Must-Have Natural Elements in your Trade Show Booth Design
Here is a list of 8 must-have natural elements in your trade show booth design.
To create an exceptional trade show exhibit design, brands often end up creating a high carbon footprint which harms the environment. However, some companies have shifted their focus from regular materials used to create a trade show booth design to eco-friendly ones.
So, with the world progressing and doing its part in preserving the environment, why should your show displays use old and harmful materials? Apart from preserving the planet, eco-friendly exhibits make a good impression on the attendees as it shows you care about the environment.
Here is a list of 8 must-have natural elements in your trade show booth design.
- Green Flooring
You can say goodbye to plastic and other harmful materials used to build your exhibition booth’s flooring. Exhibitors have been increasingly incorporating green flooring, i.e., flooring made up of eco-friendly and sustainable materials such as cork, bamboo, lightweight wood, linoleum, glass tiles, and so on.
Although wood has a high carbon footprint when used for trade show booth walls, the same is not the case for flooring. They have a lesser carbon footprint when lightweight and sustainable wood is used.
- Living Walls
An exhibitor favorite that is not only eco-friendly and sustainable but also adds aesthetic value to the trade show booth design is the living walls.
As the name suggests, these walls with plants attached to them that become a part of the trade show backdrop. These makeup for a refreshing change and an aesthetic visual stimulation that helps you reduce your carbon footprint. However, be sure to plant them after the trade show gets over.
- Zen Garden
With the hustle and bustle of a trade show, there will be times when the attendees might feel overwhelmed. A good way to provide them with a little escape from reality is to have a zen garden built in your trade show booth design.
The small garden is all made up of naturally found materials making it eco-friendly and sustainable. Moreover, it does a great job of helping you break through the sea of exhibitors.
While you don’t have to necessarily interact with the attendees, a good time to do so would be when they leave the garden, after feeling mentally refreshed.
- Reused Elements from the Previous Booth
If you are going to participate in more than one show, the chances of creating new booth displays are rather low. Even if you will upgrade your booth, why not reuse elements from the booth? It is both economical and environmentally friendly.
For example, you have a counter that you used in your previous booth; so rather than getting a new counter, why not make small tweakings to the old one and have an upgraded counter
- Cardboard Designs
Often exhibitors want to dazzle up their trade show exhibit design with some artistic structures to make the booth look attractive. So, instead of using plastic or other non-sustainable materials to make these structures, cardboard can make up for a great substitute. All you need is a professional who can make the cardboard look anything but that.
For example, as a housing company, if you were going to use a plastic structure to make a house design, you can easily substitute the material with cardboard.
- Going Digital
Substitute the pen and paper for electronic devices is a great way to save on paper and cut down your contribution to waste. Rather than having stacks of paper that will only be used in the exhibition booth and thrown away at the end, you can store the data on your tablets, PC, and laptops.
Moreover, it saves your time as you don’t have to add the collected data into your company’s system again. Also, it allows you to spend more time attending the visitors.
- LED Bulbs
To consume less electricity, LED lighting, especially bulbs have emerged as a sustainable and cost-effective option. The biggest advantage of these blubs is that they consume 80% less electricity than normal light bulbs. Moreover, they last for more than 10 years.
If you can’t get hold of LED bulbs, compact fluorescent bulbs make a great substitute for them. Apart from consuming less electricity, they are also available in various shapes, sizes, and colors.
- Small Booths
While the size of your booth matters, it is wasteful to have a big space with barely half of it being properly utilized. This is why choose a small 10×10 booth if you don’t have many products, are a first-time exhibitor, or are going to use a custom trade show booth only once.
We hope this article will help in understanding which natural elements can be incorporated into your trade show booth design.
Tip of the Day: One of the most eco-friendly and sustainable options of booth structures you can choose from is the portable displays. This is because they can be transported and used for multiple trade shows without having to change the structure and design.
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How Your Trade show Booth Design Can Benefit
Marketing is all about getting noticed. If you make a great television commercial or give out a full page print ad or even put up a huge digital hoarding at the Times Sqaure – you know your purpose is to get noticed and get remembered in the minds of your audiences.
While ATL marketing is extremely expensive due to the cost of media buying, your BTL strategy can be economical, measurable and result oriented. You would agree that a well designed and eye-catching custom trade booth can make all the difference, particularly if you are looking to make an impression on a precise community or industry and extend the word about the services you offer. Let’s take a glimpse at some of the benefits a trade show booth design can offer to your business.
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1. Engage with your target market at your trade show.
Trade shows are a great opportunity to interact with potential clients and consumers who are actively engrossed in the goods or services your business provides. Most trade shows usually see thousands of visitors who are all congregating in one place to learn more about a specific industry and what are the new trends and opportunities it offers. There are many possibilities to develop a business in today’s market, but few offer a chance to engage with your ideal customer the way a correct trade show booth design does. Your booth can attract your audience towards it and the experience that you build around it can ensure that once inside your guest spends maximum time interacting with you and your exhibits.
2. Meet potential customers face to face at your exhibition booth
Marketing just isn’t as intimate as it once was. Online ads and digital marketing are a large aspect of your advertising budget, but these ways just can’t replace the trust and goodwill your business can possibly build by meeting with people face to face. One of the best places to meet people is at your trade show booth. So when you design your booth keep in mind to keep a lot of open spaces with comfortable seating for business interactions. It’s ideal to have a food and beverage counter, this ensures that you cater well to the people that matter most to your business – your customers.
Fun Fact: Did you know that over 60% of exhibitors put up a trade show booth as they feel that this is the only place that they can meet maximum old and new customers within a span of 3-4 days.
3. Build Your Business Network and Industry Knowledge at Exhibition Seminars
You may set up a small 10×10 exhibit or 10×20 exhibit at an upcoming trade fair, but it is an excellent opportunity to create partnerships and network with the contemporaries in your industry. It also gives you access to business seminars where you can cross brand promotions with companies that offer allied services that you can bundle up to the benefits of your customers. Trade shows reveal the pulse of the industry. By meeting industry experts and networking with them you will get a general feel of what is working in the market and also what the market is collectively working towards. Then you can see if your products and marketing is in line with the trends or is ahead of them.
4. Observe your competition and what they did right with their exhibition booth design
When it comes to direct competitors, it can be fruitful to simply observe how they are giving expression to their brands via their booth design. If a particular booth is popular, try and decipher what they are doing that is a crowd puller? Is it a way their team is, or exhibition booth design is, or is it their branding, or something else. Issues such as pricing, loyalty offers, and overall sales or branding strategies should also be taken note of.
Fun Fact: Many industries that have product displays incorporated into their booth specifically attend exhibitions to see what their competitors are doing and how their products look, feel and operate. This is especially true for industries like building materials, automobiles, white goods, stationery and food.
Trade shows have been an essential part of marketing businesses across various industries for many years. While digital marketing approaches such as social media and paid online ads have radically altered the advertising landscape in recent years, partaking in a trade show with your own booth can still be very valuable for your business. Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of sending employees, and the cost of building the correct trade show booth design are all costs you’re going to want to reflect upon. Ultimately, though, the potential return on your investment can diminish these costs if you properly organize and generate high-quality leads that convert to sales for your company.