Since the inception of Amazon in 1994, it has grown tremendously, starting from being an ordinary startup to becoming our generation’s juggernaut, Amazon has never failed to disappoint its customers. In a move towards constant up-gradation, Amazon is now building an Operations Center of Excellence to promote innovative ideas about customer fulfillment, transportation, and supply chains.
However, the question for us is, what can trade show booth design companies and exhibitors learn from Amazon?
- Experimenting Is The Key Specially for Trade Show Booth Participation: Marketers go by the rule of 80/20, which means tapping 80% of one’s business prospects from 20% of clientele. Marketers of many firms focus on potential customers more and it’s quite feasible from the perspective of ROI. But do not compromise on the front of innovation in KRAs such as tapping the non-potential part of the market. Go for that trade show you have been delaying for so long! Allot some budget and let experimentation do its part! Try various trade shows with small 10×10 exhibits or 10×20 exhibits and then decide which ones really work for you. Then next time you can invest more resources and if required have a 20×20 exhibit or even a larger one if you expect more footfalls.
- Don’t Follow The Crowd for Your Trade Show Booth Design or Display Ideas: Find your own strength and don’t keep on following the crowd. Taking the example of Amazon, each time the company tried to go on with some copied venture like in auction modeling(eBay) or restaurant delivery (door dash or bite squad), they all went in vain. The same is the case of trade shows, everyone tries to emulate the initiator in turn making him the winner of all. So, allow your business to grow and innovate in special areas. There are so many trade show booth design companies who do some really path breaking booth designs, like container booths or booths with live foliage, so see something unique and if it blends with your brand imagery then invest in it. It will definitely give you the eye-balls and recall that you want via your trade show participation.
- At Exhibition Booths & Events Your Customers Must Be Your Top Priority! Put customers at the center of everything you do, all your dealing must be customer-centric because one thing which will never get outdated is your client’s trust and your goodwill. So, when you make all decisions regarding your trade show participation from your stand booth design, to technology integration, to selection of manpower, to the trade show booth graphics – ensure that you have made them with the viewpoint of the customer and not just your company.
- Think Long-Term When It Comes to Your Trade Shows! When you invest in ATL advertising you do it as a brand building exercise and know that you will not get immediate results. However, when you come to BTL activities like trade shows, you calculate ROI quickly post show. That would not be ideal. Trade shows are one of the best places to build your brand. They are the place where your entire industry is present and hence long term participation in large trade shows is one of the best ways of launching new products and building brands. So think long term when it comes to your trade show participation.
We are living in a dynamic environment in which technology is changing at a pace never imagined before. So, how does one really impress in such a competitive environment? Look for customer satisfaction and needs, because this is one thing which will never change. We need to embrace change but retain old values. If we go by and look at Amazon’s prospects they did the same and from ages have focused upon low prices, customer demand, and fast turnaround. Turn your trade show around and be customer-centric. It’s time for you to take the leap and focus upon experiments, innovation, and your customers’ needs but retaining your ethics and values.
If you have any queries regarding trade show booth designs, technology ideas at trade shows or even trade show booth graphics then do get in touch with our team of experts for a free consultation.