Smart tips for designing pop up trade show booths

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Clever ways to attract more attendees to your exhibition stall and exhibit stand

Ensure your stall design is unique to make your expo stand an experience zone; make your trade show booth design speak your brand language with these interested booth display design trends of 2021.

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Smart Tips for Designing Pop Up Trade Show Booths

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When it comes to business, branding is the key idea. Pop-up display booths are a great way to promote your company and create fantastic branding in any trade show.

Once you secure your custom trade show display for your next event, you then need to start planning for your design to make the best use of your days at the show. Here, we take a look at how to design pop-up trade show booths to get high impact.

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Request A Stall Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

1. Create Amazing Visuals

The main reasons people stop at certain trade booth displays are because they are drawn to their visuals. Visuals should include the company logo, vivid imagery, and messaging. Finding high-quality imagery can be difficult. 

Using cell phone photos or downloading online images won’t work since the resolution and the size of the images are small. A reputable print company can help you find and secure imagery that’s fit for a trade show booth

2. Use Lighting

Every detail of your pop-up trade show booth is significant, even something as basic as lighting. Be sure to have extra bulbs in case the ones in your banner stand burn out. The lighting makes the banner draw the attention of the visitors. So make sure you keep them lit at all times at the event. 

Consider where some spotlights can be used to draw attention to what you are highlighting in the show. For example, set up a light above your literature stand to attract attention to brochures.

3. Use Noticeable Colors

The colors used should be lively enough to be outstanding. Colors that look too dull or neutral tend to cause your pop-up trade show booth to fade into the background. If your color does not include brighter colors, choose to combine interesting textures or metallic surfaces instead.

Ensure your color selections convey the emotions you want to create in your attendees. Attracting visitors is vital to forming a strong return on investment, so it is significant to create a high-level of visual appeal within an exhibition show.

4. Include Graphics

Graphics and Images are a more effective way to communicate a complex message quickly. Use high-quality images, life-sized, and keep signage simple and well-crafted. Graphics isn’t something that should be done poorly. 

 

Other than conveying a message, it also represents your product in a professional way. If graphic design is not your passion, consider hiring an expert. Ensure your graphics make a long-term impression and are noticeable from a distance.

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5. Hire Entertainers

Entertaining visitors makes you more memorable and creates a more relaxed and fun atmosphere. Bring your trade booth to life by hiring some entertainers. The entertainers don’t just invite the audience, but they become an important part of your demo crew. Think about those late-night infomercials with the over-the-top personalities and have some fun repeating that in a lighthearted, but above all informative way.

6. Technology

Everyone loves a gadget especially one that makes interactions more efficient, fun, or interesting. Possibly this technology ties in with a competition or game you are running, or maybe it is as simple as offering tablets for capturing potential customers’ contact details instead of using pen and paper. Consider scanning the barcode on your visitor pass to get your contact info.

7. Make Your Pop up Trade Show Booth Easy to Navigate

Functionality in the show can also play a bigger role in your success at trade shows. Consider the layout of your exhibit and how attendees will move about it. You want to have a good flow so that visitors can move unimpeded from one location to another. 

If the space looks awkward and people cannot easily access your product or they are constantly bumping into one another as they browse, then functionality might have been lost—and this can hurt your image.

8. Know the Foot Traffic Patterns

Research the schedule to know when the main speakers will present the brand, then implements this into your staff’s agenda for the event. Know the general layout of the event and see how your booth location is placed concerning major traffic areas. 

Also, be aware of where washrooms are located and where your competitor’s trade show booth is located. The better knowledge you have of the event layout, the more prepared you will be.

9. Make Your Trade Show Booth Noticeable and Memorable

If possible check out your competitors to see how they have designed their booth to come up with a better trade show booth. Make sure your trade show booth can be seen from far, maybe it will attract people to come in to see what is happening.

 

You can also hang an overhead display put graphics and logos on the floor to attract attendees.

Designing pop-up trade show booths are not always easy. From designs and dimensions to branding and sales, we are here to help you make the right decisions for your next trade. Contact us today.

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SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
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