In this constantly evolving era, it’s an amazing feeling to see women excelling in various fields be it exhibit design to marketing and sales. Yet, despite even in this modern time, their talents and accomplishments, it’s saddening to witness that women are still facing obstacles and derogatory remarks that hinder their progress and prevent them from reaching their full potential. It’s true that the trade show industry has always been considered as male-dominating industry, but not any more. Women now with their strong opinions and talents are making remarkable changes in this industry and breaking the glass ceiling.
Now, many of you might ask, what exactly is “glass ceiling”? The concept glass ceiling refers to the invisible nature or the factors of the barriers preventing women from reaching higher or leadership positions. But in spite of this it’s a proud feeling to know that there are women out there who have broken this ceiling and achieved remarkable success in the trade show industry.
These women are not just exceptions to rule, they are instead pioneers who have inspired and cleared the path for other women to follow. It’s so inspiring to see that these women possess some unique traits and qualities that have empowered them to overcome societal challenges, break stereotypes and achieve what they deserve.
This article here delves into the characteristics and traits that define successful women in trade shows. The aim of this article is to throw light on what unique quality this woman possesses that sets these women apart, we hope to inspire and empower other women as well to follow in their footsteps. Read this article carefully as it will surely provide valuable lessons and inspire you, so that you can shatter your own glass ceiling and achieve your dreams.
Why is it so important to break this glass ceiling?
There is no lie that women have always faced stereotypes and inequality be it at society, institute or workplace. It’s high time, shattering the glass ceiling is essential, especially in this modern era, for creating an inclusive, equitable and better society, particularly in industries like trade shows where women over the years have always been considered less or underrepresented. Breaking this invisible cage is the only way women can have access to greater opportunities, resources, and support, to achieve their dreams and goals. This empowers them to bring unique opinions and approaches to the table, driving innovation and progress.
When one dares to free herself from these invisible chains it inspires others as well as future generations of women to pursue their goals and dreams, creating a ripple effect of empowerment and change. This action also challenges existing gender stereotypes and biases that prevent the progress and growth of women, encouraging a culture that is inclusive and values diversity and equality in a broader way.In the trade show industry, breaking the glass ceiling means acknowledging, appreciating, creating opportunities and celebrating the achievements of women.
Just because women are facing troubles and obstacles due to the glass ceiling doesn’t mean it’s a women issue, it’s a human issue. Even male members of the society should work towards breaking the glass ceiling by creating a more fair society where everyone in spite of their gender and background has equal opportunities to achieve what they have always dreamed. So take the initiative and work together to shatter the glass ceiling, to build a brighter and fair future for all.
The winning formula; key traits of successful women in trade shows
Trade show industry is continuously changing with time, and despite the glass ceiling i.e invisible chains and barriers some women have made an incredible mark on this industry. They are not different; they possess certain strong traits ( people’s characteristics, patterns of thoughts, feelings, and behaviors) that encourage them to make a strong move by shattering this glass ceiling.
1. Confidence and Self-Belief
You’ll observe that successful women in trade shows radiate confidence and self-belief. They have this amazing ability, they trust their gut feelings and Instinct, are not afraid to take risks, and to speak their opinions without any filter. This confidence and self-belief often inspires others as well to believe in themselves and their dreams.
2. Resilience and Adaptability
Trade shows are one of the industries where everyday new trends and changes take place, can be unpredictable, and things may not always go as planned. Successful women in this industry are resilient and adaptable, able to think on their own without being influenced and take immediate action when necessary. They do get discouraged by setbacks but instead turn them as opportunities to learn and grow.
3. Creativity and Innovation
Women in trade shows are often known for their creative approach when it comes to exhibit design, marketing, and sales. They don’t follow others, instead come up with something outside the box, innovative solutions, and experiment with new things.
4. Strong Networking Skills
Building authentic relationships and networking are crucial aspects of the trade show industry. Successful women are not afraid when it comes to approaching, building strong connections and nurturing good relationships with colleagues, clients, and partners.
5. Strategic Thinking
Thinking critically and strategically is a requirement of the trade show industry. Women in trade shows are strategic thinkers who bring some amazing ideas to the table when it comes to setting goals, developing appropriate plans, and executing them effectively.They understand the depth and understand how their approach can fit into the larger strategy. Many strategic approaches laid by women are still being used in this industry by other peoples.
6. Effective Communication
Communication is key for every industry. Women earlier faced inequality, they were prevented from communicating and sharing opinions. Until some women possessing effective communication skills dared to articulate their vision, negotiate with ease, and build trust with their audience.
7. Emotional Intelligence
Successful women in trade shows always show high emotional intelligence, which gives them strength to understand and manage their own emotions as well as of others in certain situations. They are empathetic in nature, have the ability to nurture strong relationships, and create a positive and energetic work environment.
8. Passion and Drive
Successful women in trade shows have this amazing dedication and passion about their work and responsibility and have a strong will to succeed. They are motivated by their goals and are willing to put everything and work hard to achieve them.
9. Flexibility and Versatility
As stated earlier, trade shows industry can be unpredictable, and successful women are flexible and versatile. They have the ability to adjust and adapt to changing circumstances and environments, prioritize tasks as per their depth, and manage multiple projects simultaneously.
10. Mentorship and Support
Successful women in trade shows understand the significance of mentorship and supporting others. They are all willing and ready to share their valuable knowledge and experience with others, mentor those who have just started and need guidance, and support their colleagues in their endeavors.
Some real life examples of women who have made their mark in trade shows
Some women despite society’s claims and one sided rules dared and made a significant impact on trade shows industry. The power moves made by these women’s has inspired others also to break the chains and follow their dreams.
1. Mary Kay Ash
She is the founder of well renowned Mary Kay Cosmetics, she made a drastic change in the direct sales industry with her unique and innovative approach to marketing and branding.
2. Debbie Evans
Being the President of Diamond Exhibits, she has been known for her great leadership skills and innovation tactics she has brought in exhibit design and marketing.
3. Carol Miller
She is the founder of Marketing Direction and has been a pioneer in the trade show industry, helping other companies also to develop effective marketing strategies.
4. Donna Lozar
Along with being President of Lozar Consulting, she has also been a leader in the trade show industry for over 25 years now, helping and guiding companies as to how to improve their exhibit programs.
5. Kathy Johnson
As a Founder of Johnson Exhibitor Services, she has been a trailblazer of the exhibit industry for years, providing updated and innovative solutions for exhibitors.
6. Susan Cain
She is an amazing author and speaker and has been a leading voice on the power of introverts in the trade show industry.
7. Kristin Clarke
The talented President of Clarke Expo, she has been a leader for years now of exhibit industry, providing and coming up with innovative solutions for exhibitors.
8. Lisa Haupt
This amazing women is the founder of Haupt Exhibitor Services, she also has been a trailblazer in the exhibit industry, and keeps providing innovative solutions for exhibitors.
In conclusion, it’s high time and everyone despite their gender and background should make an effort towards shattering this invisible chains that have prevented women’s from achieving their dreams and should celebrate and acknowledge their contributions in trade show industry.
