Top 9 reasons why small booth design is the best

The question you need to ask yourself before buying an exhibition booth is how many parts are there in the booth display? If you have thousands of small screws and feel like you are putting them together, you are in big trouble. 

If there are many parts, especially smaller ones, it is likely something will get lost when setting up or dismantling the display.  A small stand booth will have their parts put together for easy

GET YOUR SMALL BOOTH DESIGN TO MAKE A SIGNIFICANT IMPACT

A small booth is generally referred to anything with a depth of 10 feet or less. This will include 10 x 10, 10 x 20, and 10 x 30 booths.

To showcase your brand at trade shows, you need to showcase an eye-catching booth design.

But what if you’re allocated a small booth space or are on a limited budget that can get you only a small space, how do you make your presence count at the trade show count with a small booth design.  

You can make it count if you are creative and know how to make the most out of a booth design that is small. There are several real-life instances of many businesses that have done the same successfully and likewise you can do the same too with a mix of strategic planning, selection of the right elements to complement the design, and leveraging your creative abilities to make your booth design pack a punch and stand out in a sea of large booth designs.

HOW IT CAN MAKE AN IMPACT?

In the world of trade shows and exhibitions, to gain a head—start, exhibitors need to capture the interest of target-audience long before the trade show starts.

It begins with the design of the booth, whether it’s a large booth or a small booth. 

In a huge trade show with scores of exhibitors taking part, you may ask – how can a booth design make an impact?

Although the size of the booth design matter, a small design can make as much effective impact as a large one, enhance brand identity, and win back business,  if it’s creatively and cleverly designed. 

According to a leading figure in the trade show design industry, “A smartly designed and intricately detailed booth, irrespective of its size, big or small, can help a company create a business impact and enhance branding. And those who still believe that a massive booth presence is essential to make an impact eventually end-up missing opportunities in brand building and business.”

To make an impact with a small design, 

OPT FOR A MINIMALIST DESIGN

Two things need to be kept in mind when your designers design your booth – your offerings and your audience. 

When your designers designs your booth, he/she needs to be clear on 

• How to display your products?
• How will your booth design draw attention of the audience?
• How will your booth design interact with the audience?

To make your small design impactful, choose a simple design or minimalist design.

With a minimalist design, you can up the design’s uniqueness and dazzle the audience across the trade show floor. The beauty of a minimalist design is it can make people curious enough to learn about your brand; and also maximize the impact of the booth.

However, crafting a successful minimalist design requires much more than just a pared-down design look. It also requires a fusion of well thought-out booth layout; meticulous attention to detail; and above all, sound understanding of your target-audience.  

Although minimalist booths may have fewer elements, a minimalist design should have an engaging storytelling. By engaging storytelling, it is meant a compelling and interesting narrative that captivates the viewers’.  A combination of clean graphics, concise text, and each element contributing to the larger narrative picture will speak well of your company’s story succinctly 

OFFERINGS

Whatever the brand’s product or service is, the design should showcase it in an attractive manner; and should focus on areas to display and demo your product to attendees. Try to include attractive display cases or stands or shelving to show off your products from every angle in a way that will communicate your brand quickly and efficiently.

Little things matter a lot when you have a small design. There should be greater focus on details. If done appropriately and integrated well with eye-catching components like shelving, counter, backlit panels on the backwall, or lighting into the flooring, they will grab the attendees’ attention and draw them to your booth space.

KEEP THE DESIGN SIMPLE AND FUNCTIONAL

Just because your booth design is small it does not mean giving it an extravagant look will make it appear impactful. On the contrary, a simple and functional booth design works well for smaller booths. 

Extravagant looking booth designs will make the booth feel cramped and uninviting to the audience. On the other hand, a simple booth design with a minimalist feel, clean lines, neutral color palette, and minimal of graphics  will better emphasize your brand and offerings; and give the booth design a modern and sleek look.

Also, try to showcase your brand while simultaneously leaving sufficient space for interaction with the attendees.

USE BOLD AND BRIGHT COLORS

Let your booth design stand out from the pack with bold and bright colors.

Businesses that have been successful at trade shows have used the best of bold and bright colors in their booth designs. Likewise, you can get your booth design to sport bold and bright colors that reflect your brand profile. This will capture attendees’ attention, and build-up conversations that can be used to turn an attendee into a customer.

