Trade Fair Booth Design​

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Having a successful trade show exhibit is what every exhibitor dreams of. From long lines outside the booth to the long list of leads in the excel sheet, companies participate in trade shows to connect with their customers and gain new ones. 

But what happens when that doesn’t happen? On the trade show floor, the biggest obstacle many exhibit systems face is to get attendees to enter their trade fair booth design. Why is that? Because attendees are more likely to enter a stand that already has a crowd. Or maybe because there is something your exhibit lacks. 

While the exact reason might vary from exhibit to exhibit, here are some reasons why people might not be entering your trade fair booth design

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Why People Might Not Be Entering Your Trade Fair Booth Design

1. Poor Booth Layout

Be it a big booth or a small one, a cluttered booth design or one that looks like a maze is enough to confuse the attendees and keep them from your trade show exhibit

When designing your booth’s layout there must be a clear idea as to what needs to be where and which element should be highlighted. Otherwise, what you’re left with is a cluttered mess that makes navigation difficult not only for the attendees but also for the trade show booth staff.

2. Nothing New to Offer

It cannot be stressed enough how important it is to have something new to offer the attendees at a trade show. This is especially true when you’re exhibiting in more than one trade show. 

Why so? Well, just like you would participate in different events, the chances of the same attendees being at the event are also high. Similarly, when you post about your trade show booth online, your followers have seen what the booth design looks like. So if everything is the same for the next show, your followers won’t have anything new to expect. In other words, there would be no “wow factor” that would interest the attendees.

3. Lack of Marketing

The reason why attendees tend to visit certain exhibits at trade shows is that they know about them, or at least have seen them promoting their booth. Be it social media marketing or email marketing that takes over their inbox, these companies have spent time familiarizing the brand to the attendees.

If you haven’t done the same, especially as a start-up or small business, the attendees don’t know who you are and won’t have any affiliation with your brand. In other words, as consumers, we are more likely to opt for those brands with whom we are familiar or have some affiliation. 

REASONS WHY WE LEAD

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Request A Free Quote

Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Request A Stall Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Request A Call Back

Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

4. Poor In-Booth Marketing Content

Attendees won’t just enter your modular displays just because it’s set up. If your in-booth marketing is poor or nothing out of the ordinary, attendees won’t be keen on entering your booth display

This applies to your banners, signage, videos, product descriptions, sales pitch and so on. If the attendees at a first glance can’t decipher what you’re exhibiting, they won’t bother putting the effort into approaching you asking. 

From cluttered banners, confusing videos and much more, these elements can easily keep attendees away from your exhibit stand if you fail to be precise.

5. No Show-Stopper

One of the reasons why attendees enter a trade fair booth design is because they expect the exhibit to have a show-stopper element that would set them apart from the rest of the exhibits. This could be anything from games, interactive activities, product demonstrations, presentations, elaborate product videos, speakers and much more. 

When you don’t have any of these elements your booth display is just four walls with a banner and trade show counters. More importantly, not only are these show-stopper elements are a crowd favourite, but they also play a crucial role in bringing in attendees and familiarizing them with your brand. 

We hope this article helped you understand what is keeping people from entering your trade fair booth design

As exciting as exhibiting can be, as a company you shouldn’t lose sight of what your trade show goals are. One of the reasons why some of the exhibit systems are successful is not because they have cool trade show booths but because their exhibit is designed to match their trade show goals. 

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Tip of the Day: If you’re confused about what isn’t working for your exhibit stand, we suggest hiring a trade show booth design company for the next event. Given that they’re professionals, they would know what works best for your brand and help you the same. Furthermore, they would also suggest elements you can add to your booth to make it stand out.

If you need assistance in building cool trade show booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.

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About Us

SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
United States of America
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