HOW YOU CAN GET A 10x10 BOOTH TO STAND OUT FROM THE CROWD?

Attending trade shows in the opinion of over 65 percent attendees’ as per a recent study helps a lot. They confirm it helps them to understand products and services better. Whether you’re showcasing them in a small or a medium or large sized booth is irrelevant. It is how they are showcased is what matters to the audience.

An eye-catching and unique 10×10 booth can work wonders if the space is effectively maximized. Potential customers’ will get the message that you’re worth doing business with.

HOW A 10X10 BOOTH CAN STAND OUT?

You can get the best out of a 10×10 sized booth with the following ideas.

1. USE VERTICAL SPACE TO THE MAXIMUM

• Floor space for a 10×10 sized booth is limited.
• To make the most out of the available space,
• Use available vertical space effectively. This will help you to make the best use of the height of your booth display.
• Incorporate tall banners that feature your brand logo or key messages. Else you can have hanging signs and shelving units to maximize the visual effect of the booth.

2. INCLUDE SIGNAGE

• Signage is one of the first elements that attendees interact with.
• Select a signage that
• Is compact, visually appealing, and easy to see from a distance.
• Includes graphics or images to offer the attendees an immersive experience.
• Has text that is brief, concise, and crisp to make an effective impact on the attendees. To make the text easily readable even from a distance, use simple, bold fonts as they will enable the attendees to read and understand the key message.

3. USE MINIMALIST DESIGN

• Minimalist designs tend to generate maximum impact.
• To retain the impact’s effect, avoid the use of
• Excess of furniture items or decorations or other unwanted elements within the booth space as they tend to divert the visitors attention from the booth display. Instead, maintain a clean and neat booth space with a streamlined look. This will allow your products/services to take the center-stage along with your 10×10 booth display.
• Multiple colors as they tend to take away the gloss of the display booth design. Instead use a few simple colors that align perfectly with your brand’s profile and help your booth display to project a cohesive appearance.

4. EYE-CATCHING GRAPHICS

• Graphics play a key role.
• To cast a positive first impression, ensure the booth
• Contains rich-quality, eye-catching graphics that speaks effectively about your brand story; appropriate colors (should ideally follow a simple color scheme) that reflects the identity of your brand; and catchy, impact-making, and taglines in simple, bold fonts that will effectively transmit your brand’s message to the audience; and are easy to read from a distance.
• Contains sufficient white space in the right areas of booth design; this will make it look more professional and pleasing to the eye.
• Uses appropriate fonts. They help to make text easily visible from afar and readable to the audience. Avoid at all costs excess of text and images.
• Eventually, your booth design should ideally comprise of 20 percent text; 40 percent images; and 40 percent white space.

5. INTERACTIVE ELEMENTS

• Interactive elements are great for engaging the attendees and keeping them engrossed at the booth longer; and eventually, cultivates their favor for long-term benefits.
• Try any one of the following,
• Touch-screen kiosk. It encourages attendees to browse your product catalog or website or watch informative product demos or videos.
• Product Demonstrations or Samples of your products. They both will give attendees a firsthand feel of your products and understand how they can benefit from them.
• Ultimately, whatever interactive elements you use, keep them simple and intuitive without overdramatizing them. This will help the attendees to enjoy a truly engaging experience with your brand and offerings, without confusing them.

6. FURNITURE PLACEMENT

For maximum effect

• Choose the right furniture items that are in line with the look and feel of the booth. Then place them strategically in the right areas within the booth.
• Avoid selecting bulky and heavy furniture pieces as they consume maximum space which is a luxury in a 10×10 space. Instead, opt for light, portable furniture pieces that comfortably fit within the 10×10 booth space.

7. ECO-FRIENDLY LIGHTING

• Eco-friendly lighting sets the right mood and enlivens the ambiance of any setting.
• For maximum effect, opt for a mix of eco-friendly ambient lighting and focused spotlights. They can be used to highlight and draw the attention of the audience to specific areas of the 10×10 space.

8. LEVERAGE THE POWER OF INTERACTIVE TECHNOLOGY

Interactive technologies enhance visitors-experience.

