Let the show go on (Virtually): Reimagining trade show
booths post Covid-19

1. The Virtual Tour:  With many places still closed and physical constraints still present, 2. Virtual reality trade show booths allow you to get people into your place, business, and conversation lounge.

2. A visual journey blended with a cutting-edge virtual demo: Traditionally, product demos were limited to physical presence of the product or showcasing them on electronic mediums using a simple format. But virtual reality trade show booths have changed the game.

Imagine a customized and highly innovative environment where you could immerse your audience completely in what you do, in what your product has the power to do? Such is the power of VR, that can transport users to all sorts of settings, showcasing all kinds of products. Because, not every industry can tow around a product sample to show-off due to the logistical nightmare. Virtual demos, 360 degree experiences, highly realistic 3D renderings interacting with the user’s surroundings creates a surrealistic experience beyond imagination.

3. Customization to achieve Customer Satisfaction

The way to stand out is to focus on the customer rather than focusing on the competition. Because, if you are competitor-focused, you look out for what the competitor is doing. Being customer-focused allows you to be more pioneering. Virtual Reality focuses on the individual and on their specific experience where they get the power to customize virtual exhibits in a way unique to them.

4. Maximize Space, Minimize Cost

VR gives you the power to bring your entire showroom into your  trade show booth design, giving you limitless square footage.  It also gives power to the visitors to get up-close, personal and interactive with your brand, a chance for them to even try the products themselves. This directly leaves an impact on building trust with the customer, increasing their chance of making an investment or building a relationship with the brand on the spot.

5. Story that leaves an impact

Virtual Reality Trade Show Booths are not just about technology and innovation. It has the ability to build an emotional connection, take the visitor on a journey. This plays a significant role when brands are striving to explain their products or services. Impactful, storytelling experiences like these are the ones that the customers remember and take back with them. The aim is to create memories for every visitor at the booth.

6. Gamify to Amplify

When you have fun then you’re more interested in learning, because fun is just another word for learning. An approach that keeps things interesting and facilitates networking where the audience is automatically attracted towards joining the league. It also gives a platform to raise rewards and surprise the audience, directly driving them to the exhibition booth setup, albeit virtual.