It was in the year 1933 in California, Men’s Apparel Guild ‘MAGIC Trade Show’ came into origin. At that time, only men’s clothing line and accessories was featured. A few years later, ladies’ clothing and accessories and manufacturing services were made a part of the show.
In 1989, the show moved to Las Vegas. Since then, MAGIC Las Vegas
- Has become a leader in the fashion events, housing the largest collection of apparel, footwear, and accessories in the industry.
- Has established itself as a premier event that is home to the largest selection of trend, young contemporary, modern sportswear, apparel, footwear, or accessories brands in the industry.
Today, MAGIC Las Vegas
- Largest go-to-market event that takes place twice a year, a must-attend for brands and retailers around the globe.
- Brings together on one platform visionaries in menswear, womenswear, footwear, and more, offering them a vibrant high-energy all encompassing fashion experience.
- Attracts 3,000 plus exhibitors and 100,000 plus visitors annually.
- Is where must-have trends for the season and next exclusive collection launches, thought-provoking education panels, engaging networking opportunities, non-stop entertainment, countless happy hours, and more, happens.
- Held twice a year in Las Vegas in the months of February and August, the event, also called as ‘Apparel Trade Show Las Vegas, showcases the finest of modern men’s, women’s, and children’s apparel collection. There will be shows, each of which will have own education programs that address relevant issues and subject matters of concern.
All About MAGIC Las Vegas 2024
- When: 19th August (Monday) to 21st August (Wednesday), 2024
- Where: Las Vegas Convention Center
- Organizer: Informa Market Fashion
About the trade show:
- Celebrates 90 years of MAGIC in August, 2024.
- World’s largest fashion marketplace and the fashion industry’s most comprehensive event with the largest gathering of brands and buyers from across the world.
- Offers a vibrant platform that fuses scale with curation to drive healthy commerce, rich creativity, and meaningful connections. The event brings together big and emerging names in the fashion industry from fashion and sportswear brands to boutiques, manufacturers, retailers, other industry related stakeholders, and buyers on one platform. 2,600 plus brands from forty five plus countries will gather to showcase and see the latest the apparel industry has to offer.
- Features a comprehensive range of established and emerging collection of trendy wear; modern sportswear; contemporary men’s, women’s and children’s apparel; footwear; accessories; etc, from around the world across key categories from affordable to moderate price points.
- Includes 50 plus seminars and panels led by industry experts. The setting will provide a wonderful chance to understand the latest industry innovations and trends; and also explore business opportunities.
- Includes LIVE Sessions where notable industry experts, influencers, and entrepreneurs’ will speak on fashion’s most timely topics including some of the previously covered sessions. Attendees will have the opportunity to learn about the latest industry trends and innovations; and engage in thought provoking and meaningful conversations. There will also be workshops as well as keynote speeches, DIYs and networking meet-ups.
- Provides the right platform to connect and interact with top industry experts, peers, and influencers, and learn about latest industry developments.
- Provides retailers a platform to purview and shop men’s, women’s, and children’s apparel, footwear, and accessories, and source them.
HIGHLIGHTS
- ‘Inaugural Morning Session’ Speaker, Designer Kenneth Cole at the Grand Lobby which connects Project & Sourcing at MAGIC.
- MAGIC LAS VEGAS at West Hall, showcases Men’s & Women’s – Trends & Young Contemporary Collections.
- Shop the largest collection of apparel and accessories across every category.
- Connect with the industry’s hottest and biggest influencers; and gather useful tidbits on the industry’s latest business and fashion developments and trends.
- Browse the latest young contemporary collections.
- PROJECT LAS VEGAS, Central Hall. Here participants and guests will get to see and discover the latest men’s and women’s modern sportswear collection. As the complete and authoritative men’s and women’s contemporary apparel, footwear, and accessories market event, it will
- Attract industry leaders, innovative brands, media, and domestic and international buyers.
- Have a program titled ‘Create & Cultivate’. The program will provide tips on how to scale business.
- Have a program titled ‘Highsnobiety’. The program will discuss the status of street wear.
- Have ‘Rivet Awards’, honoring the best in denim wear.
- Have Project’s Official Party. It will take place on the second night of the show at CAESARS PALACE’S Omnia Night Club. There will be a live performance by Tyga.
- SOURCING AT MAGIC, South Hall. Here you get to see and discover the best of global resources across the entire supply chain.
- Manufacturers, Suppliers, and Service Providers representing apparel and footwear manufacture, components and materials, textiles, technology solutions, and supply chain, in-person and online from 40 plus countries will come together and discover the finest of the latest industry related products essential to move their business forward.
- Panel discussions on building transparency, future of digital clothing, sustainable alternatives, and more.
- MAGIC LAS VEGAS EDUCATION & EXPERIENCES will be one of the most anticipated highlights that is a must-attend for all guests. Exhibitors and Retailers will
- Get To learn how the entire fashion retail industry works and operates.
- Be provided the tools and resources to hear industry experts and leaders speak about the developments of the every-changing fashion industry and how to thrive in the changing dynamic environment. Some of the major topics include E-Commerce, Business, Marketing, Styling, Sustainability, Tariffs, and more. All of the classes are free.
- Psychic Readings, Custom Embroidery, and Talks with eminent celebrity entertainment reporter Giuliana Rancic.
- Sponsorship Opportunities. To generate awareness and demand for your brand, products, or services within the fashion industry at the event, you can sponsor on-site activity, education session, or experience.
Who is liable to attend the show?
As a fashion trade-only industry event, MAGIC Las Vegas
- Opened to only qualified individuals employed within the Fashion Industry. They get a badge to enter the exhibit hall at the venue.
- Opened to children under the age of 18 on the show floor during show hours only. Before entry, a child authorization form must be completed at registration to receive a badge.
- Not opened to consumers or general public.
- Those entitled to attend the show will need to abide by the following rules.
- Show documentation that proves the status of employment in or connection with the Fashion Industry.
- Prove valid credentials including active E-Commerce Website, Tax Registration showing the business is a valid retailer or wholesaler or distributor or importer/exporter; and recent invoices for the purchase of finished goods. All the credentials are thoroughly reviewed and the final admittance to the show is subject to the Show Management’s approval only.
MAGIC MOBILE APP
To know more, download the 2024 MAGIC Mobile App. It provides information to help
- Plan your time properly at the show.
- Access interactive maps. They help to easily locate brands and find the way around MAGIC and PROJECT Las Vegas.
- Search brand lists by event, categories, and beyond.
- Create a personal agenda. Events and seminars to one’s calendar can be added.
- Get up-to-the-minute details on show specials and notifications direct to your mobile phone.
Registered attendees
- Must make sure their Smartphone’s are properly charged.
- Will get digital codes e-mailed before the shows begin.
- Must scan their code-accessible through e-mail or downloading or signing into the MAGIC Marketplace App for entry.
