Trade Show Booth Displays

Around 92 percent of trade show attendees mainly visit them to see new products featured by exhibitors; and about 70 percent of them make potential customers’ and buyers for your business.

Now, how do you propose to win them over to your side considering the fact that other exhibitors like you will be vying to grab their attention?

This is where Trade Show Booth Displays come into play.

A Trade Show Booth Display is a structure that advertises the product or service by showcasing company’s name, logo, taglines, and other such like critical information. It should ideally display your brand that will make it easy for salespeople to introduce the product/service; engage attendees; cultivate leads; and cast a lasting impression to drive effective follow-up after the event.

For your business to be a major player within the industry at trade shows, it needs to have its finger on the pulse of the industry and its consumers.

WHAT NEEDS TO BE DONE?

With a booth display, you can make a good impression; and appeal directly to potential customers and business partners.

For your trade show display to be successful and make an impact, you need to have a proper booth strategy.

1. CLEAR OBJECTIVES

You need to have clear objectives.

Whether you’re aiming to harvest leads or spread awareness of your brand and promote a new product or simply introduce your brand to the audience, your objectives are what will help design your booth display the right way and dictate your show’s success.

2. EYE-CATCHING DISPLAY

Attendees’ on entering the trade show venue hall cast their eyes first on your booth’s display.

For a favorable first impression, it should have the right mix of bold colors, large graphics, and engaging text. When you also have the perfect lighting to heighten its aura, it projects a shimmering visual effect making it easily visible even from a distance.

3. CLEAR CALL-TO-ACTION

A booth display with a clear call-to-action encourages attendees to take an informed decision.

It should be clear and convincing. Whether you’re looking to buy your products or sign for newsletter subscription, they should get the message and take the needed action.

Visiting cards and QR Codes not doubt have their merits. But they will prove to be ineffective if appropriate follow-up is not complied with effectively.

4. LEVERAGE THE POWER OF SOCIAL MEDIA

To promote your booth display to the younger audience,

Connect with them through social media like Instagram or X or Facebook.  For maximum effect, social media promotion is best done before, during, and after the trade show. Relevant hashtags can be used to share trade show photos and videos. You can also have a landing page created on your website with details about your booth and display and what the attendees can expect from them.

Ensure your booth staff is well-trained. As the face of your brand at trade shows, they should be trained on how to

• Approach the attendees, engage and get them to take positive decisions.
• Explain to the attendees the value and benefits of your products/services.
• Project a friendly and approachable face to the audience.

5. CONNECT AND FOLLOW-UP WITH LEADS AFTER TRADE SHOW

Garnering qualified leads or gathering contact details does not mean you have achieved your objectives. Rather the real work starts after the event gets over.

The contact details collected should be leveraged to follow-up with the leads. It can be done through email or telephonic contact, reminding them of their encounter at your booth. The conversation can be built upon to get them to buy your products/services and explain how they can benefit from the same.

HOW THEY BENEFIT?

Trade show booth displays should

1. PORTRAY YOUR BRAND

First Impression is important.

For a positive first impression, your booth display design should

• Project a picture of professionalism. This will instill confidence and trust in prospective customers.
• Serve as a mirror image of your brand identity and values. This will convey a strong brand image.
• Explain the USP OF your product or service offerings. This will help attendees to understand what you have to offer and how it can benefit them.
• Set your brand apart from competitors and can act as a powerful weapon for brand differentiation.

The booth display design should have

• Short and crisp text that is appropriately scaled. It should ideally include simple and easy to understand text and message that matters to the audience.
• Imagery suitably complementing the existing architecture of the venue. This will help to project a calming effect that syncs seamlessly with the venue’s architecture and appearance.
• Graphics that gives a clear perspective of your brand and is clearly visible even from a distance. Attendees at trade shows generally walk past different booths and it is only when the display design has graphics that captivates their senses they stop by at the booth.
• Colors and textures that project your brand profile and highlight the importance of your brand philosophy.

2. USE WHITE SPACEWHERE APPROPRIIATE

An impressive booth display includes concise text with graphics and white space. The white space should make up 40 percent of the display. This will enable viewers to read the text clearly and understand the intended message.

A booth display design cluttered with excess of text has a negative effect on the attendees.

3. SPORT AN INTERACTIVE DESIGN

Every exhibitor looks to stand out at trade shows.

A thoughtfully designed booth display is what you need. One that

• Has the right blend of interactive elements to complement its visual appeal.
• Highlight the value and significance of your products/services.
• Communicate your brand’s message on what makes it different from others.

HOW ELSE IT CAN BENEFIT YOU?

Trade show booth displays help

Generate meaningful leads. A standout display garners more attention from people who are right fit for your products and services.

• Bring prospects face-to-face with your brand in-person. Your display can be a compelling starting point for face-to-face interaction with prospects and initiating conversations. If the same is capitalized upon well, they can eventually lead to sales.
• Yield a high return on investment. They can be expensive on occasions. A standout display design however makes up for the higher cost. It catches attendees’ attention and cultivates leads which if properly followed-up can convert into customers.

Hire an experienced and professional trade show booth display company. This will help you to get the services of expert graphic designers who understand the pulse of the audience well and know what kind of booth displays work for different brands and different trade shows.