Types of Outdoor Exhibits
Here is a list of 5 outdoor exhibits that your brand can use in the next outdoor trade show.
A lot of people, on hearing the word “trade show” assume that it occurs inside a venue specifically built for it. Often, they forget that outdoor trade shows exist. Moreover, how many different types are available.
But what exactly is an outdoor exhibit? Well, it is just a trade show exhibit for outdoor events. While the dimensions of the booth might be the same, such as a 10×10 booth or a 20×20 trade show booth, the types of trade show stands differ from the ones found indoors.
So is there any difference in the type of exhibits in an outdoor event? Absolutely! Unlike indoor events, the floor plan, layout, power outlets, and much more vary. This is why there is a completely different set of exhibits for such events.
Here is a list of 5 outdoor exhibits that your brand can use in the next outdoor trade show.
- Container Exhibits
As the name suggests, the trade booth is built using a container, more specifically, an industrial steel shipping container. Since the exhibit is a container in the literal sense, it allows you to store all your trade show elements inside it. Moreover, the container is portable and can be set up anywhere.
Being a huge rectangular box, these exhibits also come with extra space that can be customized for branding. The big size also comes in hand to set up a food and beverages counter.
Usually, the layout of such exhibits is an open one as it can be accessed from two sides, thereby not feeling too cramped and crowded. Thus, this type of exhibit stand is popularly used by the food and drinks companies wherein you need to give demonstrations and cook food and make drinks.
- Mobile Exhibits
True to their name, these exhibits are mobile, i.e., portable. This is quite literally a booth on wheels as the exhibit is attached to a vehicle that you can drive around. However, do not confuse these with portable exhibits. While both are portable, the former is attached to a vehicle and the latter is dismantled and moved.
These exhibits are perfect if you are attending multiple trade shows and don’t want to go through the hassle of unpacking and setting up the stand booth each time.
Another advantage of mobile exhibits is that they can be as elaborate as you want. In other words, depending on your budget, these exhibits can be big or small. Thus, you can customize and brand the booth according to your preferences.
- Custom Trade Show Exhibit
As the name suggests, these trade show stands can be customized according to your budget and preference. From the booth design to the banners to the display walls, you can create a booth that fits your budget.
Flexibility is the biggest advantage in such an exhibit compared to readymade models. This means if you don’t like an element or certain design to can change it.
- Portable Exhibits
These are a rather popular choice of many companies given that it is, well, portable! Thus, portable exhibits are perfect for an outdoor trade show.
These exhibits are also very versatile as they need to be designed to fit the trade show floor layout. So, one is expected to make a few changes if they are exhibiting in more than one trade show.
You will find that a decent amount of these portable exhibits are made on a component-based structure that can be changed as and when required. Thus, making them outdoor-friendly. For instance, you might need to attach some shades at the trade show booth’s rear during summer, or a heating system during winter. Or, you simply find a better banner design that you want to change after one trade show.
- Permanent Outdoor Installations
Although these are usually found in indoor spaces, like office lobbies, briefing rooms in corporate buildings, and so on, they are also found outdoor. However, as the name suggests, these are permanent, so exhibitors usually avoid such installations.
However, can be used by the trade show organizers for branding purposes if the venue remains the same every year. This can be a great way to provide a resting spot for trade show staff outside an indoor event.
We hope this article will help you choose your outdoor exhibit for the upcoming trade show. Different trade show events bring different venues and locations. One big challenge companies face while planning the trade show setup is choosing the right kind of show booth. This is especially the case for outdoor exhibitions wherein there are other things added to designing and choosing a booth.
Tip of the Day: Before registering for a trade show, see where the venue is and the climate in that area. Many times, it may happen that you might face extreme weather conditions or the layout of the trade show doesn’t match your trade booth.
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How Your Trade show Booth Design Can Benefit
Marketing is all about getting noticed. If you make a great television commercial or give out a full page print ad or even put up a huge digital hoarding at the Times Sqaure – you know your purpose is to get noticed and get remembered in the minds of your audiences.
While ATL marketing is extremely expensive due to the cost of media buying, your BTL strategy can be economical, measurable and result oriented. You would agree that a well designed and eye-catching custom trade booth can make all the difference, particularly if you are looking to make an impression on a precise community or industry and extend the word about the services you offer. Let’s take a glimpse at some of the benefits a trade show booth design can offer to your business.
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1. Engage with your target market at your trade show.
Trade shows are a great opportunity to interact with potential clients and consumers who are actively engrossed in the goods or services your business provides. Most trade shows usually see thousands of visitors who are all congregating in one place to learn more about a specific industry and what are the new trends and opportunities it offers. There are many possibilities to develop a business in today’s market, but few offer a chance to engage with your ideal customer the way a correct trade show booth design does. Your booth can attract your audience towards it and the experience that you build around it can ensure that once inside your guest spends maximum time interacting with you and your exhibits.
2. Meet potential customers face to face at your exhibition booth
Marketing just isn’t as intimate as it once was. Online ads and digital marketing are a large aspect of your advertising budget, but these ways just can’t replace the trust and goodwill your business can possibly build by meeting with people face to face. One of the best places to meet people is at your trade show booth. So when you design your booth keep in mind to keep a lot of open spaces with comfortable seating for business interactions. It’s ideal to have a food and beverage counter, this ensures that you cater well to the people that matter most to your business – your customers.
Fun Fact: Did you know that over 60% of exhibitors put up a trade show booth as they feel that this is the only place that they can meet maximum old and new customers within a span of 3-4 days.
3. Build Your Business Network and Industry Knowledge at Exhibition Seminars
You may set up a small 10×10 exhibit or 10×20 exhibit at an upcoming trade fair, but it is an excellent opportunity to create partnerships and network with the contemporaries in your industry. It also gives you access to business seminars where you can cross brand promotions with companies that offer allied services that you can bundle up to the benefits of your customers. Trade shows reveal the pulse of the industry. By meeting industry experts and networking with them you will get a general feel of what is working in the market and also what the market is collectively working towards. Then you can see if your products and marketing is in line with the trends or is ahead of them.
4. Observe your competition and what they did right with their exhibition booth design
When it comes to direct competitors, it can be fruitful to simply observe how they are giving expression to their brands via their booth design. If a particular booth is popular, try and decipher what they are doing that is a crowd puller? Is it a way their team is, or exhibition booth design is, or is it their branding, or something else. Issues such as pricing, loyalty offers, and overall sales or branding strategies should also be taken note of.
Fun Fact: Many industries that have product displays incorporated into their booth specifically attend exhibitions to see what their competitors are doing and how their products look, feel and operate. This is especially true for industries like building materials, automobiles, white goods, stationery and food.
Trade shows have been an essential part of marketing businesses across various industries for many years. While digital marketing approaches such as social media and paid online ads have radically altered the advertising landscape in recent years, partaking in a trade show with your own booth can still be very valuable for your business. Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of sending employees, and the cost of building the correct trade show booth design are all costs you’re going to want to reflect upon. Ultimately, though, the potential return on your investment can diminish these costs if you properly organize and generate high-quality leads that convert to sales for your company.