Companies aim to gain more customers and increase sales at a trade show. This is because they come in direct contact with their customers. So how does a certain show booth stand out amongst its competition? What are the best trade show booths doing differently? The answer is early planning, strategizing, proper marketing, and following up with the leads.
These points will help you promote your brand before an upcoming trade show:
- Audience Segmentation
You must learn to segment the audience properly. It’s a great strategy to get leads as it helps you navigate through the audience without any confusion. Do your research and target them based on their geographical area, job titles. Also, familiarize yourself with their network which will provide links for your business to grow. Doing so will help you personalize your show booth.
- Create A Can’t-Miss Booth Experience
Having a customized booth has several advantages. You can have a booth design that has personalized trade show counters following the audience segmentation. Make sure the trade show banner design is attractive and not riddled with too much text. Now that you’ve created a very eye-catching booth, it’s time for you to create an experience worth remembering. But make sure you get noticed for all the right reasons. Recruit well-trained staff that will guide the customers through the displays for the trade show. Be informative and friendly.
- Social Media
Creating a trade show hashtag before the exhibition is a great way of informing your audience. Focus on active participation at the upcoming trade show Twitter conversation. This can boost your chances of getting more footfall. Posting a preview with the trade show displays will create excitement and curiosity. Moreover, sending invites to some of your “big shot” or “important” customers is a great way of increasing the flock around the booth.
- Market Your Participation Through Media Coverage
Try to highlight your participation at the trade show through the media as it serves as a constant reminder to people. This increases your chances of sales. Additionally, it also makes people look out for your brand at the next event.
Apart from participating in trade shows, but sending the message of participation is beneficial as it can increase the number of people at your booth. Remember, every person is a potential customer.