What are the important points to keep in mind when deciding on lighting for your exhibition stand booth?
In the USA, unlike the rest of the world, the trade show grounds are so well lit that many exhibitors do not opt for additional booth lighting. However, if you have an outdoor booth or an important graphic to highlight or if you are making meeting rooms then in most probability you will need booth lighting.
Meeting room lighting: Lighting makes meeting rooms very warm, so ensure that you use only LED lighting inside the meeting rooms. Also make the meeting room lighting white and not yellow or warm.
Lighting of product displays: It is important to light your product displays very well. You can use LED strip lights, focus spot lights or even larger downlights to ensure that your products get the attention it deserves.
Lights for front lit graphics: If you decide to use arm light to make your trade show graphics look better then use only long-arm arm lights. They will ensure that you have equal throw and make the lighting on the graphic uniform.