Trade Booth Display
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Security both physical and digital has become a need of the hour when it comes to trade shows. With hundreds of exhibitors setting up their trade booth displays and thousands of attendees, there is always a chance of things going south. So, it is the event organizer’s job to make sure that the attendees and show booth staff are safe.
Here are 7 ways you can ensure security in your next trade show event.
- Staff Screening
As a safety measure, it is essential that you screen the trade booth staff before they enter the venue. Before the event, you can give our access cards and ID to the personnel to keep track of their entries and exits. Do a background check on the hired personnel.
Also, before the trade show staff enter the venue, make sure they go through a metal detector. Additionally, you can also set up metal detectors and cameras near ant entries and exits to keep track of who is leaving and entering the venue.
Before the trade show beings, have a staff meeting and training sessions to introduce the staff to each other. This way they will know who all are working at the venue.
- Provide Trade Show Booth Lockers
A way to assure the exhibitors about security is by providing them with lockers for their exhibit stand to keep important things. This way the exhibitors can keep any important equipment, papers, files in the locker without having to carry them around in the trade show stands or worry about their safety if placed inside the booth.
To access the locker they might need a password or key which will only be given to them. This will ensure there is not theft. Moreover, it creates the impression that the event organizers value their safety.
- Access Control
Since trade shows are a pool of thousands of personal data in both physical files and digital ones, access to these must be restricted. Any security room in the venue must be off limits to anyone who does not have access. Install a lock to prevent any breach.
When it comes to digital security, apart from only limited people having access and knowing where personal information is stored, there must be a two-step verification system to prevent any unauthorized access. You must also install security software and encrypt the data to prevent hackers from accessing them.
- Safety Training
Your trade show staff need to be trained in case of emergencies. More than that they must be able to calmly diffuse any security breach without creating panic. While the on-floor security needs to be able to do the aforementioned, there must be a staff member to keep an eye through the security cameras and inform the guards in case anything happens.
- Layered Security
Your security should not be just a handful of security staff at the entrance and near the exhibit systems. Since a lot of trade shows include expensive equipment,
Here are some ways you can have a layered security measure for the venue.
- Metal detectors at the entrance.
- Baggage checks at the entrance.
- QR codes to match ID registration.
- Identification checks at the entrance.
- Collecting names and photos of trade booth staff.
- Security guards at different places on the floor.
- Metal detectors at the venue exit.
- Specific signage for staff access areas.
- Wrist bands to differentiate attendees from staff.
- Two-step verification for digital security.
- Proper signage for no-entry zones.
- Security staff without uniforms.
- ID cards for show booth staff to prevent any unauthorized access.
- Exhibit stand storage screening.
- Have a Plan for Emergencies
So an emergency occurs. What do you do? Do you have a plan? Or will you just go with the flow?
It is essential that you have a plan in case of any security breach. Your staff must know what procedure needs to be followed. For that, you will have to think of all the mishaps that can happen and create a plan to avoid them or diffuse the situation.
In case of a data leak, you must have proper measures and procedures to follow to restore data and ensure no further leaks.
- Safety Guide for Exhibitors
A great way to keep your exhibitors and their stand booth safe thereby providing them with a safety manual. The manual can detail safety tips, instructions in case of emergencies, first-aid instructions, and all exits in the venue. This way, in case of emergencies, the exhibitors can know what to do.
We hope this article will help you upgrade the security for the upcoming trade show event. At a trade show, security is the responsibility of the trade show organizers to ensure that attendees, staff, or trade show exhibit are safe.
Tip of the Day: As organizers, you send out an email to the attendees a few days before the trade show, detailing the safety tips and instructions in case of an emergency. This way, you can avoid confusion during critical situations.
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How Your Trade show Booth Design Can Benefit
Marketing is all about getting noticed. If you make a great television commercial or give out a full page print ad or even put up a huge digital hoarding at the Times Sqaure – you know your purpose is to get noticed and get remembered in the minds of your audiences.
While ATL marketing is extremely expensive due to the cost of media buying, your BTL strategy can be economical, measurable and result oriented. You would agree that a well designed and eye-catching custom trade booth can make all the difference, particularly if you are looking to make an impression on a precise community or industry and extend the word about the services you offer. Let’s take a glimpse at some of the benefits a trade show booth design can offer to your business.
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Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals ﬁrst thenthe booth structure goes on site after thorough quality inspection for ﬁnal execution.
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1. Engage with your target market at your trade show.
Trade shows are a great opportunity to interact with potential clients and consumers who are actively engrossed in the goods or services your business provides. Most trade shows usually see thousands of visitors who are all congregating in one place to learn more about a specific industry and what are the new trends and opportunities it offers. There are many possibilities to develop a business in today’s market, but few offer a chance to engage with your ideal customer the way a correct trade show booth design does. Your booth can attract your audience towards it and the experience that you build around it can ensure that once inside your guest spends maximum time interacting with you and your exhibits.
2. Meet potential customers face to face at your exhibition booth
Marketing just isn’t as intimate as it once was. Online ads and digital marketing are a large aspect of your advertising budget, but these ways just can’t replace the trust and goodwill your business can possibly build by meeting with people face to face. One of the best places to meet people is at your trade show booth. So when you design your booth keep in mind to keep a lot of open spaces with comfortable seating for business interactions. It’s ideal to have a food and beverage counter, this ensures that you cater well to the people that matter most to your business – your customers.
Fun Fact: Did you know that over 60% of exhibitors put up a trade show booth as they feel that this is the only place that they can meet maximum old and new customers within a span of 3-4 days.
3. Build Your Business Network and Industry Knowledge at Exhibition Seminars
You may set up a small 10×10 exhibit or 10×20 exhibit at an upcoming trade fair, but it is an excellent opportunity to create partnerships and network with the contemporaries in your industry. It also gives you access to business seminars where you can cross brand promotions with companies that offer allied services that you can bundle up to the benefits of your customers. Trade shows reveal the pulse of the industry. By meeting industry experts and networking with them you will get a general feel of what is working in the market and also what the market is collectively working towards. Then you can see if your products and marketing is in line with the trends or is ahead of them.
4. Observe your competition and what they did right with their exhibition booth design
When it comes to direct competitors, it can be fruitful to simply observe how they are giving expression to their brands via their booth design. If a particular booth is popular, try and decipher what they are doing that is a crowd puller? Is it a way their team is, or exhibition booth design is, or is it their branding, or something else. Issues such as pricing, loyalty offers, and overall sales or branding strategies should also be taken note of.
Fun Fact: Many industries that have product displays incorporated into their booth specifically attend exhibitions to see what their competitors are doing and how their products look, feel and operate. This is especially true for industries like building materials, automobiles, white goods, stationery and food.
Trade shows have been an essential part of marketing businesses across various industries for many years. While digital marketing approaches such as social media and paid online ads have radically altered the advertising landscape in recent years, partaking in a trade show with your own booth can still be very valuable for your business. Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of sending employees, and the cost of building the correct trade show booth design are all costs you’re going to want to reflect upon. Ultimately, though, the potential return on your investment can diminish these costs if you properly organize and generate high-quality leads that convert to sales for your company.