Virtual Trade Show Exhibits
Virtual Trade Show Exhibits | Creative Virtual Trade Show Exhibits | Trade Show Exhibits
Whether you are an exhibitor or a professional attending trade show events, since the pandemic, you must have heard of virtual trade shows and virtual trade show exhibits popping up every now and then, some invited even in your inbox.
However, there is one question that lingers in the mind. Given that trade show events are a physical gathering of companies, brands, exhibit systems, and attendees of the industry to market and network, how do virtual trade show booth displays meet the standard and expectations?
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Here is a comprehensive guide on virtual trade show exhibits and how they work.
What Are Virtual Trade Show Exhibits?
As the name suggests, virtual trade show exhibits are trade show stands that companies organize for a virtual trade show. In such a scenario, at the event, there might either be a trade show booth setup with only the booth staff guiding the audience virtually or the companies might conduct the complete event virtually.
In simple terms, the “booth” might be created virtually or a webpage of sorts is created as an alternative for the attendees to browse through and interact with others and the host.
Why Have They Gained Popularity?
While virtual trade shows aren’t a new concept, they were less frequent. However, with the pandemic taking over the world and putting a halt to all public gatherings, trade shows were forced to stop.
Nonetheless, trade show organizers turned to the digital space and started organizing virtual trade shows where exhibitors could either create virtual trade show exhibits or a physical one with a limited number of people.
Since trade show events are considered one of the best and oldest physical marketing and networking platforms, companies hopped on the bandwagon and participated in virtual trade show events.
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To help you understand virtual trade show exhibits’ work and exhibit better, here are is a simple guide for the same.
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1. Have a Registration Process
Just like a physical trade show event, it’s best to have a registration process as it allows you to keep track of who will attend the event and help you organize your booth display into sessions rather than simply having all of them in one session. The latter might cause many communication problems and might even crash the system.
2. Send Out Personalized Invites
Since as an exhibitor, you won’t be seeing the attendees face-to-face, you must ensure them that you want them to attend. Before the event, make sure to send out personalized emails to the attendees and people you especially want to be present at the trade show exhibit.
In doing so, not only are you adding a personal touch, but are also make the attendees feel their presence will be much appreciated and valued.
3. Have a Digital Catalog
Whether you give the attendees a virtual tour of the stand booth or have a website for the attendees to visit, it’s important to have a digital catalog that allows the attendees to browse through your trade show display product and services collection.
Make sure to include product images, prices, variations of any sort, product and service descriptions, reviews, and so on. The attendees must be able to access and see for themselves what you have to offer.
4. Host Interactive Sessions
Just like a physical trade show booth setup you need to interact with your attendees. For that, you will need to conduct interactive sessions like games, quizzes, Q&A sessions, discussion panels, and so on.
To put it simply, you can’t just rely on your booth display to get leads and turn them into customers. You need to interact with them so that they can understand your brand and your products and services better.
4. Have a Follow-up Plan
People have busy schedules, after attending numerous trade shows and interacting with several brands and trade show stands, they are bound to forget your brand. So to ensure that the attendees remember you and your stand booth, you need to follow up with them to turn the leads into customers.
Begin by sending an email asking for a review of the event and follow up with them there onwards. However, make sure to give them time before following up and don’t bombard them with messages.
We hope this article helped you gain insight into virtual trade show exhibits and how they work.
With the digital space becoming the norm, trade shows have also moved here and have become even more popular. Not only can people from around the world attend the show in the comfort of their homes, but companies also spend relatively lesser than for a physical show booth.
Tip of the Day: We suggest you do a practice test of the exhibit and your whole itinerary before the day of the event. This will help you identify any connection issues and any other exhibiting problems that need to be addressed.
If you need assistance in building cool trade show booths for an upcoming trade show event, look no further. At Exhibit Rentals, our team of dedicated professionals have a decade’s worth of experience and will be happy to help you out. Contact us today for more details.