9. DIGITAL DISPLAYS

Try any one of the following,

• Digital Screens or Video Walls. They showcase dynamic content of products/services very well.
• Product demos or Engaging Videos. With eye-catching digital displays, they captivate attendees and disseminate brand message in a visually enticing manner.

10. SOCIAL MEDIA INTEGRATION

Social media integration

Displays social media feeds; or incorporates interactive social media walls. They encourage attendees to engage with your brand on social media platforms.

Get attendees to see real-time information updates as well as posts on your brand and products. They will help to boost your brand’s visibility and facilitate greater interaction with your brand and offerings.

SOCIAL MEDIA WALL

• Having a Social Media Wall will inspire interesting social media discussion with the attendees online and also create strong buzz around your brand as well as your 10×10 booth. Besides, they will also allow your connections to last beyond the trade show. This will enhance your company’s online presence and promote healthy social media networking that will extend the reach of your company far outside the trade show venue.
• Make the social media wall more fascinating by including a social photo booth; and incorporating featured posts, giveaways, etc. You can even have digital signage or interactive screens to complement it effectively and showcase your products/services on a feed later that also displays direct posts from users and fans of your brand.

11. VIRTUAL REALITY / AUGMENTED REALITY

VR/AR provides enriching immersive experiences.

VR content does not have to be as complex as it is thought to be. Instead, it can be as simple as a 360 degree video to give the attendees a tour of your office or factory building or another event you participated in or have planned. This can leave a lasting positive impression on the attendees.

12. Augmented Reality (AR)

Synergizes real world and the virtual world after the super-imposition of virtual elements onto real world surroundings’. So effective is AR that as per a 2019 study report by Deloitte, 55 percent of the shoppers reveal that AR made their shopping more exciting; and 40 percent of the shoppers say they are ready to shell out more money if they can test an item via AR.

Makes Product Demos more interesting. There will be no need to physically bring the product that cannot be tested on the trade show floor. You can also allow the attendees to explore your product and have content that can create a more exciting impact than 2D photos or slides. By effectively leveraging its capabilities, you can immerse your audience into your brand and products. Besides, AR technologies enable attendees to visualize how your products will look and work in a real-world setting.

The combination of AR and VR can also be used to create a 3D model of your products in a way that will enable the attendees to get a personalized look at what your products does or what services can do.

13. VIDEO WALLS

If you want to display one seamless image of multiple images of your offerings across different panels, then opt for Video Walls.

What makes Video Walls so good is its sheer size and luminous brilliance makes booth displays more impressive when compared to standard monitors. Besides, you will have greater content options. Like for instance, you can feature attendees via social media feeds and show live virtual reality (VR or AR) content.

Then, there is LED engineered floors that can effectively transform your 10×10 booth display space into an immersive environment.

If you want even your 10×10 booth display floor to provide the attendees a magical immersive experience, then try out LED engineered floors. They will envelop your booth in an immersive environment and enthrall the attendees.

So effective are Video Walls and LED Panels that many exhibitors are integrating them seamlessly into their booth display structure. This way, you can also add your logo; share visual content; and play videos at the same time. When you cover the walls of your 10×10 booth display with multiple video walls, it will transform into a truly immersive space.

14. 3D PRINTERS

Another popular interactive technology is 3D Printers. You can use it to print a 3D model of your product on the spot and within seconds, have it ready for your booth attendees to examine the product up-close.

15. QR CODES

To effectively follow your qualified leads, use QR Codes.

Although, social media is hugely popular, not everyone at trade shows use it. Many in fact avoid getting sidetracked or distracted by online content; and instead prefer to immerse themselves in the experience.

A great alternative to social media is QR Codes. Most attendees will prefer to scan the code and share photos related to your offerings or the trade show event itself or even your 10×10 booth, whether they are displayed on a social media screen or printed, or not. For instance, attendees at a Delta Electronics Trade Show some years back were inclined to use social media or were hesitant to share photos on their accounts. So, the company devised a method whereby they could gather user-generated content from event attendees visiting their booth. They gave their booth visitors with the option to upload content directly to their social wall display via a QR code. The same was readily accepted by the attendees who loved the idea of posting directly to the social media wall and watch their pictures appear on the social media wall display.