It may not seem like a big deal but when an attendee is observing trade show booth displays from afar even the flooring color and design can make or break the attendee’s perception of the brand. 

In other words, the flooring becomes the fifth wall that ties in together the whole trade booth. This is why exhibitors today go out of their way to make sure the flooring is of top-notch quality and design. 

Here is a list of 7 trade show flooring ideas that will make your trade show booth displays pop!

• Colorful Rugs

While most trade show exhibits displays might go for the usual flooring like wood, a great way to add a pop of color and stand out amongst other booths can be done by using a colorful rug.

Using bold patterns and colors can instantly brighten up your trade booth and make it look spacious and luxurious. Moreover, it’s a great way to cover up any damaged spots on the floor.

You can customize the rug to have your brand logo printed or have elements of your trade show theme. 

If you are worried about the colors and patterns taking over the rest of the trade show exhibit design, rest assured that rugs only take up a small space, so they do not overwhelm the trade show booth displays. 

• Raised Floor Tiles

Raised floor tiles are a custom-made framework on which the tiles are placed. Hence, giving it a raised look. Apart from the raised look, they are an excellent way to conceal cabled and wired used to power the lightings and hold the structure. 

The reason why this is a popular choice among many exhibitors is due to the subtle elevated look it gives to the trade booth displays.

An important thing to remember is that while entering the show booth, instead of step, ask the trade show booth builders to include a slope to make it accessible for everyone. 

• Custom Design Floor

If you want a flooring design that’s exclusive to your modular displays, then a customized floor is the best way to get it. Since they are customized, you have complete control over where the design will be placed, the colors, and much more.

With customized floors gaining popularity among exhibitors, trade show companies have come up with various options for the materials used in the floor. Some popular types of materials companies use are vinyl, foam, plastic, wood, and carpets. 

• Incorporating Lights into the Flooring

Create a visual stimulation for the attendees by incorporating lighting into the flooring. A good way to do this is by having strip lights around the perimeter of the trade booth. This helps  illuminate the trade show exhibits displays, making it instantly eye-catching. Thus, it helps add an extra shine to stand out.

In addition, the LED strip lights come in different colors which is helpful if you want a certain color. Moreover, the intensity of the light can also be adjusted. 

If you are worried that they might break or stop working, rest assured that they are built in such a way that they can handle the weight. 

• Eco-Friendly Flooring

An emerging trend among exhibitors is the use of eco-friendly flooring. Thus, Exhibitors have been increasingly incorporating green flooring, i.e., flooring made up of eco-friendly and sustainable materials. 

Some popular materials used in such flooring are cork, sustainable wood, bamboo, glass, linoleum, and so on. 

• Patterned Designs

If you don’t want to brand, customize, or want the standard flooring, you can choose a patterned design for the floor. Some popular flooring pattern designs include contrast colors, Herringbone, Chevron, and so on. 

• Dual Purpose Flooring

Apart from adding aesthetic value, your flooring designs can have a practical use. The design can be used to highlight and emphasize certain aspects of the booth. For example, the product display counters can have a different color floor to make them stand out. 

You can also use patterns and designs to outline the perimeter of your display. The different colors will instantly highlight your booth. Thus, adding visual stimulation for people outside the booth. 

We hope this article will be helpful to you while designing your trade show booth displays’ flooring. With each exhibit being as creative as the one next to it, the challenge brands are facing today is making the booth as out-of-box as possible. So, to catch the attendees’ attention, even the smallest details matter. 

Tip of the Day: A good way to tie in together your trade show theme is by incorporating the floor into it. Rather than a simple wooden or cork floor, you can have a faux grass floor for your garden-themed show booth. The flooring thus becomes a part of the design rather than being just the floor. 

Do you need help designing booth displays or trade show booth rentals? Our team of professionals at Exhibit Rentals can help you with just that.