Defining Your Trade Show Booth Objectives Guarantees Success at the Show

The prime goal of any entrepreneur is to develop their business by reaching out to the maximum number of customers possible. While the process of mounting your business may be arduous, it is essential for its inclusive growth. These days, companies choose to put up trade booths for many reasons. If you are exploring exhibit rental options for your upcoming exhibition, or even talking to booth designers to create custom exhibit displays, then it’s crucial that you set your aims first. Ensuring that you define your purpose of participation will help you determine how important the trade show is for you, how much you should spend on the trade booth design, how many senior people need to travel, how much booth space you should buy from the organizer and so on.

Let’s explore common reasons why exhibitors participate at trade shows across the world

1. New Product Launch Via Trade Shows Booth

Trade shows are an amalgamation of the industry leaders, trendsetters, buyers and suppliers. Hence they are the ideal place to launch your new product or even showcase a prototype and get customer feedback on it. Your trade booth is one of the most ideal locations to launch a new product to the public. For a prosperous product launch at an exhibition, keep in mind a few considerations:
a. the exhibition booth design should be appealing and attract attendees,
b. If possible keep live demonstration of products, offering free samples of products to visitors
c. Keep the product demonstration close to the aisle and not inside the exhibition booth where people cannot see it well.
d. While you can explore an exhibit rental option, try to go for a customized booth design to gain more eyeballs.

2. Generate New Leads Via Your Trade booth

For many companies, the whole point of being present at a trade show is to gain the maximum number of leads. These leads can convert into lasting relationships that could end up aiding your brand for years to come. We at SOL, know many companies whose 70% revenue comes exclusively from exhibitions. Let’s look at a few things that should be reflected upon if you’re heading to a trade show with the aim of generating leads:
a. Invest in a good lead capturing application for your next trade booth
b. Create eye-catching graphics that match your exhibit rental structure to attract most visitors
c. Use technology to boost engagement
d. Explore promotional activities to increase visibility of your exhibition booth

3. Build Brand Awareness with a Unique Trade booth Design

Did you know an average trade show sees 500-800 exhibitors! After 3 days of attending an exhibition, no visitor can remember more than 20-30 booth designs. So if you want to build brand awareness via participating at exhibitions, then it is very important to have a unique trade booth designs that stands out on the exhibition floor. At SOL, we believe that your design is an extension of your brand. Even if you go the exhibit rental way, there is the possibility of customizing parts of the rental booth so that it looks trendy, unique, and most importantly brand relevant. Invest time in creating an exhibition booth design that speaks your brand values to create a memorable experience for your exhibition booth visitors.

4. Meet Multiple Clients in 3 Days At Your Exhibition

The primary reasons why exhibitors attend trade shows and invest in setting up trade booths, is this is the only place where they can meet all their clients within a quick span of 3 days. It is a great way of networking, keeping informed about the industry, getting new orders, showcasing new products and keeping alive old friendships. Many brands often overlook how essential it is to make their current client base feel principal and valued. At trade shows, companies can associate with their customers and let them know that they’re willing to do what is needed to keep them delighted.

Deliberate on what you can offer your clients when they visit your exhibition booth and how you can nurture the relationship you have with your clients. 

Once the trade show is over, it’s imperative that you take a record of everything that happened and see if you were able to achieve all the goals and targets that you set for yourself. Look back on where you might have made an error and see if you can correct it at your next trade show. Your exhibition participation also has a learning curve, in your first show you will learn many new things. Then in your next you will improve on them. As you travel to different convention centers also you will learn how things operate differently from city to city, state to state and definitely country to country. Strive to try and set new goals for every event and use different tactics to achieve them, but always keep a learning attitude and you will definitely get great success via your trade booth.

Happy Exhibiting!

INNOVATIVE WAYS TO GIVE YOUR TRADE booth AN ATTRACTIVE LOOK

The importance of trade shows is best summed-up by the fact that major brands including reputed Fortune 500 companies invest heavily in what’s called as ‘below-the-line-‘ marketing activities like trade shows and trade fairs.

Every year, hundreds of exhibitors showcase their latest products at trade shows. To stand out amidst such competition, you as an exhibitor need to step-up your exhibiting game with creative trade booth ideas that is well-supplemented by a strong marketing plan. ELSE, your competitors will overshadow you.

