There are various reasons why attendees come to your trade booth and that’s why based on their motive they can be divided into various categories. Just as no two booth design is the same, neither are the attendees at you trade show counters. Dealing with various kinds of trade show attendees also requires different techniques.
Here is the type of trade show attendees and how to deal with them:
- The Typical Attendee
The typical attendee is the average attendee who makes up the largest percentage of trade show attendees. They stick to their agenda and will very seldom visit other booths. To attract this type of attendee, go for a larger sized booth (eg., 20×20 trade show booth) or those which can be accessed from all four sides. A custom trade show booth is also known to attract attendees due to its unique design.
- The Enthusiastic Attendee
Just as the name suggests, these type of attendees is way more excited than an average attendee. They tend to visit thrice the number of trade booth than an average attendee. Attracting this type of attendee will require you to have a bigger trade show booth where lots are going on. A customized booth is even better. Having the trade show display products at the front is bound to catch their eye.
- The Brand Buyer
These types of buyers look for certain brands and only visit those booths. The trade booth usually belongs to a big brand. To attract these types of attendees you have to have a larger booth to a buzz around the trade show. Additionally, make sure the exhibit is well lit. An eye-catching booth banner or a picturesque trade show booth backdrop also make heads turn.
- The Newcomers
The final type of attendee is newcomers. These attendees are new to the trade show environment and reflect nearly a tenth of all trade show attendees. To grab the interest of the newcomers, feature a diverse array of products and services at your booth. Make sure the trade show shelf display is well-lit and easily accessible. You can also guide them into the exhibit and go into detail about each product.
What it takes to grab the attention of the visitors is being unique and staying true to your brand values. Also, make sure your team is polite and friendly with the attendees. Do not leave their questions unanswered or ignore them. Doing so can harm your brand’s image. Remember, each attendee is a potential customer who can increase your sales.