Virtual Reality Trade Show

STAND OUT AT YOUR NEXT TRADE SHOW WITH VIRTUAL REALITY TRADE SHOW BOOTHS

Modern trade shows are increasingly getting crawled with an endless array of trade show booths showcasing their wares adopting gimmickry ways. The glare of the lighting can be harsh and the noise within the trade show hall can be overwhelming. Amidst the bustle and din of the proceedings, most attendees tend to lose sight of what the last booth seen was promoting or which booth they’re standing in.

As an exhibitor a feeling of impending doom can set in that can be unnerving. To guarantee you’re obtaining maximum ROI from your time spent on the trade show floor and money splurged on booth space, it makes sense to figure out how to ensure your booth is the one being talked about at the trade show.

This is where Virtual Reality Trade Show Booths come in.

They are a blessing in disguise for your business to get the exposure it looks for at the trade show and come in contact with prospective customers.

When the prospect walks into your VR booth, make him feel at home in a comfortable chair and fitted with a VR headset. Instantly, the prospect gets transported into a whole new world, experiencing your new product and getting to know its value in a first-person simulation. The outcome of this virtual experience can be hugely transformative and persuasive.

Working with a professional trade show booth company herein is advisable. This will help to create brand-relevant engagements and fuel greater brand-to-consumer connections.

HOW DOES THIS HELP?

92 percent attendees visit trade shows to see what new is on display at the show while 51 percent visit with the intention of buying products/services on display at the show.

81 percent attendees visiting trade shows have enormous buying power. Now, imagine when you tap into the buying capacity of this category of attendees, how many brand-relevant engagements you can drive for meaningful brand-to-consumer connections, paving the way later for a good sales opportunity that if capitalized upon smartly can maximize your investment.

Virtual reality trade show booth experience facilitates interactive product demonstration and adds an element of unusual excitement, making a visit to it a must for the audience at the show. Interactions encourage interested buyers to explore and engage your products, learn about what your brand stands for, and visualize what benefits your products/services can offer them.

SIGNIFICANT VALUE AND ITS IMPLICATIONS

Trade show booths have enormous significance. This should be capitalized upon to leverage maximum benefits. Just getting it designed to look perfect does not count for much. Instead, getting it designed to interact with and engage your audience is critical. Use VR to get the audience to cherish the experience and know your brand.

VR’s ability to attract the audience’s attention and build buzz makes it a unique asset. It is this aspect that has made it a key element in the latest marketing trend that’s making waves – experiential marketing.

Virtual Reality Trade Show Booths deliver enriching immersive experience. By engaging the attendees’ meaningfully, they get them to make an informed decision on purchase and provide immediate feedback about your product or service.

There are many ways to infuse Virtual Reality into your trade show booth. Among the lot, using it to incorporate physical elements within, and games in VR Trade Show Booths, are the most popular.

HOW IS IT DONE?

Using Virtual Reality within or in the trade show booth is a surefire way to draw in the audience at the event. It is best used in trade show booths when you’re looking to

• Introduce a new product or service to the market through a trade show. This allows existing and prospective customers to virtually use it (product or service) and find out all about its features.
• Provide uses and views of products in real-life settings; OR demonstrate a product on what is it about, what its merits are, and how it can benefit the consumer and offer them quality value. OR offer a visualization of the inner workings of a product or process not visible to the naked eye
• Demonstrate the benefits of a service in first-person stimulation.
• Convey the story of your brand to the audience. That is, how your company began its journey and when, what is it known for, and what makes it a good choice.
• Give an off-site tour of a manufacturing plant or facility or any other destination connected with or relevant to your brand to the audience. 
• Introduce staff or service crew not in attendance.

HOW TO GUARANTEE THE SUCCESS OF VR BOOTH EXPERIENCE?

The use of Virtual Reality to complement trade show booths indeed brings along with it ample quality benefits. At the same time, it has its downsides as well.

• Virtual Reality is only a medium of interaction and not the source of interaction. To make the interaction process meaningful and beneficial, it is important to
• Keep the VR experience short, simple, and engaging. This helps to get across the intended message to the audience without losing the user’s interest.
• Avoid at all costs, the use of VR excessively as they only end up making the whole VR experience tiresome and monotonous. Worse still, they can cause viewers’ to experience what’s called ‘Motion Sickness’ or ‘Nausea’.
• Avoid at all costs, a VR experience that is flashy. Such experiences lack the substance to have an impact and make an impression.

