Exhibiting at SuperZoo 2027
SuperZoo is the largest pet-industry trade show in North America, produced by the World Pet Association at the Mandalay Bay Convention Center in Las Vegas. It runs annually in August (2026 was August 12–14; 2027 dates are not yet published) and draws pet retailers, distributors, suppliers and grooming and veterinary professionals, with more than 1,100 new products typically debuting. Because it’s a Las Vegas show and our warehouse is in Las Vegas, a SuperZoo booth is delivered across town rather than shipped.
SuperZoo is a product-discovery and retail-buyer show, with strong grooming and education components. The booth has to merchandise pet products cleanly, support live demos where relevant (grooming, training, functional products), and give buyers room to evaluate and write orders.
Booths for pet products and demos
A 10x10 carries a focused brand with a product wall and an order counter; a 20x20 island lets a brand build a fuller display with a demo area; a 30x30 supports a large catalog with category zones, a demo or grooming stage and a meeting corner. Grooming-tool and product brands often want a live demo space; functional-nutrition and wellness brands lean toward clean product display and sampling.
Merchandising matters — pet buyers respond to product they can see and handle — and where you demo (grooming, training, enrichment), the booth needs the space, power and clearance to run it safely in front of a crowd.
The in-city Las Vegas advantage
Las Vegas is our home market and our lowest-cost host city, and an in-city SuperZoo booth skips long-haul freight entirely. We build for Mandalay Bay every week and handle all required labor, rigging and paperwork, and the in-city model lets us turn a SuperZoo booth around on a tight timeline.
If you exhibit at SuperZoo and another Vegas show, we store and re-skin the same structure between them at no storage cost for 90-day windows.
Pricing for a SuperZoo booth
Because SuperZoo is in Las Vegas, pricing sits at our lowest tier of any host city: from about $6,700 for a 10x10 to roughly $59,500 for a premium 30x30 island, all-inclusive. For a product-discovery show, the value skews toward display, demo space and lighting.
Every quote is one number: design, build, graphics, local delivery, install, dismantle and Mandalay Bay paperwork.
