How to prepare a trade show exhibit for a trade show in 2021

Exhibit Rentals booth designs

Tips for preparing for your first trade fair 2021, be ready with your exhibition
booth design, and portable booths.

Attending trade shows can be stressful, but being well prepared can help you organize your exhibit stand during a trade show in 2021. Preparing in advance can ensure that you have a productive show. Think about all aspects including exhibit rentals, trade show setup, your team, and the likes.

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How to prepare a trade show exhibit for a trade show in 2021

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Are you planning to take part in the 2021 trade fair and you don’t know where to start? Setting up a trade show exhibit can be an excellent way to gain visibility and customers for your business. Before you commit to purchasing a trade show exhibit, this is how you can prepare for a trade show in 2021:

REASONS WHY WE LEAD

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Request A Free Quote

Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Request A Stall Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Request A Call Back

Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

1. Select the Right Trade Show for Your Business

This can be difficult if you are new to the trade show world, but ultimately, but with good research, you can rest assured that you will make it. Don’t rush; it is better to start with a smaller investment. Attend the event as a visitor first and see if it fits your needs. 

The event you want to attend might be popular and recommended but still not appropriate to your business. Make a list of all industry events and select one which is preferred by your existing and your potential customers, competitors, and suppliers. 

When you are sure of what you need, it will be easy to pinpoint the right trade show for you. After a show or two, your own experience will guide you.

2. Plan In Advance

The most important thing you need to do before a trade show starts is to plan well ahead of the planned time. Inform your trade show exhibit staff of the travel date so that they can book their flights before the cost goes up. Secure the room before the hotel sells out.

Also, pre-show campaigns planning are very important. Are you planning to launch a new product at the same event? Do you have any important news you would like to share during the show? Do you want to print the product sheets or giveaways? Prepare emails for the trade show at least three to five weeks before the date of the show. You need to inform your potential customers of your presence and use email as your platform to broadcast any important news that you want to communicate.

Also, be prepared for questions. Therefore, every stand booth team member should be an expert on your company and product. To ensure that your team is ready, create a list of expected questions and have the answers.

3. Ask Advice from Previous Exhibitors

Most trade shows will list the past exhibitors. Reach out to non-competitors and ask for help. Did they find the trade shows you are considering helpful to them? Did the event meet their expectations? Are they planning to attend next time? What mistakes should you avoid?

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4. Advertise in Advance

Announce that you are participating in a particular show by inviting your customers, suppliers, or other contacts to attend the trade show. Ensure you give them all the details, like your trade booth number and the name of your company. If you have one, ensure that you mention it while advertising your trade show attendance on your website.

5. Make Sure to Stay Up-to-date with the Event

Many trade shows have their own app. If the expo has one, it would be useful to download the app and keep an eye on anything that might come of use before and during the show. In case it has no app, subscribes to the event’s newsletter, follows it on social media, or even continues to check the website for updates.

6. Rehearse Again And Again

You can change your strategy throughout a trade show, it’s still important to practice your sales tactics before the show day to iron out any issues that you may not have noticed.

 

The conversations that you will have at a trade show are dynamic and having a sales script prepared might not be the best solution. However, it is worth writing a rough conversation plan that you and your sales representatives can use to close deals and avoid any awkward moments when interacting with prospects.

Asking your trade show exhibit team difficult questions about your brand or product reduces nervousness and lets you solve problems with your sales strategy before it comes to real customers.

7. Create a Checklist

Lastly, you should have a checklist of all must-do events during the show. That way you can be sure that you don’t miss anything in your trade show pop-up you want to see at the show.

Refer to the checklist at least a day before to ensure that you are not missing any important thing on your list. Re-evaluate your list and see if you need to revise your schedule. 

Attending the first trade show can be exciting and scary. It is a big step for a lot of companies. But if you do your homework, set realistic goals, watch your budget, you will have a successful trade show booth

If there is anything you would like to be assisted with when preparing for your convention booth displays for trade fair 2021, don’t hesitate to contact us.

Happy Exhibiting! 

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About Us

SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
United States of America
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