Exhibiting at PAX West 2026
PAX West is the West Coast’s largest celebration of gaming and gaming culture, drawing more than 100,000 attendees to the Seattle Convention Center over Labor Day weekend — September 4–7, 2026. The show spans the convention center’s Arch and Summit buildings and features two major Expo Halls where publishers, studios, indie developers and hardware brands put games in players’ hands. Because our warehouse is in Las Vegas, a PAX booth is pre-built there and shipped to Seattle on a short 2–3 day lane.
PAX is a fan-facing, playable, queue-heavy show. The booths that win are built around hands-on demo stations and the lines they generate — a great game with a poorly-managed queue loses the crowd. Photo moments, demo pods and durable, high-traffic design matter far more than a quiet meeting setup.
Booths built for playable demos
A 10x10 carries a single game with a few demo stations and a feature wall; a 20x20 island supports a stage or multiple demo pods with a queue line; a 30x30 (and up) is for a major publisher or platform building a branded world with a theater, many demo stations and merch. Hardware brands build for hands-on trial; indie developers cluster in smaller stands focused on getting controllers into hands.
The design priorities are demo-station density and durability, a queue that absorbs a crowd without blocking the aisle, a photographable backdrop, and reliable power and connectivity for live gameplay. Build tough — a four-day, hands-on crowd is hard on a booth.
Seattle logistics
The Seattle Convention Center is a union house spread across two connected buildings, so move-in and labor are coordinated across the Arch and Summit spaces. Seattle is one of our shortest freight lanes — a 2–3 day ship from Las Vegas. We pre-build and inspect the booth in Las Vegas, carry the required certificates of insurance, coordinate the union sign-offs, and the install replicates an approved build.
Because the booth is essentially a live gameplay environment, we test the demo-station setup and power in Las Vegas before it ships, so the Seattle install is a known, working configuration.
Pricing for a PAX West booth
Seattle is an 82% city on our cost model. A turnkey PAX booth runs from about $11,000 for a 10x10 to roughly $97,700 for a premium 30x30 island, all-inclusive, with demo-station and AV build included.
Every quote is one number: design, build, graphics, freight, AV, install, dismantle and Seattle Convention Center paperwork.
