Houston Quick Facts
- Venue: George R. Brown — ~850K sq ft, 7 halls
- Also: NRG Park (OTC), ~10 miles south
- Labor: Texas right-to-work — self-set on small booths
- Freight from Las Vegas: 2–3 days
- Airports: Bush Intercontinental (IAH), Hobby (HOU)
- Transit: METRORail Convention District
Two Venues, One Market
Houston splits its show calendar between two very different rooms. The George R. Brown Convention Center downtown carries most B2B trade shows — about 850,000 square feet of exhibit space across seven halls, part of a 1.8-million-square-foot campus, with ceilings reaching 50 feet in places that make vertical builds and double-decks viable. Ten miles south, NRG Park hosts the big energy and expo events, including the annual Offshore Technology Conference, with a looser, stadium-adjacent logistics profile. We build for both; which one you're in changes the move-in plan.
Texas Right-to-Work: More Flexibility
Unlike Chicago or New York, Texas is a right-to-work state, and that flexibility is real on the floor: your own full-time staff can often set up smaller displays without mandatory union labor. For islands 20x20 and up we still recommend professional install — not because the rules force it, but because Houston's peak-show move-in windows (OTC especially) are compressed and unforgiving. The flexibility saves money on smaller booths; the discipline protects the big ones.
The Advance-Warehouse Window
This is the Houston detail that catches people. George R. Brown's advance receiving typically opens about 30 days before show open and closes three to five business days before move-in. Ship inside that window and your freight is waiting on the dock; ship direct-to-show after it closes and drayage climbs by roughly $30–$50+ per hundredweight. From our Las Vegas warehouse it's a 2–3 days transit, so we schedule production to land you comfortably inside the advance window.
What's Included
One fixed price, every line below:
- 3D rendering, warehouse pre-build and inspection
- Graphics production and freight to George R. Brown or NRG Park
- Install and dismantle — self-set flexibility on small booths, pro I&D on islands
- EAC, COI, electrical orders and drayage coordination
- Hanging-sign rigging and a dedicated project manager
- AV specification, sourcing and on-site setup
What Moves the Houston Number
A turnkey booth runs from $4,800 for a 10x10 to about $100,000 for a 50x50 island. Right-to-work rules can trim mandatory labor on smaller footprints, and freight is a manageable 2–3 days from Las Vegas — so Houston tends to price below the union coastal markets. Energy-sector exhibitors here also lean toward larger, more technical builds, which pushes their end of the range up.
Getting There
Two airports serve Houston, both roughly 20 miles from downtown: George Bush Intercontinental (IAH) and William P. Hobby (HOU). METRORail's light rail stops at the Convention District station next to George R. Brown, and the free Greenlink shuttle loops downtown.
Booking Around OTC
OTC anchors Houston's year each May at NRG Park, and it announces booth assignments six to eight months out — by the time you have a space number you should already have a build direction locked. Aim to finalize design 5–6 months pre-show and approve graphics about eight weeks out.
Houston Pitfalls
- Missing the advance-warehouse window and paying direct-to-show drayage premiums
- Assuming right-to-work means no labor planning on a 20x20+ island
- Building for George R. Brown when your show is actually at NRG Park (or vice versa)
- Ignoring the 50-foot ceilings — vertical presence is a real, underused advantage here
Rent or Buy for Houston?
For one to three shows a year, renting typically saves 40–60% versus buying and keeps you flexible across a market that swings from downtown B2B to stadium-scale energy expos. Ownership makes sense only at high show volume with a stable design and the capacity to store and re-freight it.
Next Step
Pick a footprint above for Houston pricing, or request a 3D rendering and full price within 24 hours — built and inspected in Las Vegas, delivered inside your advance-warehouse window.













