Exhibiting at Licensing Expo 2027
Licensing Expo is the world’s largest brand-licensing trade show — the place where IP owners, studios, character and entertainment brands meet the manufacturers and retailers who turn them into products. The 2027 edition runs May 25–27 at the Mandalay Bay Convention Center in Las Vegas. (It runs in May, not June; the show floor is where licensing deals start.) Because it’s a Las Vegas show and our warehouse is in Las Vegas, a Licensing Expo booth is delivered across town rather than shipped.
Licensing Expo is a hybrid of brand showcase and dealmaking. Exhibitors need a booth that presents the brand or IP with real polish — this is a visual, character-driven industry — while also providing space for the back-to-back partner meetings that are the actual point of the show.
Booths that present a brand and host deals
The strongest Licensing Expo stands balance spectacle and conversation. A 10x10 carries a single brand or agency with a strong graphic wall and a meeting table; a 20x20 island lets a studio or major IP holder build a branded environment with two or three meeting spaces; a 30x30 supports a full brand world with a hospitality area and private rooms for the bigger negotiations.
Because the product being “sold” is the brand itself, graphics and environment carry more weight here than at most B2B shows — the booth has to make the IP feel valuable. At the same time, meeting capacity is what converts, so the layout has to protect quiet conversation alongside the showcase.
The in-city Las Vegas advantage
Las Vegas is our home market and the lowest-cost of any major host city, and an in-city Licensing Expo booth skips long-haul freight entirely. That means a tighter timeline, lower freight exposure, and the ability to hold final graphics later — useful in licensing, where a new property or partnership can land late and you want it on the wall.
We build for Mandalay Bay every week, so a Licensing Expo stand is one of the easiest in this batch to turn around on a compressed schedule, and we handle all Mandalay Bay labor, rigging and paperwork.
Pricing for a Licensing Expo booth
Because Licensing Expo is in Las Vegas, pricing sits at our lowest tier of any host city: from about $6,700 for a 10x10 to roughly $59,500 for a premium 30x30 island, all-inclusive. For a brand-showcase show, the value usually skews toward graphics, lighting and environment rather than raw structure.
Every quote is one number: design, build, graphics, local delivery, install, dismantle and Mandalay Bay paperwork.
