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In today’s digital age, it’s no surprise that many businesses are considering going completely digital with their trade show exhibits. But is this the right move for your business? What Does It Mean to Go Digital? If you know anything about trade show s exhibit or even participating in one, you would have seen companies going completely digital with their trade show exhibit. Not only do they switch paper stationery with electronics, but even the booth design has also come digital element incorporated in it. So what is digitalization? And what does it mean for a company to go digital with their trade show exhibit booth setup? The answer is rather simple. When we say a company has digitalized their stand booth we mean that they have swapped their booth elements with technology. This includes using laptops, kiosks, tablets to collect attendee information, using video walls instead of banners, charging stations, and much more. The idea is to create a trade show display design and other elements that rely completely on technology.

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Should You Go Completely Digital with Your Trade Show Exhibit?

Why Are Exhibitors Shifting to Digitalization?

Since the inception of trade shows in 1851, the concept has evolved and become a full-fledged industry on its own. And as the centuries have progressed, there has been some change that reflects the exhibit systems of their time and shows that the exhibitor is updated with the latest trends.

So, today, having technology in your trade show exhibit is something that will make you seem like you’re up-to-date with the latest trends.

Moreover, with better technology, the exhibitors can add an aesthetic flair to their show displays. Oftentimes, digital elements make the booth look much sleeker than the regular exhibiting ways. But it’s more than that.

While your trade show exhibit are trendy, going digital has made the exhibitor’s execution and functioning more efficient. We’ll discuss this in detail in the next section.

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Has Digitalization Resulted in Better Trade Show Execution?

A simple analogy to show the effectiveness of going digital is when an Italian restaurant replaces its regular pasta machine with an industry-size pasta machine.

How does it affect their prep time? Obviously, they can now roll our more pasta dough in a short time and have more dishes going out of the door. In short, the time is taken to make the pasta decreases.

The same is the case with digitalization in modular exhibits. So by swapping the paper with an Excel sheet, a fabric booth banner with looped videos, using video demonstrations, and much more, the execution of the event becomes more effective.

Not only that, the visual stimulation becomes a treat for the attendees and thus a memorable experience that stands out from the rest of the exhibit systems.

However, digitalization doesn’t end here. Even marketing and promotion of the event can be paper and completely digital. How so? Social media and online ads. The best and cost-efficient way to market a brand’s presence is by simply promoting it on social media.

It will increase your outreach and even after the event is over, you can promote the event highlights and make the most of them.

In the larger scheme of things, you are also being sustainable and eco-friendly by avoiding using materials that will be discarded after the event. In the place of a stack of paper for c=data sheet or even trade show literature, you’re simply using a one-for-all, paperless solution.

What Do You Need to Be Wary of When Going Digital?

Like every other thing in this world, there is another side to the coin of digitalization. And that is the extent to which a company should opt to have digital elements in their show displays.

Firstly, the trade show exhibit venue will have restrictions on the amount of electricity consumption and outlets. Secondly, if your devices don’t work properly or stop working altogether your booth would become ineffective. More importantly, if it’s a fixed element in the booth its ineffectiveness will be more prominent of removed or left as is.

Thirdly, data storage issues arise with the attendee information stored digitally. Apart from accidentally deleting or losing the collected data, it’s also easy for hackers to steal sensitive information.

To avoid these, it’s best to have some sort of traditional element in storage that can easily be replaced in case something goes wrong.

In conclusion, going completely digital with your trade show exhibit has its pros and cons. Digital exhibits can be more interactive, engaging, cost-effective, flexible, and provide data collection opportunities, but they can also present technical challenges, limited visibility, dependence on technology, and limited accessibility. In deciding whether or not to go completely digital with your trade show exhibit, it’s important to consider your audience and the goals of your exhibit, as well as the resources and expertise you have available. It’s also important to keep in mind that a balance of digital and traditional elements can also be effective in engaging visitors and reaching your goals.

We hope this article helped you understand the effectiveness of digitalization in your trade show exhibit and to what extent is it effective.

Given the need to come across as a tech-savvy company, exhibitors often opt for digital elements in their trade show stands. However, it is important to prioritize what can be digitalized and what must conform to the traditional exhibiting ways.

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Tip of the Day: While you may choose to go completely digital with your trade show exhibit, we advise that you have a backup plan in case things go south and that affects your booth.

If you need assistance in building cool trade show exhibit booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.