MAXIMIZE VERTICAL BOOTH SPACE

If you have a small booth design you could as well be having a limited trade show floor space. 

To get the best of what available space you have, try to maximize the space by using eye-catching elements like hanging banners or wall displays or overhead signs. These elements will not only catch the attendees’ attention even from a distance and get them to make a beeline to your booth space; but will also create a sense of depth and height to your booth making it appear larger.

CREATE A FOCAL POINT

As a key element of a booth design, especially in smaller booths, a focal point plays a great role. 

Make sure your booth is located in a prominent area of the trade show floor. This will help to showcase your main product/service better and make it a focal point. When you add a large banner of a display, they will help draw the attendees’ attention.

On the whole, make your booth feel welcoming with a booth design that presents opportunities for human-to-human interaction.

LEVERAGE THE POWER OF LIGHTING TO THE MAXIMUM

Lighting is a critical element of any kind of booth design, big or small.  It is how lighting is positioned that greatly affects human perception. 

Poorly positioned lighting will not only dilute the space but will also paint your design and offerings in a negative light. 

Creative use of lighting on the other hand can significantly highlight not only the uniqueness of your booth design but also of your products. It can even create a specific ambiance or mood that you want to reflect your brand. With ample options to choose from, there are tons of ways you can light up your booth design and bring a unique meaning to your small design.

Lighting options include, 

• CENTRAL LIGHTING: Its importance can be summed-up from the fact that it plays a key role in protecting the first impression of your booth to the audience. Consider using LED lights or colored lighting or spotlighting as central lighting. They all help to create a unique ambiance of your booth.
• UPLIGHTING OR FLOODLIGHT: It will help to amplify your booth design very well by projecting an imposing look.
• SPOTLIGHTS: It plays a key role in highlighting text or images on your booth design. With options of different sizes and colors, you have the opportunity to pick the best choice that best fits your booth design. There are even smaller spotlights that can be used to highlight your products to make them stand out.
• LIGHT/LED STRIPS: It works effectively to highlight logos in the booth design. Additionally, it can also be used to highlight products when placed around the platform of the booth or inside the booth. 
• NEON LIGHTS: Its ability to attract the attention of people quickly makes it a great choice. For maximum effect, it is best used to highlight logos or slogans on the booth design, and when placed around darker colors, it projects them very well.
• BACKLIGHTS: Also called light boxes, they help to highlight text or images or graphics on booth design brightly. They can also effectively highlight them when installed inside boxes or even on walls with images or text on the front.

A well-lit booth will stand out no matter what the size of the booth or booth design is. It will attract the attention of the attendees and will also make your booth staff confident enough to engage the attendees, and help take home some business. 

INTEGRATE TECHNOLOGY TO BOOST ATTENDEE ENGAGEMENT

Participation in trade shows will be of no consequence if your booth is not able to make a big impression and engage with the audience well. 

Engagement with the audience is what will help to form a long-lasting relationship with them. 

This can be challenging as the average attendee spends only a few seconds viewing your booth. There will be several other exhibitors showcasing their booth designs and offerings, making it difficult for your booth to draw in the attendees.

With interactive technologies, you can project an interactive small booth design to increase booth traffic and provide the attendees with a great experience; and get them to stay longer in your booth to learn more about your brand and offerings.

When you have big LCD Screen or 3D Displays in your booth, they will help to not only highlight the value of your booth design but will also give a warm feeling to your audience. Likewise, game-changers like AR/VR when mixed with some cool gadgets will help to forge great bonding with the attendees and earn their approval.

PROJECTIONS

When compared to AR/VR which is limited to certain technologies like Headsets or Smartphone, Projections does not require the attendees to have any equipment.

It is best used to create visual effects like B, the illusion of movement in static objects. When they’re synergized with audio and visual elements, it helps to generate a lifelike experience for attendees when they come face-to-face with your booth design.

By adapting to the dimensions of the surface on which it is projected, Projections can significantly enhance the look and feel of your booth design. 

VIRTUAL WALLS

Sensory-led walls like Virtual Walls when placed adjacent to booth design can not only enhance its appearance a notch up but will also help it to provide an even better interactive experience to the attendees.

