Trade Show Exhibit
Trade Show Exhibit Design | Unique Trade Show Exhibit Design | Creative Exhibit Designs
Trade Show Exhibit Design
Give your brand a state-of-the-art booth for the next trade show with our wide variety of trade show booth designs.
Unique Trade Show Exhibit Design
Are you looking to expand your business by participating in a trade show? Attract a large crowd at the event with our unique trade show display options.
Creative Exhibit Designs
We offer a diverse selection of trade show rentals that fit every budget. From a 10x10 booth to a 40x40 booth, modular stands to customizable booths, we have it all!
In today’s digital age, it’s no surprise that many businesses are considering going completely digital with their trade show exhibits. But is this the right move for your business? What Does It Mean to Go Digital? If you know anything about trade shows exhibit or even participating in one, you would have seen companies going completely digital with their trade show exhibit. Not only do they switch paper stationery with electronics, but even the booth design has also come digital element incorporated in it. So what is digitalization? And what does it mean for a company to go digital with their trade show exhibit booth setup? The answer is rather simple. When we say a company has digitalized their stand booth we mean that they have swapped their booth elements with technology. This includes using laptops, kiosks, tablets to collect attendee information, using video walls instead of banners, charging stations, and much more. The idea is to create a trade show display design and other elements that rely completely on technology.
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Should You Go Completely Digital with Your Trade Show Exhibit?
Why Are Exhibitors Shifting to Digitalization?
Since the inception of trade shows in 1851, the concept has evolved and become a full-fledged industry on its own. And as the centuries have progressed, there has been some change that reflects the exhibit systems of their time and shows that the exhibitor is updated with the latest trends.
So, today, having technology in your trade show exhibit is something that will make you seem like you’re up-to-date with the latest trends.
Moreover, with better technology, the exhibitors can add an aesthetic flair to their show displays. Oftentimes, digital elements make the booth look much sleeker than the regular exhibiting ways. But it’s more than that.
REASONS WHY WE LEAD
We provide you with 150 fair rental booth design options to settle on including modular and customized, add-on feature integrated, and fully customized booth designs.
We understand how expensive booth displays are, so with our no hidden charges policy, you won’t have to pay anything more than what is mentioned.
Reusable and Affordable
Our booth displays are both reusable and affordable, fitting every budget. You'll use an equivalent rental booth made from eco-friendly materials across various trade shows.
Our team of designers has a decade’s experience and has created numerous meaningful and attractive brand graphics that boosts the booth rentals’ aesthetic value.
We design and execute your trade show booth displays at a production unit with the help of cutting-edge technology and conduct thorough quality inspections.
Digital is everything today. We assist you to build a meaningful and unique brand experience for the visitors at your show booth using leading technologies.
Our team of on-ground experts provides you with complete support for the installation, monitoring, and dismantling of your booth rentals at the trade show floor.
Quality Execution Assured
We adopt a dual-stage demonstration policy wherein after a mock-up of your display, we do a thorough quality inspection before the booth structure goes on-site.
Right Value for Money
Our transparency policy, ﬁxed price for all principle, and practice to have control of overhead charges ensure you get the right value for your money.
Request A Free Quote
Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your ﬂoorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.
Request A Stall Design
Are you exhibiting in a new country for the ﬁrst time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.
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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.
Has Digitalization Resulted in Better Trade Show Execution?
A simple analogy to show the effectiveness of going digital is when an Italian restaurant replaces its regular pasta machine with an industry-size pasta machine.
How does it affect their prep time? Obviously, they can now roll our more pasta dough in a short time and have more dishes going out of the door. In short, the time is taken to make the pasta decreases.
The same is the case with digitalization in modular exhibits. So by swapping the paper with an Excel sheet, a fabric booth banner with looped videos, using video demonstrations, and much more, the execution of the event becomes more effective.
Not only that, the visual stimulation becomes a treat for the attendees and thus a memorable experience that stands out from the rest of the exhibit systems.
However, digitalization doesn’t end here. Even marketing and promotion of the event can be paper and completely digital. How so? Social media and online ads. The best and cost-efficient way to market a brand’s presence is by simply promoting it on social media.
It will increase your outreach and even after the event is over, you can promote the event highlights and make the most of them.
In the larger scheme of things, you are also being sustainable and eco-friendly by avoiding using materials that will be discarded after the event. In the place of a stack of paper for c=data sheet or even trade show literature, you’re simply using a one-for-all, paperless solution.
What Do You Need to Be Wary of When Going Digital?
Like every other thing in this world, there is another side to the coin of digitalization. And that is the extent to which a company should opt to have digital elements in their show displays.
Firstly, the trade show exhibit venue will have restrictions on the amount of electricity consumption and outlets. Secondly, if your devices don’t work properly or stop working altogether your booth would become ineffective. More importantly, if it’s a fixed element in the booth its ineffectiveness will be more prominent of removed or left as is.
Thirdly, data storage issues arise with the attendee information stored digitally. Apart from accidentally deleting or losing the collected data, it’s also easy for hackers to steal sensitive information.
To avoid these, it’s best to have some sort of traditional element in storage that can easily be replaced in case something goes wrong.
In conclusion, going completely digital with your trade show exhibit has its pros and cons. Digital exhibits can be more interactive, engaging, cost-effective, flexible, and provide data collection opportunities, but they can also present technical challenges, limited visibility, dependence on technology, and limited accessibility. In deciding whether or not to go completely digital with your trade show exhibit, it’s important to consider your audience and the goals of your exhibit, as well as the resources and expertise you have available. It’s also important to keep in mind that a balance of digital and traditional elements can also be effective in engaging visitors and reaching your goals.
We hope this article helped you understand the effectiveness of digitalization in your trade show exhibit and to what extent is it effective.
Given the need to come across as a tech-savvy company, exhibitors often opt for digital elements in their trade show stands. However, it is important to prioritize what can be digitalized and what must conform to the traditional exhibiting ways.
Tip of the Day: While you may choose to go completely digital with your trade show exhibit, we advise that you have a backup plan in case things go south and that affects your booth.
If you need assistance in building cool trade show exhibit booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.