PGA Merchandise Show 2026
The PGA Merchandise Show functions as golf’s worldwide business conference which brings together industry experts to display golf equipment alongside apparel and technological products and accessory items.​
The event takes place every year in Orlando where it welcomes more than 30,000 visitors who include 7,000 PGA professionals and 1,000 VIP buyers and media representatives from leading retail businesses.​
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PGA Merchandise Show 2026 Quick Facts
PGA Merchandise Show 2026 | Details |
Dates: | Jan 20-23, 2026 ​ |
Venue: | Orange County Convention Center, Orlando ​ |
Attendees: | 30,000+ pros and buyers |
Exhibitors: ​ | 1,000+ brands ​ |
Floor Size: | 664,000+ sq ft ​ |
Buyer Power: | $885M purchasing ​ |
Key Features: | Demo Day, Fashion Show, The Range |
Scale:Â | Golf Industry Professionals Hands-on demos and product testing |
Key Themes: | Golf Equipment Innovation Sports Retail Golf Tourism & Training |
Why it matters:Â | The premier business event for the global golf industry. |
What is the PGA Merchandise Show?Â
PGA Merchandise Show is the golf industry’s yearly highlight. It is the hard work of the PGA of America that brings to life this big event where professionals and retailers meet, and share their knowledge of the latest trends and products, and they also make new connections.
The exhibition features more than 1,000 brands which showcase equipment and technology and apparel and travel and wellness products.​
The VIP buyer segment holds $885 million in market potential and generates $2.2 billion in yearly business revenue.​
Overview of PGA Show 2026
The PGA Merchandise Show 2026 is coming to a reality at the Orange County Convention Center and will run from January 20 to 23 in Orlando, Florida. The size of the event is the reason why it will be the most attended since it is taking place in a larger venue, hence everybody that wants to be among the buyers and brands, and see the innovative products category will have a spot to be.
The event features three main highlights which include Demo Day on January 20 followed by the Fashion Show on January 21 and ending with the Winter Jam Concert on January 22.​
Why Exhibit at PGA Show?
The market contains 1,000 VIPs who operate from 800+ locations and have the ability to make purchases.​
The Pro Network provides access to 7,000+ PGA Professionals who can help members find courses and shops.​
Media Exposure: 900+ representatives amplify product launches.​
The booths create an environment which leads customers to make instant purchasing decisions.
Key Trends at PGA 2026
- The Range features advanced testing equipment which includes swing bays and putting greens for next-generation technology.​
- The Fitness Health & Wellness Pavilion of Wellness Expansion joins forces with TPI and GFAA.​
- Racquet Synergy: Pickleball/padel demos highlight crossover sports.​
- The addition of interactive elements which include contests helps users become more involved with the platform.
Exhibitor Preparation Tips
- Secure booths through official PGA channels during the early booking period to achieve optimal booth placement.​
- The team needs to develop two-minute presentations which will be used to present their work to Demo Day attendees.
- Set up product trials and meeting lounges.
- The organization should create a schedule to perform CRM follow-ups after the event.​
- The process requires users to start their work at least 8-12 weeks before their deadline needs to be met.​
Booth Design Essentials:
Modular Builds: The rental system of Orlando provides flexible solutions which work with its extensive event spaces and enables tour operations to use the facilities.​
The space should combine LED walls with touchscreens and graphics which display golf-related content to create an impactful environment.​
Open layouts with demo zones handle high foot traffic.
PGA 2026 Highlights
- The Range: Reimagined Equipment Test Center with tech experiences.​
- The educational program includes more than 80 sessions which teach business principles and current market developments.​
- New Pavilions: Golf Travel and Club Amenities zones.​
- These features enhance connections.
Booth Rental Benefits for PGA
Rentals help businesses save money while eliminating storage needs and enabling them to select products based on current golfing trends.​
The budget allows for three different building solutions which include Eco-modular and custom high-impact and hybrid options.​
We provide complete services which start with project development and end with demolition services.
Exhibitrentals operate as PGA Booth Experts
Exhibitrentals provides PGA Merchandise Show booth rentals which include personalized design solutions and technological features and complete logistical support at affordable rates.​
We provide complete event management services which include graphic design, LED wall installation, touchscreen operation, complete event installation, disassembly, on-site event monitoring for all USA-based events.​
The PGA supports more than 1000 global projects which help develop industries that focus on apparel and technology.​
Dominate PGA with Exhibitrentals
Exhibitrentals provides PGA 2026 with brand-compatible trade show booths which include storage solutions, eco-friendly materials and complete pavilion management services.​
Contact us now with your requirements at info@exhibitrentals.com and let’s turn your vision into reality.
Frequently Asked Questions
(FAQ’s)
PGA pros, LPGA members, retailers, resorts, and media—over 7,000 pros with massive buying power.​
Leading golf companies demonstrate their new tools, tech, clothing, and bags as well as travel, wellness and other products.​
Massive floor with pavilions for equipment testing, fashion, and new products; record expansion in 2026.​
Yes, PGA Show Demo Day on Jan 20 for outdoor equipment trials and The Range bays inside.​
80+ sessions on sales, tech, and trends led by experts for professional growth.​
Absolutely—modular booths from 10×10 suit startups alongside majors.​
Eco booths from recycled materials reduce waste; a key industry focus.​
Through official channels early; pair with rental pros like Exhibitrentals for design.​
LED walls, touchscreens, VR for swing analysis to engage visitors.​
Yes, teams handle setup/dismantle with supervisors guiding labor.​
8-12 weeks ideal for graphics and services deadlines.​
Rent for flexibility and savings; buy for multi-show use with storage.​
Yes, Exhibitrentals handles USA shows and some Europe/Asia events.​
Live Fashion Show & Reception on Jan 21 previews apparel trends.​
PGA Hub, buyer lounges, and VIP meetups for deals.​
Golf Travel Pavilion, expanded wellness, and racquet sports zone.​
Vary by size, features, location; get custom quotes from experts.​
Designs stored for easy future reuse and adjustments.​
Reach Exhibitrentals via site for no-pressure quotes and guidance.​
Four days plus build-up; plan for full logistics support.​
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