Virtual Walls will also allow attendees to use them to write messages or play games vide touch functions. Those who use them can showcase their creative talent by constructing or customizing the company product for themselves. Like for instance, if you’re a manufacturer of an electric two-wheeler, users will be able to customize it for a virtual electric two-wheeler. 

INTERACTIVE FLOORS

Your booth floor is one of the most important parts that if leveraged properly can be the most interactive part of your booth.

By installing LED Lights with motion sensors in your booth floor, the color of the floor will change on own into different hues when attendees walk over it.

When you have LED Flooring in and around your booth design, it will integrate your branded version of a game or a concept in a way that will drive additional interactions with the booth visitors.   

AR/VR

There are fewer better ways to connect attendees with your booth design than AR/VR.

With AR/VR, you can create a three-dimensional experience of your booth design and drive greater engagement with the attendees. Simply put, there are endless opportunities with AR/VR to connect attendees with your booth design. When you leverage them creatively, you can foster a higher level of engagement that will help to forge long lasting connections.

BEACONS

A small, low-power, and wireless Bluetooth Device, Beacons emit radio signals to nearby Bluetooth Devices. Each beacon sends a unique ID number to a smart device like Smartphone or Tablet or Smart Watch. The receiver will know that the beacon is from a specific company. 

You can use beacons to communicate with the attendee and help navigate to your booth design. This way, you will not only be able to connect with the attendee but will also be able to collect real-time feedback from the attendee that can be used to improve attendee-experience. Also, you can use it to create and send personalized messages about the significance of your booth design and provide them a personalized experience. 

4D STORY-TELLING WITH MULTI-SENSORY INSTALLATIONS

Multi-sensory installations use a 360-degree projection environment to create a story combing a mix of sounds, smells, and voice. The sensory experience that it provides will anchor your brand in the psyche of the user.

You can use 4D technology to provide a memorable experience of your booth design for attendees. The user will experience a multi-sensory experience every time he or she looks at your booth design.   

By harnessing the right technologies creatively, your booth design will not only be able to engage the attendees but will also be able to offer them an experience that they will cherish for the lifetime.

SHOWCASE YOUR BRAND IN A GREAT WAY

Your first priority when creating your small booth design is to be clear on how you want to incorporate your brand image.

Now, in a trade show hall with several hundreds of exhibitors and thousands of attendees and partners present, you should differentiate your brand from the competition so as to make your presence count.

Choose a brand theme that is an extension of your brand identity. When you have a well-designed booth with the appropriate brand theme that represents your brand perfectly, it will provide a great visual treat and ensure that the attendees can instantly recognize your brand identity, and product from afar.

Now, let us suppose you are a footwear manufacturer. Having a booth designed in the shape of footwear will make it enticing to the attendees. Such a booth design concept will provide a fun, interactive experience to the attendees and get them to engage in a productive conversation with the design as well as booth staff.

Your booth design should also incorporate your brand image, including the size and placement of logos, tagline, and color scheme that is in tune with your brand. It is also important to expound your brand messaging clearly to captivate the attendees. You can have a combination of custom options and creative panels to showcase your brand message or use display options like pop-up exhibits or wall hanging to present them in an entertaining way. If followed accordingly, they will create a big impact on your business. 

You can truly make it impactful by working with an experienced booth design company with in-house design capabilities. This way you can get the benefit of a brand-oriented design that reflects your brand profile around color scheme that aligns with it.

PROMOTE YOUR BOOTH DESIGN

Attendees to trade shows won’t realize the size of a booth until the day of the event. To make them realize, you need to generate buzz around your booth and booth design with pre-show promotions like show discount or a personal gift for booking a meeting. When you fuse elements of your booth design or offer sneak peeks of your offerings, they will create anticipation for your minimalist booth. 

You can also use social media and email marketing to build-up interest in your minimalist booth. This will encourage attendees to visit your booth on the trade show day.

When you give the attendees something of significant value, they will remember your brand and pass the news along by creating work-of-mouth hype around your brand. This will get others to visit your booth and interact with your booth design.

CONCLUSION

Booth design is no small matter. It requires a fusion of careful planning and creativity to make a positive impact on the attendees.

By keeping your Booth design simple and appealing; and maximizing your vertical space, you can make your booth design impactful enough to showcase your brand and offerings positively.