Trade shows are a marketers’ delight. They present an enviable opportunity to display products/services and ideas to a mature audience and cultivate qualified leads. However, it takes much more than displaying products/services to grab the attention of prospective customers and cultivate their favor.
The best way to make an effective impact and secure leads is through a booth that is designed to deliver memorable experiences. Owning a booth outright in the United States makes little sense unless you are financially sound and have a strong local network to supplement it.
A better alternative would be Trade Show Exhibit Rentals. When you rent an exhibit for trade shows, you can get the exhibit booth custom designed to reflect your brand identity and values. This will help to elevate your brand image and at the same time, create a memorable experience that keep visitors engaged from start to end.
ELEVATING YOUR BRAND WITH MEMORABLE EXPERIENCE
To provide visitors a memorable experience that they will cherish and recollect with pride, there are certain things as outlined below you need to comply with.
1. GIVE YOUR BOOTH DESIGN AN INVITING LOOK
Visitors on entering a trade show hall cast their eyes first on a booth design.
So, it’s important to make it eye-catching and inviting for a memorable experience.
- Design should be seamless and create an inviting atmosphere. This will entice the visitors to venture into your booth and engage.
- Use a mix of innovative materials, bold and vibrant colors, and unconventional shapes. They sync together to create a visually pleasing design display.
- Let us say you’re in the tech industry. You can have a booth featuring a digitally interactive display with a futuristic design. They help to elevate your brand image and encourage the visitors to interact with the brand and product through multiple touch-points thereby delivering a memorable experience.
2. CONVEY A COMPELLING BRAND STORY
Just having a pretty booth design will not help to achieve the desired results. The design should also convey a compelling story about your brand that gives the visitors an understanding of your products features, function, and benefits.
Your rental exhibit booth should focus on storytelling in an engaging style. It should have display graphics, interactive content, and videos that speak about your brand’s journey and values. Let us take an example of your food business. Use a video display to highlight your food brand’s story and capabilities.
3. OFFER MULTI-SENSORY EXPERIENCE
Human brain processes visual information quicker than any other sense. Other senses like smell, sound, and taste create an immersive experience.
To make the whole experience memorable for the visitors, your rented exhibit design should incorporate multi-sensory experiences. Let us say you’re in the food business. You can have a live cooking demonstration. The aroma of freshly baked cookies wafting through the air will make passersby stop by at your booth with sensory cues and draw them in.
Similarly, have your booth incorporate interactive elements like Augmented & Virtual Reality Displays, Touch-Screens, and Games. They deliver to the visitors an interactive experience with an experiential hands-on approach for a lasting impression. They also encourage potential customers to experience in a realistic environment your latest cooking equipment and testing its features. The whole approach will leave a lasting impression on them.
4. CREATE PERSONALIZED ENGAGEMENT
Trade show attendees relish personalized engagement. Providing them a personalized engagement will help to create and build deeper connections.
Incorporate personalized experiences into your rental exhibit booth design. When you infuse brand messaging into Personalized Touch-Screens, Social Media Kiosks, or Sensor Displays that use facial recognition technology, they deliver a memorable experience with meaningful personalized engagement.
Let us say your food business booth is designed featuring a Touch-Screen Kiosk. The kiosk provides useful food dietary advice. This kind of technology-driven approach will help attendees with tailored solutions based on their dietary goals and preferences.
PROVIDE VISITORS INTERACTIVE ATTRACTIONS
1. FUN PHOTO BOOTH
If you do not have a mascot to engage your target-audience, and still require photos for an online campaign, then try using a fun photo booth.
Give the fun photo booth a unique look, like say a cut-out of your popular social media post with enticing captions related to your business. When you add relevant hashtags to complement it, they encourage visitors to engage with it in a fun way and click pictures. This presents an opportunity for your exhibit staff members to get them to share their photos on social media. Then, tag your business with all the photos that are shared, using the event’s hashtag.
2. SOCIAL MEDIA WALL DISPLAY
If you’re looking to get visitors’ feedback about their experience at your rental exhibit booth, include a social media wall display within your booth.
Visitors will spontaneously affix their name on the wall display board. This will give your brand free social media marketing as well as the opportunity to get them engage with your brand on social media for a memorable experience.
3. CONTESTS & GIVEAWAYS
Fewer things delight humans more than receiving gifts and winning a competition. To entice your audience at a trade show, include contests and giveaways in your trade show exhibit rentals.
Use your products as props for the games to get your target audience interested in them. When you offer cash awards for winners, the audience will feel more motivated to take part in the games. Likewise, include gifts and goodies in the free giveaways. Then, watch how they draw attendees to your booth.
4. ENSURE YOUR EXHIBIT BOOTH IS ACCESSIBLE AND INTERESTING
A crowded trade show hall can be a problem. They make it difficult for your exhibit booth to be visible and accessible to your target audience.
The issue can be resolved if you
- Maximize the accessibility of your exhibit booth. This can be done by having two or three entrances depending on the size and nature of your booth. Additionally, use the space effectively to provide attendees easy access to your booth staff.
- Ensure the set-up is informative and interesting and at the same time, relaxing for the audience to linger around for more time.
- Your booth staff role is equally important. They need to
- Be well-informed about the brand and products/services.
- Sport an amiable and pleasing appearance. This will encourage attendees to engage them in meaningful discussions.
- Portray themselves as worthy ambassadors of your brand. This will help to elevate your brand image.
To make your trade show booth rentals result-centric, choose only those pieces that go well with your show objectives. This way, there lies greater chances of realizing the objectives, drawing more number of attendees to your exhibit rentals, and finally, earning higher rate of conversions.
