Trade show companies are professionals that you hire on a part-time contract seasonally. The belief that good work is the secret to a successful trade show but managing them in a better way will result in greater success.
They plan everything to the T about your show booth. This saves your time as you won’t have an intern searching up “best trade show booth designs”.
Here is a quick guide on how you can manage them easily to ensure success at an upcoming trade show:
- Do Your Research
You may have done your research about the company you want to work with but there is still a long way to go. Do your research and know if you want a custom trade show booth or a 10×10 booth. Do your research beforehand and let the trade show company know about it in the 1st meeting.
- Describe the Job Clearly
The simplest and best way to make sure things go smoothly is by making sure you describe the job, and your expectations clearly from the get-go. Let them know your ideas and set some deadlines. Also, establish a timeline, schedules, etc., to make sure you are updated with the progress. Don’t come out of thin air and surprise them with newer deadlines and expect them to meet them.
- Give the contract workers some recognition
Contract workers will do everything for your brand to make sure your participation is a success. Make sure you recognize their work and give due credit. Encouraging them for their work will make them feel connected to your brand. You can send them a recognition email congratulating them on their exceptional work and thanking them for their service. This goes a long way towards making a trade show company feel like part of the team. This makes your full-time employees updated with the contractor and their progress.
- Utilizing all of their skills
Trade show companies are hired based on the specific skills they possess. As a result, their job description is quite narrow and you can miss out on all of their skills. The best way is to ask for feedback and asking them what else they are good at that can be used for your trade booth.
- Finding the correct pay structure
If your company is flexible to different methods and systems of your paying then you can change the payment structure. Now if one of the contractors is taking a bit too long time to complete a single project then you can pay them based on the project. You can also pay them on an hourly basis that will help you save costs and will give the contractors what they deserve.
They are responsible for creating everything from your exhibition stand to the trade show display banner. For best results, treat them with respect and the same way you would treat a full-time employee. In doing so, there will be fewer differences and everyone will work together as a team. This will ultimately make an upcoming trade show go smoothly.