The banner for trade show events is the original marketing tool, the veterans of the marketing game that help a trade show booth reach its true potential. Imagine a trade show floor without any exhibit banners. All you’ll get is a boring event without any visual stimulation or treat.
This is a fact that all exhibitors are aware of. So, they need to get every detail right when it comes to their booth banner. This even applies to the fabric that is being used in the banners, and in this, the two biggies are fabric and vinyl. But, which one to choose? Let’s take a look.
- Vinyl Banners
If your trade show booth setup is outside, then vinyl banners are your best option, as they’re the perfect fit for outdoor displays. This kind of booth banner is super easy to clean with mild detergents and soaps. But, make sure you don’t use harsh ones, as those will destroy the gloss of vinyl. Unlike fabric banners, these require special care when it comes to storage. You cannot just fold them and dump them into some box, as that will form creases and destroy the look. This will not be a good look for your booth display. Instead, you’ll have to roll them up and store them in a tube container or tie it with ropes.
- Fabric Banners
For centuries, fabric banners have been used as the standard trade show display banner, and that continues today as well. These are flexible, portable, lightweight, and can be stored quite easily by folding if you want to travel with them. Though these exhibit banners are easy to use and carry, they do require special treatment when you clean them. If you add too much water, then stains can spread and spoil your banners. Once the cleaning is done, let the fabric dry completely and then put it into storage.
Many trade show companies consider the fabric, especially tension fabric, to be the best option for trade show banners. The major reason behind this is the ability of the fabric to create a luxurious, high-end looking banner for almost any booth.
Although the fabric of the banner may not seem like a big deal, it can help enhance the trade show booth design. Keep these in mind if you have to travel for extended periods and choose wisely. Moreover, certain photos and fonts suit better on certain fabrics. So, you must make sure that the fabric is durable and makes the design pop out.