In a trade show exhibition, the saying “first impression is the last impression” is rather apt. If you fail to catch people’s eye with your trade show booth, the chances of having a successful trade show are less. Why is that? With so many show booths around, the options are endless, so if something does not impress the attendees they can always move on.
If you have ever been to a trade show you know how aesthetics are important for a show booth to garner a crowd. An eye-catching trade show booth shows that the company has put the effort into creating a memorable experience for the attendees. Moreover, it also indicates a sense of originality and authenticity.
This is why trade show exhibit companies stress choosing the right aesthetics for your trade show set up.
- To Interact with Target Audience
A trade show is an opportunity for your brand to interact with your target customers. Although marketing your show booth is important to attract the right audience, at the trade show, it all comes down to your booth design. If it is not appealing, you won’t be able to interact with your target audience.
Attendees will go to the booth that visually stimulates them. Keep the target audience’s needs and expectations in mind while choosing the graphics, lighting, signage, layout, arrangement of show displays, video walls, etc. This enhances the experience and increases engagement.
- To Build a Brand Image
Trade show events are often niche in nature. Thus, to create your brand image, think of your trade show booth as a window to your brand.
A distinct theme for your show booth sets you apart from your competition as they hyper-focus on one aspect of the brand and highlight it. as a new company or first-time exhibitor, people will recognize you by your trade show booth rather than the brand name.
Thus, take advantage of this. Install the brand logo on the trade show backdrops to familiarize people with the company; have branded stationery; follow a theme and narrative; highlight certain aspects of your show booth.
- To Create a Memorable Experience
While gaining leads at the core of exhibiting in a trade show, creating a memorable experience is equally essential. This is because if the attendees enjoy your show booth when you follow-up after the trade show, there is a high chance of a sale.
Think of your trade show booth like a pop-up store, the better experience you provide, the more likely are they to come back. Similarly, a well-designed booth that follows a theme, includes trade show graphics, lightboxes, living walls, and anything that will help create a good experience will surely make you stand out.
- To Have a Lasting Impact
When people look back at the trade show they attended, they will only recall those show booth that created a lasting impact.
How can you create a lasting impact? Simple, have a customized booth instead of a readymade one, have AV displays instead of simply putting up a booth banner. Since these are not offered by every show booth, they stay in people’s minds.
Moreover, this is not limited to the trade show. Your brand’s social media is a representation of your brand. Adding videos and photos of the event will show your potential and aesthetic appeal to your followers. When the attendees see the posts again, your trade show booth’s impact is reinforced.
- To Promote Products and Services
The reason why companies participate in a trade show is to promote their products and services. However, people do not know about the products and services until they enter your trade show booth. Thus, from the outside, if there is nothing appealing about the trade show set up, people will not be interested in knowing about your products. This is because the booth design indicates the efforts the company has put in promoting its products and services. It also shows how much they value their customers.
We hope this article helped you gain an idea of how aesthetics enhance your trade show booth. With hundreds of show booths competing to stand out, the aesthetics are the first filter that they need to pass in order to catch the attendee’s attention. If your booth design is not enough to attract attendees, it gives the impression that staff and the products won’t be worth the effort either.
Why is that? Because at the end of the day, art attracts people. Thus, an aesthetic show booth will highlight the brand, attract more attendees and help you gain leads.
Tip of the Day: Instead of stringing together fragments of different concepts to design a booth, choose a theme for your trade show set up. This will help you decide on the booth design and marketing strategies, trade show graphics, and much more.