Qualities of a powerful banner for trade show
An outstanding banner for trade show and trade show graphic makes a
wonderful trade show exhibit.
Qualities of a Powerful Banner for Trade Show
Coming up with the most attractive booth display can direct the customer to your booth. Therefore you need to highlight new arrivals, promote a slow-moving item or announce a sale.
If your booth is fortunate enough to feature one or more products, then you have the most proven forms of advertising at your disposal. In this article we feature some of the best booth display ideas to use in the 2021 US trade show.
REASONS WHY WE LEAD
We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.
We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.
Reusable and Affordable
Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.
Get meaningful and attractive brand graphics to feature value to your fair booth rentals.
We build your booth displays at a production unit using leading-edge technology.
Digital is everything today, we assist you to build meaningful brand experience using technologies
Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.
Quality Execution Assured
Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals ﬁrst thenthe booth structure goes on site after thorough quality inspection for ﬁnal execution.
Right Value for Money
Out transparency policy and our principals is to have ﬁxed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client
Request A Free Quote
Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your ﬂoorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.
Request A Stall Design
Are you exhibiting in a new country for the ﬁrst time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.
Request A Call Back
Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.
1. Less Is More
People are enticed to exhibit banners that are easy to read and understand. Therefore, when making your banner for trade shows, try to highlight your message with as few words as possible. You can select them wisely to maximize impact.
A clean look is always preferred as cluttered banners are to read from afar. Additionally, the key message you want to send should be placed on your banner at eye level, to make it easier to spot even when someone takes a glance at your trade booth displays.
2. Check on your Messaging
You need to think about an engaging tone of voice. To perfect your tone of voice, refer back to your product’s personality.
Is the approach to the message lighthearted and playful? Who are the visitors? Are your visitors made up of executives, therefore necessitating a more serious tone?
Think about a tone reflective of the brand personality that will align the message and supporting graphics to your objective and goals.
3. Consider a Simple and Memorable Headline
Another thing that draws the attention of the attendee is your headline. Ensure you keep it compelling and clear, but short and simple. A wisely thought out headline influences the audience who are passing by to come into your display booth.
The bold headline looks larger on an exhibit display and is visible to people from every point on the trade show floor space.
4. Professional Trade Show Graphics
5. Include Your Contact Information
You need to avail all your contact information and make them visible to all who pass by. Since banner stands are placed on the show floor, contact information, like email address, website or phone number should be at the top of your banner. This makes it noticeable above the heads of all those who walk by.
Contact details are not the same as the tagline. A tagline is the main statement of your banner for the trade show and will show a bigger font. While contact information you need to choose a smaller font so that you don’t confuse it with a tagline’s message. A trade booth needs to have a banner’s message that is highly visible to many people moving around. No need to include your postal address or street.
6. Use Noticeable Colors
While the coloring scheme needs to be consistent with your general marketing design, it should also be bright enough to look unique. Colors that are so dull or neutral cause your trade show booth to fade into the background. If your color dynamic doesn’t include brighter colors, consider incorporating metallic surfaces or exciting textures instead.
Ensure your color choices send the emotions you want to create in your attendees. Attracting prospects is important to creating a strong return on investment, so it is significant to create a high-level of visual appeal within your exhibit.
7. Lighting Your Exhibition Stand
This can be achieved by using colored LEDs. This might change the whole look of the stand booth remarkably. For instance, you can win visitor’s attention with strings of neon signs, festoon light, and giant light bulb letters. If you like a low-key result, then choose a showpiece light, like a chandelier or even a homely feel standing picture lamp. Don’t forget to emphasize the key features of your booth with your lighting.
An effective stand booth will be designed with the brand identity in mind. The trade booth and the material that is being displayed will both contribute to the impression that is being made on the attendees, so reflect on the value and identity that the product wants to promote. This can be achieved by incorporating brand colors logos, and other recognizable features into the graphics, and by selecting a display stand that matches the company’s style.
9. Use Consistent and Simplistic Design in your Message
Whether you are a reputable company or a start-up company, to achieve a strong identity, you need to implement a set of brand guidelines. Use of logos, color, images, fonts; your strategy should be well documented to ensure consistency across all of your marketing efforts. Use these strategies as a blueprint for your trade show booth design.
Be sure not to go overboard. Your stand booth will be one amongst many, and any good designer knows that the key to standing out in a crowd is to keep it simple yet eye-catching. Your chosen fonts should be bold, clear, and easy to read. If an attendee can’t read the text from a distance, it will not grab their attention. Keep it short and straight to the point. Visitors have limited time and it is better that you capture some of it.