Tips for trade show exhibit display setups that will
make your booth look outstanding
Designing an amazing trade show exhibits displays, modular displays are
a key to success during 2021 exhibits.
Tips for Trade Show Exhibit Display Setups that will
make your Booth Look Outstanding
An excellent booth display will help you become the star of the show, get the maximum attention, and impress your attendees. You may be not sure how trade show exhibits displays setup can attain so many things.
Some exhibitors just treat their trade booth displays as structures to house their brands, and this is the reason they fail to achieve the desired result.
Building an impressive and eye-catching display is very challenging for many exhibitors. In this article, we have analyzed tips, techniques, and tactics to help you build an outstanding booth display design for your trade show.
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1. Be creative
For excellent trade show exhibits displays, bigger does not always mean better. You need to focus on elements that engage, attract, and activate your attendees — you need to focus on lighting, interactive technology, and innovative methods.
Maximize your exhibition booth for attendee engagement with bold product displays and aesthetic themes. Color can tell a lot in your trade show booth design, so use colors to make your brand stand out amongst competition. Draw attendees with media and color.
Show displays with wide-open spaces make associations happen. Don’t close the front of your exhibit display with items like tables, chairs, or even by your staff standing at the entrance. Open space creates an inviting environment.
2. Pop-Up Displays
If you have a limited budget, a pop-up display can be your better option. Pop-up display banners come in different materials sizes,and shapes. However, a standard display banner includes a foldable frame, channel bars for stability, and a display that is either pre-attached or placed over the frame. Pop-up display displays are strong, lightweight, and portable.
3. Distinctly Show Your Product and Its Benefits
At the trade show, you need to impress potential customers in the shortest time possible. And whichever impression you make in those crucial moments will determine whether they stay and take a longer look at your exhibition booth.
Ensure your logo and graphics are always visible to put forward your brand’s main advantages or offerings that are appropriate for your show. Sending out confusing, mixed, or incorrect messages will results in many people not coming to your stand.
4. Size Matters
When choosing the location of your booth display, you will want to take into account booth staffing and account for counters, conference rooms, storage materials, and kiosks and the storage of materials.
Be sure your design allows for the free flow of visitor traffic in and around your booth. Remove any obstacles at the designing stage. For instance, if your exhibit holds a new product, erect walls that force visitors at the front of your display. Keep your trade booth displays from getting too busy and complicated, so people don’t get overwhelmed or confused.
5. Make your Display Design Noticeable and Memorable
If you can, check out your competitors before the event so that you can see how they will present their displays. Then come up with greater and better ideas.
Create an extra-tall trade show exhibit display design that stretches high above everyone else around you. People will notice your trade show display from a distance, right when they enter and wonder what it is.
You can also make overhead displays and hang them above your booth or lay some kind of graphic on the floor in front of your booth. If you want to be more creative, think of objects you are sure will catch peoples’ eyes. Use something that will make your brand be the talk of the day.
6. Lighting your Exhibit Display
You can use colored LEDs. This might change the whole look of the booth. For instance, you can attract visitors with strings light, Edison bulbs, neon signs and so on. And if you want a low-key effect, then choose a centerpiece light, like a chandelier or homely feel standing picture lamps. Remember to highlight the key features of your trade show display with your lighting.
7. Get Digital
Showcase your technological expertise at your booth by having a tablet or laptop that will allow the audience to look up your website and shop for products. Make the user experience simple and natural by planning your presentation out in advance.
Be sure to always have your website open on at least one device in your display so that attendees can browse it easily without having to wait. You can also consider taking their social media details for future communication with your potential customers.