Portable Displays for Trade Show

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You may have a custom trade show display or a rather eye-catching display, but all of it will amount to nothing if you don’t have attendees in your portable displays for trade shows. Simple setting up an exhibition booth on the show floor won’t get you the expected attendees. You have to be strategic about where you will be located on the trade show floor.

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But how do you decide what is the best place for your booth? Here is how you decide the best location for your portable displays for trade shows.

1. Say No to Entrances

While it may seem like a good idea to set up your trade show exhibit front and center of the floor, it is actually a location that sees some of the least traffic. 

When attendees enter the trade show, they prefer to look around before entering an exhibition booth. So, they won’t enter the first booth they see when they enter. And having already entered and moved into the trade show, the chances of them coming back to the entrance is rather low. 

Moreover, the entrance is also a place that has a steady flow of attendees coming in. Thus, they usually try to move forward before exploring the portable displays for trade shows and events.

2. Avoid Exits

Just like entrances, avoid setting up your modular displays near the exits. The idea behind this is rather simple. When attendees are moving towards the exit, they have made up their minds about leaving the venue altogether. So, the attendees are less likely to enter your trade show set up.

Moreover, people might also associate a booth display at the end with something that’s not as impressive, hence, being placed towards the end.

3. Intersections Bring the Crowd

The intersections or the main junction of the trade show floor usually has the most crowd present. Why you ask? Simple, at the intersections, attendees from different directions are coming at one point.

Thus, it is the best place for portable displays for trade shows and events to set up near intersections. With crowds from every direction, an eye-catching trade show exhibit design will instantly attract attendees.

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Request A Stall Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Request A Call Back

Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

4. Avoid Columns and Pillars

It goes without saying but stay clear of columns of pillars. This is for two reasons. Firstly, they can block the attendees’ view. Thus, they won’t be able to see your trade show booth set up. Thereby, you might lose some precious prospects.

Secondly, it towers over the exhibit stand making it look smaller than it is. This is because the sheer size of the pillar or column will overshadow the booth and thus, making it congested. 

5. Exhibit Near Cafes/Refreshment Areas


Many trade shows have cafes or refreshment areas for attendees to grab a bite and relax. Use the booth space near these areas to set up your exhibit stand. This is because these are high-traffic areas and the attendees are more likely to visit the ones near these areas before moving ahead.

6. Stay Near Competition

Yes, you read that right. Setting up your modular exhibits near competitor’s trade show stands is one of the best ways to attract your target audience. 

Now while it may seem that exhibiting near a competitor can lead to lesser booth traffic, if you tick all the right boxes when it comes to planning and execution, you can easily have the attendees heading to your booth. 

Also, apart from your customers and expected attendees, you might also have the competitor’s audiences in your stand booth

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7. Near the Trade Show Program

Modular displays aren’t the only thing that the trade shows host. Many also have other events for the brands, company executives, industry experts, and so on. It is also usually the place where most of the trade show events like discussion panes, speeches, games, presentations, etc., occur.

These become major crowd magnets as many attendees, executives and industry experts alike attend these events. After the event, they are more likely to visit a trade show booth set up near the program.

8. Avoid Secondary Ailes

The chances of a large chunk of attendees diverging from the crowded aisles to secondary ones are low. When attendees enter the trade show venue, they tend to gravitate towards those areas that have a crowd and those trade show stands that have a lot of noise.

So, it’s better to avoid the secondary aisles as they see lesser foot traffic than the main aisles and intersections.

We hope this article will help you choose the right location for your portable displays for trade shows. Remember, one reason why even the best trade show stands fail to get attendees to visit their booth as they were placed in a low-traffic area.

If you need assistance in building cool trade show booths for an upcoming trade show event, look no further. Our team of dedicated professionals will help you out. Contact us today for more details.

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About Us

SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

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SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
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