Booth Rentals Design Ideas

When it comes to Trade Show Exhibit Rentals that pack a powerful punch, your Trade Show Rental Booth remains your best weapon to deliver results.

Investing in new designs for exhibit rentals that project your company at its best will help your Trade Show Rental Booth to stand out and stay on top of mind when attendees look for ways to connect in person with your brand. They are also the best way to attract potential customers.

INSPIRATION IDEAS FOR YOUR BOOTH DESIGNS

Exhibiting at trade shows can be tough. You’re up against competitors who are as driven as you to make an impact at the show.

But they provide a great platform for companies to earn great results when the designs are got right.

Here are some tips to help get your designs right and achieve great results.

1. CHOOSE THE RIGHT DESIGNS

At trade shows, every booth scream for attention and attendees are bombarded with designs at every opportunity. Making an impact is no easy straightforward process as your booth will be competing with every other booth in your niche to get noticed by the attendees.

So, how do you get your booth to stand out at the show?

Your booth needs to sport a unique one-of-a-kind design with the right storytelling.

A great booth design with a great story can be captivating. Both depend a great deal on each other. Put together a great booth design and great storytelling will deliver the right message about your brand; and trigger emotion that can leave attendees wanting more.  

For your booth design to rise above the competition at the show, the story of your brand should

• Highlight your company’s most transformative moments.
• Highlight the most beneficial aspects of your product/service.
• Offer something that is of relevance to the audience.

Additionally, ensure

• Your booth has sufficient space to accommodate both attendees and staffers.
• Private meeting rooms within the space for intimate discussions.
• The story told must be genuine and drive home the message that your brand is the right choice for them; and conveyed in a manner that will get potential customers to trust your product as the right one for them.

2. GO FOR BRIGHT AND BOLD COLORS

According to Online Psychology Degree, 62 percent to 90 percent of people confirm their initial impressions of a booth design are based on color alone. Hence, the colors you use in your booth design should speak about your brand.

While bright, bold colors will indicate that your brand is energetic and thriving; softer hues colors indicate the brand has a calming, and relaxing feel. For instance, if your company is a technology start-up, then go for bright colors as they will help to project it as a company that holds a lot of promise. On the other hand, if it dabbles in salon and inter-related products, then go for softer colors.

Overall, take into consideration your target audience when selecting the colors for your booth design. Your selection of colors should revolve around colors that appeal to your target market; reflect your business category; and make your brand stand out.

3. OPT FOR UNIQUE FONTS AND GRAPHICS

Give your booth design a unique flavor with unique fonts and graphics. They help to create visual interest.

The fonts and graphics in the design should be unique to your business brand; easy to recollect and recall; and be instantly visible from afar. For booth design inspiration regarding fonts and graphics, you can take inspiration from two of the most iconic brands in the world, Coca Cola and MacDonald’s, both of which have instantly recognizable fonts and graphics.

4. MAINTAIN A UNIQUE LOGO

According to a trade show study report, an increasing number of attendees at trade shows show interest in a booth if its design sports a logo that is instantly recognizable.

In many cases, the logo is the first element that attendees observe in a design.

To generate a favorable impression, your logo should touch the attendees’ hearts; captivate their senses; and be easy to recollect and remember. The design of the logo in the booth design should be consistent with the overall look and feel of your brand. Additionally, use the logo prominently in the booth design in a way that will make appear as the focal point, instantly visible to the audience when they make their entry into the trade show hall.

However, avoid the use of excess or too less colors; and complex graphics in the logo as they will be difficult to reproduce.

5. ENHANCE DESIGN GLOW WITH LIGHTING

Lighting is often not given its proper due. But the fact is it plays a critical role in designs for exhibit rentals. When cleverly used, lighting can give your designs a unique flavor. It can enhance the aesthetic feel of the design; or create different moods and ambiance that you would like your design to project.

Experiment with any one of the following lighting options to give your booth design a unique flavor.

• Ultra-thin LED Light Box; it is most suitable for graphics in booth design; and will make it look bright and stylish.
• Laser or LED Projectors; they help to randomly move light rays in a way that will get the booth design to divert attendees’ attention to your booth.
• Dynamic Light; it will help your booth design to stand out from the competition in a great way.
• Visible backlit 3D Logo; it will make your booth design easily visible even from a distance.
• Accent Light: it will transform specific areas of your booth space into focal points and draw the attention of the attendees to a particular direction. This will highlight a specific item or product.
• Ceiling-Mounted Lighting: Many booths today include floors and ceilings. Ceiling-mounted light fixtures will help to create ultra-immersive brand experience spaces; and deliver appropriate levels of ambient lighting into the booth space.

Aside from the above, neon lights and spotlights are also great choices. While Neon Lights can draw the attention of the audience to a key printed feature on the booth design; Spotlights can divert audiences’ attention to a specific area of the booth design in a subtle way.

Designs for exhibit rentals can also be unique even when being simple. A combination of brief and concise text; one or two colors; simple fonts; and easy-to-understand and-see graphics allied with a clear and powerful message, will make your designs look unique. They will also sit easy on the eyes of those who see and read it; and convey messaging effectively.

Ensure at all costs that your booth design is not too cluttered. Excess of words or complex graphics will only make it look too complicated and confusing to those who view it. Finally, make sure that all the elements of your booth design are interconnected in a way that helps to spread harmony in the design.