were inclined to use social media or were hesitant to share photos on their accounts. So, the company devised a method whereby they could gather user-generated content from event attendees visiting their booth.  They gave their booth visitors with the option to upload content directly to their social wall display via a QR code. The same was readily accepted by the attendees who loved the idea of posting directly to the social media wall and watch their pictures appear on the social media wall display.

CONCLUSION

The small size of a 10×10 booth display need not deter you. With a mix of creativity and smart thinking, you can maximize your limited space and use it to your advantage to make it a stand out at the trade show; and keep your booth attendees entertained and interested in what you have to offer them.