Can you remember the last time you visited a trade show and did not come back with a huge bag full of papers, starting from slim handouts to thick brochures? I am guessing you can’t because exhibit systems are notorious for dumping a mountain of paper on their attendees. But a change is needed and slowly but steadily we are witnessing it.
Why do we need to cut back on paper?
As we all know, paper is made from wood. That means the more paper we consume, the more trees go down every day. Also, the energy and water requirements of paper mills are pretty high which adds to the environmental degradation the industry causes.
Also, the attendees often find themselves lost among the tons of text they receive while exploring different show booth. So, these handouts usually find themselves in the nearest trash can, and only on a very rare occasion, an attendee reads them. So, considering they still cost something no matter how less, they are not the most effective way of marketing.
Many companies have moved to the digital space to market their stand booth at upcoming trade show events.
How is it changing?
Just like most other industries, the digital revolution is playing its part here too. Businesses are opting for QR codes and innovative apps to deliver their content to the audience. And as we, the millennials, are hooked to our gadgets, this content is generating much more views than the old-school brochures.
Posting trade show graphics theme photos on social media or videos of the products on the trade booth displays. These are some ways companies garner a larger audience through digital mediums.
So, is there a paperless future for trade shows?
From looking at the current trends we can tell you that the answer, much to our pleasure, is YES. More and more businesses are embracing digital and mobile marketing strategies. This is proving to be a successful and cost-effective marketing strategy. It looks like the number of such companies will continue to grow. Perhaps it is one of those rare situations which allows the brands to contribute to the environment and significantly boost their marketing efforts at the same time.
So it is safe to say that going paperless for your next trade show exhibit is not only cost-effective but also environmentally friendly. Moreover, you can use the saved expenses on other important aspects of your budget.