What are key messages your staff on your exhibition booth should talk about to increase visitors and enhance sales?

From thousands of trade show booths on any show floor, if a visitor has entered your booth, wouldn’t it be prudent to know what your exhibition booth staff can talk about so as to retain the visitors curiosity and maybe even convert the prospect to a customer?

1. Talk about your brand’s unique selling proposition:

A tradeshow sees many competing brands coming together to get audience attention. A good way to make a walkin curious about your product is to start by telling him/her things that are absolutely unique about your brand and how it stands vis-a-viz competition. Subconsciously, you are validating the person’s choice of selecting your booth amongst many others to walkin and make an enquiry. You are assuring that person of their choice.

2. Highlight your star product in front of your exhibition booth with more visibility:

Product demonstrations are the foundations of the trade show business in the USA. The first exhibitions happened for sellers to put out or demonstrate their wares to potential buyers. 100 years later, the booths are much more sophisticated, the demonstrations are also very different but the concept remains the same. If you want to attract people into your booth to make enquiries, have a live product demonstration close to the busy aisle of the booth. You can highlight this product by putting it on a turntable, or having focused lighting on it or even buy simply colouring its podium in a bright colour. Do not forget to support it with your best manpower who can encourage people to come and try or experience the product.

3. Talk about your brand’s quality promise:

Brand’s invest in making a good trade show booth design so that they impress their visitors. Did you know that a shoddy booth with crinkled graphics will make your visitor think that your product is also sub-par when it comes to quality? So if you have invested in creating a sophisticated and well finished exhibit display, then ensure that your people in the booth talk about the quality of your products and services and how they set your brand apart from the competition.

4. Talk about your happy customers:

Since childhood, we all love stories. Why? It’s lovely to have a peek into others lives and perspectives and it’s fun to learn a lesson via another’s experience. Talking about your happy customers will do just that for your brand. Happy customers = happy brand stories. So next time you are having a conversation in your exhibition booth with a prospective client, try to weave in a story about your happy customers.