Hiring the expertise of a professional trade show booth company is highly recommended. You stand to benefit from

VR trade show booth driven by a new generation of VR products that produce stunning immersive environments and help position your brand as a pioneer in the use of cutting-edge technology.

Delivering a truly immersive and enriching VR experience. This ensures your brand stands out from the rest on the trade show floor, generates qualified leads and converts them into customers, and finally, builds meaningful relationships that generate quality business.

Much has been said about how a VR trade show booth can set apart a brand from the rest and how it can attract huge crowds at the event.

That’s true.

You can also make maximum use of it to

1. BRAND YOUR IMAGE FOR MAXIMUM EFFECT

There are many ways you can use it to brand your image for maximum effect.

• You can align your brand for an unforgettable visitor-experience. Like for instance,
• Customizing or branding or localizing content that puts your logo in front and center in the virtual reality experience.
• Offering unique VR-branded giveaways.
• Providing VR headset branding, or offering a customized branded 360 VR videos and experiences. They ensure your logo is in front and center throughout the event, present in all pictures and videos when attendees capture the backdrop of your VR trade show booth.

Hiring the services of a professional trade show booth company is highly recommended. This will give you access to the latest and highest-end VR equipment and leverage skills that experiment with different ways to deliver an unforgettable experience to the audience in your trade show booth. This in turn will help to position your brand in the forefront of advanced technology use, and link your brand to the unforgettable experience, and help generate greater brand awareness.

2. SOAK & EDUCATE THE AUDIENCE WITH VR EXPERIENCE

The power of Virtual Reality is not limited to just immersing the audience in your brand or offerings. You can use it to educate and enlighten them about your brand and offerings in an entertaining way. Like for example, what your brand is all about and what it can offer to deliver value for their money.

The moment attendees enter the trade show venue space, they are usually peppered with sales promotion pitches from all sides. This can confuse them and put them in an awkward position. With a creative VR marketing experience, you can avoid such a situation and ensure the attendees will never forget your brand.

When you allow them to get up-close and intimate with your products, you will be in a better position to speak about your product’s value and benefits and at the same time, be successful in stimulating their five senses, sight, smell, sound, taste, and touch, and providing an exciting virtual experience in a unique, immersive way that they will cherish for a long time.

This is what the world leading restaurant chain – McDonald’s did at one of the trade shows in the year 2016. Its Sweden branch converted its Happy Meal Box into a VR headset called ‘Happy Goggles’ to deliver a memorable VR experience to clients below 12 years of age.

Similar in many ways to Google Cardboard, customers could fold up the Happy Meal Box into a makeshift VR headset. On buying a meal, customers got a VR headset with an interactive, virtual alpine skiing game capable of being linked-up with their Smartphone, and two plastic lenses that they could pop into the new headset’s front part. End result was customers could fold the headset along the lines and assemble Happy Meal Box.

3. HARNESS LEAD-GENERATION & NETWORKING OPPORTUNITIES

At a trade show, thousands of attendees will walk by your booth throughout the day. Like your booth, there will be several others vying to catch their attention. Instead of stopping by at every booth, they get drawn to those booths that catch their attention the most.

Incorporating VR into your booth and synergizing it with marketing will draw the attendees in with relative ease. Additionally, they will inject new vigor into your brand and pitchfork it into the limelight. This way you can give your audience something to cherish and remember your brand. And unearth the best of lead-generation and networking opportunities.

A good way to do it is to use your VR trade show booth as a sales conversion tool in a fun, immersive way. When each attendee approaches your VR trade show booth, communicate your sales pitch quickly in a manner that positively impacts the attendee. This will draw the attendee into the VR experience giving the chance to your booth staff to facilitate an introduction and initiate a sales conversation.

When you pair a large flat-screen TV with your VR booth, the audience at the show will get to see what’s happening within the VR experience. This will get more attendees to your booth and encourage some of them to take pictures and videos that they will only be too glad to share on their social media channels.

Another productive way to gather lead information is a badge-scanner. This involves scanning the attendees to gain access to a virtual reality experience.

4. OFFER CUSTOMIZABLE GAME EXPERIENCES

Personalized gaming of late has become a hot flavor at trade shows, an integral part of Virtual Reality trade show booths. Participants in the game enjoy tailored experiences catering to their playing styles and preferences, all driven by AI (Artificial Intelligence).

By providing personalized gaming experiences, you can gather valuable insights into participant players’ behavior; and learn about their preferences, choices, and interactions. The gathered insights can be used to fine-tune the game’s specifics in line with the event or industry theme and ensure a more immersive and enjoyable VR gaming experience.