Back in the day, trade show companies prioritized displaying the products as much as possible. Reduces your chances of generating lead and diminish your overall trade show performance. Also, extra arrangements cost an extra few bucks which drives up your overall investment.
What Can You Do?
Creating a minimalist trade show booth isn’t as difficult as it seems. Keep the following things in mind and you will be good to go!
- Manage your Graphics and Signage
Now we have already discussed, too much graphics in a cluster doesn’t help you even a bit. Instead, try to use your trade show graphics and signage smartly. This is why you must choose a trade show banner design that isn’t riddled with text or has too many photos. Try to suspend some of your banners which can attract the attendees from a distance without cluttering your booth. Put only the necessary graphics.
- Choose the Right Booth Size
Create a rough estimate of your budget to know how much you are willing to spend on the booth size as they come in varying sizes. Getting a trade show booth that is too large will make your exhibit seem empty which you will have to fill up somehow.
- Use Lights to your Advantage
While it’s important to properly illuminate your show booth, the contrast must be managed throughout the booth. Unequal contrast and focus in the booth prevent the attendees from focusing on the important products. Instead, use higher contrast on your trade show display product samples or illustrations.
- Give Attendees Space
Try to use the minimum number of furniture which will allow the free flow of visitors around your trade show booth. Also, ask your staff to maintain maximum restraint so that the attendees don’t feel hassled on every step they take. Make sure there’s enough space that they don’t disrupt others’ movement.
A minimal design does not mean you are losing out on something. Rather, you are giving them exactly what you want. So, don’t hesitate to jump on board with the latest design trends.
