Tabletop Displays for Trade Shows
Tabletop Displays for Trade Shows | Tabletop Displays | Trade Shows
One of the biggest and most eye-catching display elements in an exhibit stand is the tabletop displays. For some exhibits, they even act as the main attraction. Thus, it is important that they are properly displayed to attract more and more attendees to your trade show exhibit.
But what more can you do apart from simply setting them up in your booth?
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Here are some tips to create innovative tabletop displays for trade shows for upcoming events.
1. Have a Clear Idea of What Needs to be Displayed
The goal of setting up tabletop displays like any other signage is to convey a certain message. Be it about the products, service, offers, brand, and so on. They must instantly tell the attendees what the exhibit stand is about and what is being exhibited.
So, before you create the graphics and message for the tabletop displays for trade shows, have a clear understanding of what is to be conveyed. This the message, images, text, and the overall look of the display.
2. Choose Pop Up Stands
For exhibitors who are exhibiting more than once, having displays that can easily be set up and stored is a boon. So, the best option you can choose for your custom trade show display is a pop-up tabletop display.
This will make storage, installation, and dismantling a piece of cake and you wouldn’t need the trade show booth design company’s help setting them up.
3. Experiment with its Placement
The most popular place to set up the tabletop display in an exhibition booth design is at the back. Why so? Well, since they take up so much space, placing them in the front would block the view.
So why not switch things up and place them where you want the attendees to be. For example, if you want them to try out your product demonstration, place it near that space. If you want them to enter your modular exhibits, place them next to the entrance.
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4. Have Minimum Text
Your tabletop displays for trade shows are not a product catalog or a website, so, there’s no need for you to have a barrage of text on them. This will only confuse the attendees and make them avoid your trade show stands.
An effective display is one that conveys the message with minimal text that is informative and yet, intrigues the attendees to know more about the brand and its products and services. In addition, consider using images to drive home the message.
5. Choose the Right Font
Much of the display’s effectiveness gets lost when the brand fails to use the right font. The wrong font choice can make the display look awkward or difficult to read. This is especially true for attendees who are looking at your trade show exhibit from far away.
Sure, up close, they might look beautiful but from a distance, the attendees won’t be able to tell who you are and what you are exhibiting.
6. Use Lighting
Just like your trade show display banner, your tabletop displays for trade shows also need to be properly illuminated. The more well-lit your display is the more likely are attendees to stop and read it. This way you are attracting attendees to your stand booth. It also makes it easier to read the display from both up close and far away.
You could opt for arm lights and spotlights over the display. Or, to give it a more neater look, go for backlit displays that already have lights installed in them.
7. Incorporate Technology
Get with the current trends and adopt technology into your tabletop displays. This may be in the form of having videos or moving graphics in the tabletop displays or technology placed near them to enhance the experience.
Having tablets near placed near the tabletop displays is a great way to engage the attendees without taking up much space.
8. Consider Table Throws
Give your tabletops a professional look by having table throws. Rather than a simple plain cloth over the table, get a professionally tailored cloth that covers the table. This gives the display a more sleek appearance.
We hope this article will help you create some awesome tabletop displays for trade shows for upcoming events.
Every display element in trade show stands needs to be designed with the utmost professionalism as these are the first things attendees see before they interact with the booth staff. If done right, they can easily become a crowd magnet and effectively convey the brand message.
Tip of the Day: Make sure there are other resources available for more information. This could include a literature rack or an attendee to answer the attendees’ questions.