Trade Show Display Products

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The ultimate goal of participating in a trade show is to sell products and increase sales. So, at the crux of it, when you remove all the glitz and glamour of a customized booth and elaborate booth designs, it all comes down to the trade show display products.

However, with the growing competition, it’s not enough to simply display the products. You need to showcase the products in the trade show booth in such a way that it attracts attendees and makes them want to buy the product right there.

But what’s wrong with simply displaying the products? Well, the more innovatively you present the products the better chances you have you selling them.

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Here are some captivating ideas to showcase your trade show display products better at the next event

1. Choose What Products to Display

As a brand, you have an array of products to offer your customers and attendees. However, at your exhibition booth, displaying all the products isn’t the smartest choice. 

 

But the more products you display, the more sales you make! Actually, no. With more trade show display products your stand can be cluttered with products, leaving no room for other interactive activities. 

 

Moreover, it can also make it hard to maneuver through the booth. This is why it is important to select a few products and focus on displaying them.

2. Make it Customer-Centric

While displays the products, remember that it is for the potential customers. So, the display must be customer-centric. For that, you need to make sure to provide all the necessary information about the product. This includes the product description cards, benefits, features, prices, and so on.

3. Incorporate Technology

Make your trade show display products tech-savvy by incorporating technology to display and market them. This could be in the form of using AR and VR, setting up video walls that play product videos, using holographs to showcase the product’s workings, and so on.

 

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

4. Consider Product Demonstrations

One of the best ways to promote your products at your stand booth is by having product demonstrations. Sure, putting them on trade show shelf displays will allow attendees to view them. But with product demonstrations, they can experience it first-hand. Moreover, it reinforces the product and acts as proof that the product is genuine. 

 

Also, the noise from your trade show exhibit rentals will attract other attendees outside the booth. 

5. Create a Set

At trade show events, the showcased trade show display products can’t be experienced in the domain they are supposed to be used. So why wait till the attendees have to buy the products to use them. 

Create a set or the “natural habitat” of the place where the products are to be used. All you need is a small section of your modular trade show booths and some props to recreate the space.

6. Use AVs

To market your products to attendees far away from your trade show booth setup, use AVs (Audio and Visual) to gain their attention. These displays provide a visual stimulus that catches the attention and makes the attendees see what is being displayed. 

 

All you need to do is create a video wall, touchscreen display or set up LCDs that play product videos. Use creative graphics that highlight your products and their benefits to convince attendees to buy your product. 

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7. Make Them Visible From a Distance

With a table display, only the attendees inside the trade show booth can see what is being showcased by the company. But what about the attendees outside the booth? Isn’t the goal to increase foot traffic?

So, you will have to mount them up so that attendees from far away can see what you are exhibiting. Remember, attendees are willing to buy things as long as they know they exist. So use eye-catching graphics, videos, etc., to make the products more prominent.

8. Have the Brand Ambassador in the Booth

If you a brand ambassador for the products, invite them to the trade show to promote the same. Having a brand ambassador is a great way to attract attention, especially if it’s someone well-known in the industry. 

You can have them host interactive activities, product demonstrations, or simply talk about the products and their benefits.

We hope this article will help you showcase your trade show display products better at the next event. 

At the end of the day, the success of your exhibit stand depends on how many prospects you gained and sales you made. Selling your products is the ultimate goal of exhibiting in a trade show, as it allows you to interact with potential customers face-to-face.

Tip of the Day: All your displaying efforts will go down the drain if your staff isn’t knowledgeable about the product. So, ensure your booth staff knows about all the products displayed, their features, benefits, and so on.

If you need assistance in building cool trade show booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.

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SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
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