To be able to do that, hire the best trade booth design company that can blend in the agenda of your brand with the theme of the conventional trade booth design ideas that exemplify your brand image; and echo your marketing plan and strategy. This will help to increase brand recall value, and earn a high return on your investment.

Ultimately, the more attractive and eye-catching your trade booth is, the better chance it has to attract the audience on the day of the trade show event.

INNOVATIVE WAYS FOR AN ATTRACTIVE LOOK

If you’re looking to give your Trade booth an attractive look and add that wow factor to it, then here are some tips to help you make them stand out in the crowd of exhibitors.

MAKE THE BEST USE OF LOCATION

Your Trade booth location plays a critical role in deciding the impact of its design on the audience at the trade show.

There are certain trade show venues that offer prime display spots for an extra amount. However, they generally will be in great demand as a result of which they sell out fast. Similarly, there are other trade show venues that provide grandfathered prime spots. Whatever choice you select in the end, ultimately the fruition of the same will depend upon your financial heft, negotiating skills, and of course, the nature of contract.

According to some top market experts, the key to securing the best booth space is to stay aware of when the trade show organizers will begin to sell the spaces. When you’re aware of the same, next you need to cultivate positive relationships with them. If done, you can be sure to secure the first pick and the best space.

Finally, whatever booth space size you are allocated, large or small, you need to fully utilize and maximize every inch of the allocated space. You can make it a standout with strategically placed signs and banners; or have branded balloons hanging from the ceiling. In addition, you can also have tables with chairs in a strategic area of your trade booth.

GET YOUR TRADE TRADE SHOW BOOTHDESIGN PERFECT

To stand out from the crowd at the trade show where scores of companies showcase their booth designs, it is important for your trade booth design to make an instant impact swiftly.

Herein, let us take the example of a billboard on a major road.

The presence of a billboard on a major road is to make an impact in quick time.

Likewise, when you work on your trade booth design, you should be clear in your mind that its intention should be to create an instant impact on the audience. To make it a reality, ensure that your trade booth design sports an attractive look through the inclusion of,

Minimal of text, appropriately scaled. The text inclusive of a simple and impactful message should be brief and concise and yet at the same time, powerful enough to appeal to the audience’ sentiments.
Imagery that complements the existing architecture of the venue. This will help to create a soothing effect that blends harmoniously with the venue’s architecture and appearance.
Graphics that offers a quick picture of your brand in a unique way and is highly visible even from a far off distance. Remember, at a trade show, visitors walk by different booths. There will be competition among the various booths to catch the visitors’ attention. Hence, it’s critical that your booth design includes graphics that captivates their senses.
Colors and textures that reflect your brand profile and speak about your brand philosophy.

If all of the above aspects are followed accordingly, your trade booth design will sport the perfect attractive look to create lasting impression on the attendees.

MAKE CREATIVE USE OF WHITE SPACE

Your Trade booth will have just a few seconds to capture the visitors’ attention and make an impression.

To make a positive first impression, your trade booth should include the right blend of graphics and imagery with sufficient white space. Ideally, it should have around 40 percent of white space and at the same time, the space should not be stuffed with excess of text or images or graphics. Instead, it should sport a clean and neat design that captures the audience’ attention and enable them to read the text on it clearly from even a distance and make out the intended message.

If your trade booth design is cluttered with minimal of white space and excess of text and imagery, it will make it look too overwhelming to the attendees.

MAKE CREATIVE USE OF BRAND COLORS

Creative use of brand colors will help to promote your products.

Many trade booth designs often employ a smart fusion of brand colors to ensure all eyes at the trade show are on them. This will also subconsciously help the attendees to associate your trade booth with your brand and company; and your booth design to your product.

For instance, the color black or deep blue is often associated with lifestyle and fashion brands. Similarly, colors like red, yellow, and orange are associated with food and beverage companies. Likewise, cosmetic companies use mostly pink color or purple shades; and tech companies mainly use silver with other bright colors as silver color helps to project them as modern and sophisticated companies.

To make the right impression and avoid confusion, it is always advisable to select colors that will clearly communicate what your brand is and what it offers.

BOOST TRADE SHOW BOOTHVISIBILITY

Most exhibitors tend to use elaborate designer logos in their trade booth designs to highlight their brand name.

To make a visually appealing and really attractive booth design, the inclusion of creative graphics and displays will give a facelift to the booth design. If done accordingly, it will subtly imprint itself on the attendees’ mind and also ensure greater brand visibility at the trade show.

