Renting a 10x30 Booth in Orlando — What Exhibitors Get
Orlando's Orange County Convention Center is the second-largest in the U.S. by usable space, and shows here trend toward consumer-facing categories like attractions, healthcare, and golf. Booth styling typically leans warmer and more open than the colder palette common at tech shows. For exhibitors at shows like IAAPA, PGA Show, AAOS, and Surf Expo, a 10x30 booth at 300 square feet is a workable footprint. Pricing in Orlando typically runs $22,500–$34,900 per show on a fully turnkey basis, with freight and Orange County Convention Center (OCCC) show services setting the range. In practice this means OCCC's two-campus layout (North and West halls connected by a tunnel) shapes your booth-traffic estimate and the drayage timing for your category. Some shows split across both halls; others stay in one.
Exhibit Rentals operates from a warehouse in Las Vegas. Transit from our Las Vegas warehouse to OCCC runs 6–8 days. Every booth in our 10x30 inventory is fully pre-assembled and inspected at our facility before it ships to Orlando — so the install at the Orange County Convention Center (OCCC) is replication of an approved build, not first-time assembly on the show floor. For markets like Orlando where freight distance and labor rules add risk, the warehouse pre-build is what protects your show date.
Is a 10x30 the Right Size for Your Show?
The 10x30 booth works best for a few specific kinds of exhibitor:
- Mid-market brands with multiple product lines to display
- Companies hosting press or analyst meetings at major shows
- Exhibitors needing a small enclosed meeting room
- Teams of 4–6 staff who need to run parallel conversations
Every configuration below ships to Orlando fully pre-built and inspected, so what fits on paper is what arrives at Orange County Convention Center (OCCC). If your plan includes scheduled press briefings, theater-style presentations, or a hospitality bar, you're effectively designing for an island. 20x20 or 20x30 gives you the four-sided visibility a 10x30 inline can't deliver.
Working With 300 Square Feet
Aisle patterns at Orange County Convention Center (OCCC) reward layouts that read clearly from a distance. Three hundred square feet supports clear functional zoning — typically three distinct activity areas plus a private meeting corner. A 10x30 fits three demo counters or display pedestals, a 65"+ monitor wall (or three medium monitors), a closed storage and meeting room at one end, branded lead-capture tablets at each station, and a small refreshment or coffee bar to extend conversation time.
At Orlando shows like IAAPA Expo (Orlando-fixed); HIMSS, exhibitors who outgrow the footprint mid-cycle pay for it in redesign, not just rent. What doesn't fit: four-sided visibility (you only have one open side on a 10x30 inline), large theater seating, or anchor-tenant press programming. The 30-foot back wall is a strength, but the inline format caps your foot-traffic capture.
Floor-Plan Choices at 10x30
On the Orange County Convention Center (OCCC) floor, footprint decisions are hard to reverse once space is assigned. A 10x30 inline gives you 30 linear feet of back wall — the longest single-side draw available without going to an island. Design rhythm matters here: three to four distinct moments along the wall (logo / hero product / proof / call-to-action) is more memorable than a uniform stretch. If you can book end-cap placement instead of straight inline, the second open side roughly doubles foot-traffic capture.
For Orlando exhibitors, shows like AHR Expo (rotate) set the pace of the calendar. Booth-number placement matters at this size. A 10x30 in the middle of an aisle is one thing; a 10x30 at an end-cap is essentially a peninsula with two open sides. When you book your space, ask the show whether end-cap availability exists for your category — even a small premium often pays for itself in qualified visitor counts.
Orange County Convention Center is split across two campuses (North and West) connected by a tunnel — your hall assignment changes the foot-traffic pattern materially. A 10x30 in West Hall sees different visitor flow than one in North; the booth design should anticipate which hall you're booked into.
Everything Your Quote Covers
Every quote from Exhibit Rentals is turnkey. One number on the proposal covers every line item below — there's no separate drayage invoice, no surprise electrical bill, no post-show reconciliation:
- Photorealistic 3D rendering before approval
- Full pre-build and inspection at our Las Vegas warehouse before shipping to Orlando
- Full graphics production — backlit fabric, direct-print, or tension fabric depending on design
- Round-trip freight from our Las Vegas warehouse to the Orange County Convention Center (OCCC) (or other Orlando venue)
- Certified installation and dismantling, fully labor-compliant for your venue
- Show services paperwork — EAC filings, Certificate of Insurance, electrical orders, drayage coordination
- One dedicated project manager from kickoff to load-out
What a 10x30 Costs in Orlando
A turnkey 10x30 trade show booth rental in Orlando typically falls between $22,500 and $34,900 per show. Where you land in that range comes down to materials, monitor and AV count, and how much custom architecture you add.
- $22,500–$28,700: Clean professional build with backlit fabric, standard counters, LED lighting. Right for mid-market brands with multi-product portfolios.
- $28,700–$31,800: Adds monitor walls, upgraded lighting, additional counters, larger graphics, additional brand zones. The mid-market sweet spot.
- $31,800–$34,900: Premium materials, architectural ceiling features, integrated tech and premium furnishings.
That works out to roughly $75–$116 per square foot in Orlando. Orlando pricing is moderate — right-to-work labor in the Southeast keeps install costs reasonable, but freight distance from our Las Vegas warehouse adds to the all-in number relative to West Coast markets. OCCC drayage tiers vary by exhibit category, your project manager will confirm tier and total before crating to avoid post-show invoice surprises.
Getting Into Orlando Venues
Florida is a right-to-work state, which gives more flexibility on labor — but OCCC still requires certified I&D supervision and a current Certificate of Insurance on file. The 10x30 arrives as a single pre-staged inline build, so none of it lands on your team.
Orange County Convention Center labor is comparatively flexible (Florida right-to-work), but OCCC drayage and electrical paperwork still requires advance submission. Hanging sign rigging requires venue approval. Our project managers handle every submission so the booth arrives ready to install. That applies to the 10x30 exactly as it does to every footprint we ship.
Where 10x30 Booths Go Wrong
At 10x30, the usual design errors cost you more. What we see at the Orange County Convention Center (OCCC) shows:
- Treating the 30-foot back wall as a uniform stretch instead of designing three to four distinct moments
- Adding a partial enclosed space that consumes 20% of the booth but doesn't fully provide privacy
- Skipping the demo theater opportunity that 30 linear feet of back wall actually supports
- Overpacking with monitors — three small monitors with no clear hierarchy underperforms one large statement monitor
- Designing for inline placement when end-cap availability could have doubled foot-traffic capture
- Not confirming your OCCC hall assignment before finalizing graphics — North and West halls have different ceiling-height envelopes, and a hanging sign sized for one hall may not clear in the other.
Rent or Buy a 10x30?
At the 10x30 footprint, the rent-versus-buy decision is rarely about cost alone — it's about how many shows you run per year and how aggressively your brand evolves. A purchased 10x30 runs $36,000–$56,000 upfront, plus $2,000–$6,500 per show in storage, refurbishment, freight, and labor. For one to three shows a year, the rental model at $22,500–$34,900 per show wins on cash flow and design flexibility. For five or more shows with stable branding, purchase can amortize lower, but at this booth size, refurbishment cycles and the cost of looking dated mid-purchase-life are real considerations. For Florida-based exhibitors, the rent-vs-buy math is closer than at coastal cities because freight from any East Coast storage to OCCC is reasonable. Still, three-or-fewer shows a year favors rental.
Next Step
Start with the 10x30 designs below, or request a quote for a custom 3D rendering and full price inside 24 hours. Each build includes the warehouse pre-build guarantee and one dedicated project manager through load-out at Orange County Convention Center (OCCC).
