Having a 20×20 booth will allow you to obtain more exhibit space when compared to a 10×10 booth or a 10×20 inline booth. With more space, you will have additional space to accommodate a meet room or demo room. Additionally, a 20×20 booth also allows for multiple entry points for visitors; and also allows for a double deck exhibit.
This will not only help to maximizing space but also help to maximizing visitor traffic flow; and more importantly, help to make your booth a standout amongst the crowd.
However, they are easier said than done as designing a 20×20 booth can be difficult and tricky. To avoid getting into this situation, it is better to strike the right balance by opting for proven 20×20 designing tips. If implemented effectively, they will eventually maximize your exhibit space.
TIPS FOR MAXIMIZING SPACE
Here are some 20×20 designing tips for maximizing space, and make your booth a 20×20 trade show display booth.
PLAN PROPERLY
Nothing in life can work without having a proper plan in place. Although, the plan may at times go awry, they help you to maintain a grip of what designing tips needs to be adapted to maximizing space of your booth.
But before that, be clear about
- What kind of multiple product display areas would you like to have? Remember, product displays require cases, tables, or walls; and be clear about how much space you have, all factors that you need to take into consideration when maximizing the space. Additionally, you also need to consider the amount of space required for visitors to access and view your products safely.
- Is it necessary to have a private meet room? Although they are good for having conversations about how to take your sales higher up, they require additional space. However, if your goal is to network with prospective clients, then meet rooms is critical. They help you to chat privately with the clients and create more impact on the client, away from the chaos of the trade show. Additionally they help to protect sensitive information which otherwise can get leaked for rivals to exploit.
- Is seating area required? Majority of the booths provide some space for facilitating conversation. Find out if your 20×20 booth can facilitate a lounge space for casual networking or comfortable seating with countertops or tables. They will be helpful for meetings and note-taking.
Aside from the above, be clear about whether you will be planning a product or service demo. If so, then evaluate the available space and then ascertain how much of space you will need to store your demo materials and by-products; and accommodate your staff and the audience.
As you plan, be clear about the level of expectations for foot traffic. Then accordingly, set aside some space in the trade show booth for facilitating comfortable audience navigation.
SELECT THE APPROPRIATE BOOTH SIZE
It is vital to select the appropriate booth size.
Selecting a small booth size will make your booth feel cluttered and claustrophobic. Likewise, selecting too big a booth size will make it look empty and people will get wrong impressions about your booth.
The appropriate choice would be 20×20 booth with excellent visibility and presence. A 20×20 trade show display booth will allow you to showcase your exhibits up to 12-20 feet in height. Additionally, it will allow you to put up a noticeable display sign or hanging signs which are great for attracting the visitors. Better still, go for a hanging sign that can be incorporated into your 20×20 booth display design.
GET YOUR BOOTH DESIGN IN ORDER
Once you have a plan in place and are clear about what kind of 20×20 booth you would like to have, your next step must be to organize the design of the booth. This is critical for presenting your 20×20 booth in the proper light.
Towards this end, factor in
- FLOOR SPACE/LAYOUT: Ensure your 20×20 booth has a clear path that will allow the visitors to get in, move around, and get out of the booth sans hassles. This way, your staff will also be able to engage with the audience through interactive displays.
- STAFF PLACEMENT: Once you are clear about the layout, then think about placement of staff within the booth. This should be done carefully to make sure that the entrances and the stalls are well-manned and audience’s queries are answered clearly to their satisfaction.
A proper and efficient layout will help to prevent visitors’ from getting stuck in a jam within the booth; or visitors’ missing out on witnessing vital highlights of your exhibits. Instead, it will create an organized space that will improve visitors’ experiences as well, and reduce chaos and confusion.
If done right, your brand stands to gain qualified leads.
LEVERAGE INNOVATIVE WAYS
Leverage innovative designing tips for maximizing space like
- Creating a stimulating path with smart booth design features like product displays; walls with touch-screens or graphics; relaxed seating spaces; and audio/video areas.
- Harnessing negative space by presenting uncluttered spacious exhibits; or using 3D to create floating displays and hanging booth graphics which will give the appearance of more floor space.
- Leveraging the power of natural and artificial light. Modern lighting systems come with a visual punch with the added benefit of minimal space needs. LED Lights is a good example; it uses colors in a versatile way and at the same time, reduce excess of energy consumption and heat output. Then, there are LED Video Walls, Projected Graphics, Interactive Light Panels, etc, all of which infuse visual interest to the booth without inducing clutter.
Aside from the above, go for multifunctional modular stands. Something like installing screens on the back/sides of the exhibition stand and then adding cabinets beneath it for storage.
You can also have a storage room with sizeable space to accommodate staff, excess materials, etc.
CONCLUSION
A 20×20 trade show display booth offers a bigger canvas for your exhibits display. You will also have more room for incorporating graphics, design elements, unique displays for your products, and larger images.
Harness the opportunity by getting them right in a way they grab your audience’s attention.