With the help of a Truss System, you can have a hanging banner suspended with your brand above your trade booth design. This will boost your brand’s visibility and also give your booth design an edge over rival competitors’ booth designs.

STAND OUT FROM THE COMPETITION

Your participation in a trade show should be driven by the desire to be a stand out at the show. To some people, this may sound too lofty but in reality can be achieved if your trade booth design is attractive, and interactive that gets the audience excited and curious to know about the design and your brand as well.

An attractive and interactive trade booth design driven by a captivating theme in bright colors will capture the audience attention. When it is well-supplemented by the best of your products and demonstrations it will pique interest in the audience and get them to interact with your brand.

Although the attendees like to be engaged as well as engage your brand in an interactive way, it is important at the same time to make sure that the whole interaction process is not too business-like. It should instead be fun and interesting.

OFFER THE VISITORS SOMETHING UNEXPECTED

Your Trade booth could be attractive and eye-catching. However, it will be of little relevance if its design is not appropriately supplemented by visitor-centric elements.

To make your booth truly attractive, you need to think out-of-the-box and come up with some unusual additions. Not the usual routine stuff like table with comfortable chairs for the visitors to relax and take rest; or charging stations for mobiles to be recharged. They are too predictable and something that almost every exhibitor offers.

Instead, you can offer the attendees

Innovative interactive displays that compel them to engage them. Like for instance, demo products which is something they can interact with and get hands-on; or fun games with prizes that will enthuse them to take part in them.
Useful Giveaways. Attendees at trade shows love to receive free stuff. To win them over, give them stuffs like branded mobile covers or branded notepads or set of branded pens that will be of use to them rather than something that is later dumped into the trash can. Branded giveaways’ also greatly help to promote brand awareness.

Even the best of engaging booth ideas will not work if your trade booth design sports an excessively extravagant look. Such a look will only drive away the attendees. Instead, your booth should sport a simple and pleasing look with minimal of text about your business; and a neat, clean design. If the design is too cluttered with excess of text and graphics, then your brand message will get lost in the bargain.

MAKE CREATIVE USE OF TEHCNOLOGY

Creative use of the latest technology and trends will put your brand in the big league at trade shows; and separate your booth show from others at the trade show.

It will make your trade booth look tech-savvy and relevant to the times. Of late, trade booths have been using a lot of technology. Some good examples of technology usage include touch-screen displays, DFI Technology, Intelligent Displays, etc. The use of Intelligent Display and DFI Technology has particularly been impressive. It involves the use of a central tower that comprises of multiple screens synchronized with each other and powered with DFI’s own media engine.

Other good examples of technology usage are large flat-screen monitor with a looping sales presentation; and interactive kiosks that allow the attendees to browse through your products/services. The use of tablets has also increased at trade shows, with two-thirds of the exhibitors making use of them in their booths.

You can also try out large screens to really catch the attendees’ eyes. Several popular brands have figured out a way to attract their target audience while maintaining their brand theme, using screen projections and jumbo screens that streamed various Polaroid Photo Images. These images are framed with the iconic Pictorial Borders with all of the pictures hung over a comfortable lounge area where the attendees can sit back and relax to see them.

MAKE YOUR TRADE SHOW BOOTH SOCIAL FRIENDLY

It is imperative for your booth design to make a stronger impact on the audience rather than merely sport a traditional look. Get your booth designer to work on your booth design, taking into consideration the theme of your booth. Like for instance, if you’re a company into vertical farming then you can have shelves with potted plants. They will make your brand feel livelier to the audience at the trade show.

Another way of making your booth social friendly is the use of vending machine. At trade shows across the world, smart vending machines have become a huge attraction.

Smart vending machines build entire activations around arrangements that trigger the dispensation of items ranging from samples to swag or even sale items; and at the same time, gather verified metrics that allows the exhibitors to measure their marketing ROI and also expand their social media reach.

INCORPORATE WEBSITE DESIGN INTO TRADE SHOW BOOTH

Some market experts suggest exhibitors should treat their booth like a website for both virtual and in-person trade booth designs. Additionally, integration of website elements like colors, fonts, graphics, and palettes into your booth design will help to cohesively bring your brand elements to life.

CONCLUSION

To create a successful attractive trade booth design, the key is to connect your goals to the design.

To get it right, hire a professional trade booth design company that follows best practices as they will help you achieve your desired KPIs; and attract more qualified leads to your business.