Exhibiting at RSNA 2026
RSNA 2026 Booth Rentals — What Exhibitors Get
RSNA draws radiologists, medical-imaging professionals and major imaging OEMs worldwide to McCormick Place in Chicago, IL, November 29 – December 3, 2026. RSNA is the world's largest radiology meeting — a McCormick Place floor where imaging OEMs build some of the largest, most architecturally ambitious booths in healthcare. Turnkey booth pricing for this show runs roughly $62,600–$101,200 for a 30x30 island on a fully-inclusive basis, with smaller inline footprints starting near $11,400. Chicago pricing runs above our Las Vegas home market — most of the difference is freight and venue services, not design or fabrication.
Who This Footprint Fits
RSNA skews very large: the imaging OEMs take expansive 30x30-plus islands with theaters and private clinical-demo rooms; smaller AI and services vendors run 20x20 and 10x20. Where we see the right fit at RSNA:
- Imaging OEMs and modality manufacturers
- AI, informatics and PACS/workflow vendors
- Contrast, services and clinical-software companies
- Exhibitors running clinical demos and private briefings
What's Included in a Chicago Rental
Every quote is turnkey — one number on the proposal covers every line below:
- Photorealistic 3D rendering before approval
- Full pre-build and inspection at our Las Vegas warehouse
- Complete graphics production (backlit fabric, direct-print or tension fabric)
- Round-trip freight from Las Vegas to McCormick Place
- Certified, labor-compliant install and dismantle
- Show paperwork — EAC filing, COI, electrical orders, drayage coordination
- One dedicated project manager from kickoff to load-out
- AV specification, sourcing and on-site setup
Chicago Logistics
McCormick Place uses a four-union model with steward sign-off at each phase and tiered drayage. Our project managers confirm the drayage tier before crating so there's no surprise material-handling invoice. Plan freight for 5–7 days of transit and confirm your target move-in window early — McCormick Place fills its docks quickly during RSNA.
2026 Pricing Detail
A turnkey 30x30 island for RSNA typically falls between $62,600–$101,200. The variance tracks design complexity, AV and monitor count, and architectural detail:
- $62,600–$75,400: clean professional build, backlit fabric, standard counters, LED lighting.
- $82,000: monitor walls, upgraded lighting, second meeting room, theater capability, hospitality — the mid-market sweet spot.
- $101,200: premium materials, architectural ceiling, sound-private rooms, custom lighting design.
Rent vs Buy
For one to three shows a year, renting at $62,600–$101,200 per show wins on cash flow and design flexibility — you re-skin graphics each cycle and never carry storage or refurbishment. For five or more shows on stable branding, purchase can amortise lower, but at island scale the cost of looking dated mid-purchase-life is real. Most RSNA exhibitors at this footprint rent.
Ready to Get Started?
Submit your show name, dates and booth number for a custom 3D rendering and full price within 24 hours. Every booth includes our warehouse pre-build guarantee and a dedicated project manager. For teams comparing venues, see our trade show booth rentals in Chicago.
