How to prepare a trade show exhibit for a trade show in 2021
Tips for preparing for your first trade fair 2021, be ready with your exhibition
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Attending trade shows can be stressful, but being well prepared can help you organize your exhibit stand during a trade show in 2021. Preparing in advance can ensure that you have a productive show. Think about all aspects including exhibit rentals, trade show setup, your team, and the likes.
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How to prepare a trade show exhibit for a trade show in 2021
Are you planning to take part in the 2021 trade fair and you don’t know where to start? Setting up a trade show exhibit can be an excellent way to gain visibility and customers for your business. Before you commit to purchasing a trade show exhibit, this is how you can prepare for a trade show in 2021:
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1. Select the Right Trade Show for Your Business
This can be difficult if you are new to the trade show world, but ultimately, but with good research, you can rest assured that you will make it. Don’t rush; it is better to start with a smaller investment. Attend the event as a visitor first and see if it fits your needs.
The event you want to attend might be popular and recommended but still not appropriate to your business. Make a list of all industry events and select one which is preferred by your existing and your potential customers, competitors, and suppliers.
When you are sure of what you need, it will be easy to pinpoint the right trade show for you. After a show or two, your own experience will guide you.
2. Plan In Advance
The most important thing you need to do before a trade show starts is to plan well ahead of the planned time. Inform your trade show exhibit staff of the travel date so that they can book their flights before the cost goes up. Secure the room before the hotel sells out.
Also, pre-show campaigns planning are very important. Are you planning to launch a new product at the same event? Do you have any important news you would like to share during the show? Do you want to print the product sheets or giveaways? Prepare emails for the trade show at least three to five weeks before the date of the show. You need to inform your potential customers of your presence and use email as your platform to broadcast any important news that you want to communicate.
Also, be prepared for questions. Therefore, every stand booth team member should be an expert on your company and product. To ensure that your team is ready, create a list of expected questions and have the answers.
3. Ask Advice from Previous Exhibitors
Most trade shows will list the past exhibitors. Reach out to non-competitors and ask for help. Did they find the trade shows you are considering helpful to them? Did the event meet their expectations? Are they planning to attend next time? What mistakes should you avoid?
4. Advertise in Advance
Announce that you are participating in a particular show by inviting your customers, suppliers, or other contacts to attend the trade show. Ensure you give them all the details, like your trade booth number and the name of your company. If you have one, ensure that you mention it while advertising your trade show attendance on your website.
5. Make Sure to Stay Up-to-date with the Event
Many trade shows have their own app. If the expo has one, it would be useful to download the app and keep an eye on anything that might come of use before and during the show. In case it has no app, subscribes to the event’s newsletter, follows it on social media, or even continues to check the website for updates.
6. Rehearse Again And Again
You can change your strategy throughout a trade show, it’s still important to practice your sales tactics before the show day to iron out any issues that you may not have noticed.
The conversations that you will have at a trade show are dynamic and having a sales script prepared might not be the best solution. However, it is worth writing a rough conversation plan that you and your sales representatives can use to close deals and avoid any awkward moments when interacting with prospects.
Asking your trade show exhibit team difficult questions about your brand or product reduces nervousness and lets you solve problems with your sales strategy before it comes to real customers.
7. Create a Checklist
Lastly, you should have a checklist of all must-do events during the show. That way you can be sure that you don’t miss anything in your trade show pop-up you want to see at the show.
Refer to the checklist at least a day before to ensure that you are not missing any important thing on your list. Re-evaluate your list and see if you need to revise your schedule.
Attending the first trade show can be exciting and scary. It is a big step for a lot of companies. But if you do your homework, set realistic goals, watch your budget, you will have a successful trade show booth.
If there is anything you would like to be assisted with when preparing for your convention booth displays for trade fair 2021, don’t hesitate to contact us.