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Tips for Improving Your Brand Name by Using Trade Show Booth

Growing brand awareness is a challenging task. Meeting targets can also be tricky if you don’t know how to bring your company to the spotlight. 

One of the best ways to do it is by reaching all your target goals, presenting your brand to a trade show booth where you can meet potential business buyers and consumers alike. 

Trade shows are teeming with like-minded people that will have an interest in meeting your brand, eventually offering a collaboration, massive purchase, or asking for your services. 

Here’s everything you need to know about building your brand for the next trade show experience. 

Get Ahead of the Game

The essential key for increased brand awareness is to start promoting before the trade show doors open. Clear the path for your company, launching your name out in the society by following these pre-trade show tips. 

  • Social Media Posts

Use your social media accounts as much as you can to let your followers know you will be exhibiting at a trade show, previewing some of the promotions they can find at your booth. Engage in commenting on the trade show page, always mentioning your booth offers and giveaways. 

  • Sponsored Ads 

Launch top-notch PPC ads with your brand name, as well as media announcements. Add date and location so customers can know where to find your booth. 

  • Blog Posts 

Another excellent way of building brand awareness is using SEO blog posts as a promotional tool. You can talk about the trade show in general, turning attention to your offers and services. Add how-to-find-us instructions, share tips, and offer fun activities for visitors. 

  • Emails

Send emails to your contact list highlighting your brand name and location to raise brand awareness. Try to get a targeted email list to make your brand participation in the trade show visible for an adequate audience. 

  • Media Lists

If the trade show manager can land you a media list to present your brand to other participants.

Tips for Improving Your Brand Name by Using Trade Show Booth

Building brand awareness depends big time on the following tips for improving your brand name by using a trade show booth. 

Attractive Trade Show Booth Design

Develop a Theme 

Your trade show booth must have a cohesive theme. Everything from your promotional material, the colors, the flooring, to product displays must have the same theme as your brand. Use the same design, colors, and fonts, recognizable only for your brand. Do NOT add last-minute random decorations. Take your time to develop a theme for your trade show booth. 

Tell a Story

People love to tell and listen to stories. The best way to know someone is to hear their story. By correct lighting, colors, and product display position, your trading booth is telling a visual story to your visitors, making them excited to know where you’re from, what’s your brand about, and what you can do for them. 

Engage Your Visitors

The best way to engage your visitors once they stop at your booth is to have your staff trained to know more details about your brand than what your visual setting already provided. In this part, it’s important to share some personal peculiarities like how you grew up or the first time you came up with the idea of your brand, bringing it closer to the people by playing the sentiment note. 

After that, add interactive games and activities with a lot of movement that will catch the eyes of new visitors. 


Branded giveaways are probably the most effective way of improving brand awareness. If you’re wondering why – it’s because people love free things. 

Having your brand name, logo, design, and colors on gifts for your visitors will immediately mark your brand name to their heads, spreading the word about your creative and generous company. 

Imagine how you feel when someone gives you a free branded lemonade cup? You’d probably only buy that lemonade from that moment on, so your trade show booth visitors would buy your brand only after the giveaways. 


Networking is one more crucial tool that can help you grow your brand awareness. Improve your brand name by attending the trade show networking events and workshops. 

Participate as an attendee of the trade show to learn about similar brands to yours, taking a closer look at how others build their brand names. 

Learn from competitors while having eyes wide open for possible teaming up and collaborations. Meeting your trade show colleagues will boost the presence and credibility of your brand. 


Trade shows offer freedom to design, display, and promote your booth the way you feel is the most prospective for your brand. 

Take a step forward promoting your brand before the trade show while offering the best giveaways, stories, games, and promotions after the exhibition starts. 

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About Us

SOL Brand Solutions Inc. is a trade show booth design company focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

Contact Us

SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928

Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
United States of America

SOL Brand Solutions Inc 2023. All Rights Reserved.

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