Social media has become a part of our daily lives. Brands use this platform to gain a wider audience and potential customers. From posting about your brand to promoting your trade show exhibit, we all love to let others know about “what’s happening” through social media. Social media is a platform that keeps us connected on a professional and personal front. Social media has given brands a means to market and promote their brand to widen the outreach. Thus, using social media for your next trade show exhibition booth in a correct way can prove to be highly effective for your company and this may lead you to have a successful trade show experience.
Here is a quick and simple guide to using social media to promote your next trade show booth effectively:
- Create Your Accounts on Social Media Platforms
The first and foremost thing you need to do is create an account for the trade show booth. Create your account in all the known social media accounts such as Facebook, Twitter, Instagram, and Linkedin. Through these, you can create your own fan and customer base that follow your brand so that they can know about their favorite brand’s participation and all the recent updates.
- Promote Your Trade Show Participation via Social Platforms
When you are participating in a trade show let your followers know about it. Ask them to come and visit your booth. A good way to do this is to follow the theme of the booth design. You can post the photos of your booth banner. This would familiarize the attendees with your brand’s trade show display banner while at the exhibition. These small engaging ways revive their trust in your brand. If possible send some of them personal invitations. You might think of these things as unnecessary but the customers always like that extra personal touch and you may never know if they turn up for the event.
- Use Dynamic Content Like Videos, GIFs and Infographics
It’s human psychology that we like to watch something more than we want to read. Maybe a video about the trade show booth display can be more impactful than a post of 300 words. You can upload videos about your brands, your recent doings on Youtube, and share them through it. Before the event, you can post a video, an exclusive teaser of sorts of the trade show display product, booth design, etc. Having the thumbnail of the video as the trade show booth banner design or use the trade show graphics will familiarize the audience with the brand. In this way, people are likely to increase your brand engagement.
- Create an Online Event
Events have this amazing capability of bringing together people. Before the trade show exhibit, create an event on your Facebook page and send invitations to your followers for the same. Make sure the clock on the attending button is on so that they remain updated about the upcoming trade show and don’t miss them. Posting a picture of the booth banner will again reinforce the event in their minds.
These tips will surely help you increase your brand’s audience to a larger amount of people. In this way, your brand will gain popularity and a wider audience. Thus, it is likely to draw a lot of attraction on the day of the exhibition.