A trade show is a hub of clients, customers, companies, and prospective deals. How can you stand out from the clutter of exhibitors and attract all of these? Choosing the right kind of trade show booth design that will get the attention of your target audience.
Many companies make the mistake of not investing enough time in choosing the right booth. This is something you must avoid to have a successful exhibition. Plan your budget, choose your staff, hire a designer, and execute your marketing strategy. These are all essential to creating the best exhibition booth to showcase your products and catch people’s attention
While there are a plethora of decisions you have to consider, let’s make choosing a nice booth an easier one. Here are the kinds of trade show booth that you can choose from:
- Pop-Up Trade Show Booths
One of the most popular choices is the pop-up trade show booths. It consists of collapsible panels that literally “pop-up” to display your products. These make a great choice as they’re lightweight and portable, thus, you can set them up beforehand. These are a great choice if you have to set up the booth at various events.
- Portable Booths
If you have a small budget, the portable booths are perfect for you. They too pop-up while assembling but are more practical and affordable. The portable trade show booth does not fall short when it comes to displaying either, similar to its pop-up counterpart.
- Tension Fabric Display Booths
As the name itself suggests, these are the type of show booth that has a tension fabric material between two poles. These are perfect for not only showing your graphics powerfully but for numerous add-ons like shelves and lightings as well. Moreover, they are environment-friendly.
- Island Booths
These booth designs can be accessed from multiple ways due to an open floor plan. It’s a 20×20 trade show booth, which might make packing and assembling difficult. Nonetheless, they are more engaging and attractive, which is a big bonus.
- Outdoor Booths
Outdoor booths are for when the exhibition is being held outdoors. This brings on some challenging instances, such as bad weather, higher budgets, etc. This is why you must choose an appropriate booth. Usually, outdoor flags, outdoor banners, and tents are the way to go.
- Multimedia Displays
These are the modern and stylish options for a trade show booth. Through a multimedia presentation and eye catching graphics, you can highlight your brand and its products. But keep in mind, they do bear higher costs. However, investing in these will result in higher profits.
These are the different types of booth designs that you can choose from. Remember to plan your budget as the cost of each of these vary. Make sure the booth is big enough for people to walk around and showcases your products properly.