Getting new customers and increasing sales is the reason why we have a trade show. A company’s main goal for setting up a trade show booth is to gain leads and inform the attendees about the product/service you have to offer and get them to buy it. But often companies fail to do so. This may be due to a large number of people, shortage of staff, or sometimes another exhibit being better than yours.
Here are a few strategies to sell your products at a trade show:
- Attract Visitors
At a trade show, the only way to attract visitors is to create something interesting to draw to your trade show booth. With so many things going on you only get a few seconds to attract visitors. The modular display of your booth must be spacious and visible from afar. The display stands for trade show have to be kept in the front as people are naturally drawn at the sight of an object rather than banners with heavy text. The tabletop display for the trade show must be the highlight of the booth as it contains the products.
Your trade show booth setup must be approachable and easily accessible to create a lasting impression. The trade show display banner must be eye-catching and not riddled with text. The exhibit stands must be well lit. The staff must be approachable and friendly. The idea is that attendees must have a memorable experience to remember after the trade show is over. Doing so will make a much meaningful and emotional impact on people’s minds which is beneficial for your brand.
- Treating Customers
The trade show can be very stressful and tiring but don’t let that get the better of you. In front of the trade show display, have a staff member to introduce the brand briefly before guiding customers into the booth. You might have various kinds of customers and they might ask you a lot of questions but won’t buy anything. Treat them in a friendly manner and don’t misbehave because it will shatter the brand image. The trade show display design shouldn’t be cluttered with products and banners. Give the customers space to move about. Having enough trade show counters to avoid confusion and ensure that the customer’s queries can be answered properly.
- Keep Working Credit Card Machines
The majority of the buyers at a trade show are likely to pay by credit or debit cards. That’s why you should always have working Credit Card Machines at the trade show counters for billing purposes.
These tips will help you with small strategies to get new customers and generate more footfall at your exhibition booth. Remember, you are the representatives of the brand, Treat your customers with respect and follow-up after the event.