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What Does It Mean to Go Digital?

If you know anything about trade shows or even participating in one, you would have seen companies going completely digital with their trade show exhibit. Not only do they switch paper stationery with electronics, but even the booth design has also come digital element incorporated in it. 

So what is digitalization? And what does it mean for a company to go digital with their trade show booth setup? The answer is rather simple. 

When we say a company has digitalized their stand booth we mean that they have swapped their booth elements with technology. This includes using laptops, kiosks, tablets to collect attendee information, using video walls instead of banners, charging stations, and much more. 

The idea is to create a trade show display design and other elements that rely completely on technology.

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Should You Go Completely Digital with Your Trade Show Exhibit?

Why Are Exhibitors Shifting to Digitalization?

Since the inception of trade shows in 1851, the concept has evolved and become a full-fledged industry on its own. And as the centuries have progressed, there has been some change that reflects the exhibit systems of their time and shows that the exhibitor is updated with the latest trends. 

So, today, having technology in your trade show exhibit is something that will make you seem like you’re up-to-date with the latest trends. 

Moreover, with better technology, the exhibitors can add an aesthetic flair to their show displays. Oftentimes, digital elements make the booth look much sleeker than the regular exhibiting ways. But it’s more than that.

While your trade show stands are trendy, going digital has made the exhibitor’s execution and functioning more efficient. We’ll discuss this in detail in the next section.

Has Digitalization Resulted in Better Trade Show Execution?

A simple analogy to show the effectiveness of going digital is when an Italian restaurant replaces its regular pasta machine with an industry-size pasta machine. 

How does it affect their prep time? Obviously, they can now roll our more pasta dough in a short time and have more dishes going out of the door. In short, the time is taken to make the pasta decreases.

The same is the case with digitalization in modular exhibits. So by swapping the paper with an Excel sheet, a fabric booth banner with looped videos, using video demonstrations, and much more, the execution of the event becomes more effective. 

Not only that, the visual stimulation becomes a treat for the attendees and thus a memorable experience that stands out from the rest of the exhibit systems.

However, digitalization doesn’t end here. Even marketing and promotion of the event can be paper and completely digital. How so? Social media and online ads. The best and cost-efficient way to market a brand’s presence is by simply promoting it on social media.

 It will increase your outreach and even after the event is over, you can promote the event highlights and make the most of them. 

In the larger scheme of things, you are also being sustainable and eco-friendly by avoiding using materials that will be discarded after the event. In the place of a stack of paper for c=data sheet or even trade show literature, you’re simply using a one-for-all, paperless solution. 

REASONS WHY WE LEAD

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

What Do You Need to Be Wary of When Going Digital?

Like every other thing in this world, there is another side to the coin of digitalization. And that is the extent to which a company should opt to have digital elements in their show displays

Firstly, the trade show venue will have restrictions on the amount of electricity consumption and outlets. Secondly, if your devices don’t work properly or stop working altogether your booth would become ineffective. More importantly, if it’s a fixed element in the booth its ineffectiveness will be more prominent of removed or left as is.

Thirdly, data storage issues arise with the attendee information stored digitally. Apart from accidentally deleting or losing the collected data, it’s also easy for hackers to steal sensitive information. 

To avoid these, it’s best to have some sort of traditional element in storage that can easily be replaced in case something goes wrong.

We hope this article helped you understand the effectiveness of digitalization in your trade show exhibit and to what extent is it effective.

Given the need to come across as a tech-savvy company, exhibitors often opt for digital elements in their trade show stands. However, it is important to prioritize what can be digitalized and what must conform to the traditional exhibiting ways. 

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Tip of the Day: While you may choose to go completely digital with your trade show exhibit, we advise that you have a backup plan in case things go south and that affects your booth.

If you need assistance in building cool trade show booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.

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About Us

SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
United States of America
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